Kim Sheehan
Biographic Data
| ID | 7576591 |
|---|---|
| NAME | Kim Sheehan |
| GIVEN NAMES | Kim |
| FAMILY NAME | Sheehan |
| SIGNATURE | SHEEHAN K |
| AFFILIATIONS | University of Oregon, Eugene, Oregon, USA |
| VERIFIED | No |
| TOTAL WORKS | 10 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 10 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2004 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 0 |
Understanding citizen attendance to poll aggregation websites through an extended application of the theory of planned behavior
This study integrated need for orientation and subjective numeracy into the theory of planned behavior to understand the use of poll aggregation websites over the course of the 2016 presidential election. The results of a longitudinal analysis suggested that need for orientation is positively associated with one’s perceptions of the value ascribed to poll aggregation websites by important others, and one’s overall attitudes toward poll aggregatio…
Aggregate poll Web site use across the 2016 United States presidential election
This study examined citizens’ use of poll aggregation Web sites over the last nine weeks of the 2016 United States presidential campaign. The results suggested that usage frequency increases as election day approaches. Moreover, those with high levels of political interest and those that actively use media to obtain political information are most likely to access poll aggregation Web sites
An Analysis of Data Quality
Data collection using Internet-based samples has become increasingly popular in many social science disciplines, including advertising. This research examines whether one popular Internet data source, Amazon's Mechanical Turk (MTurk), is an appropriate substitute for other popular samples utilized in advertising research. Specifically, a five-sample between-subjects experiment was conducted to help researchers who utilize MTurk in advertising exp…
A change in the climate
This study explores the connection between online social capital and the Spiral of Silence. Online social capital is an individual’s network of social connections, a network that enables and encourages social cooperation. The Spiral of Silence theory suggests that an opinion can become dominant if those who perceive their opinion to be in the minority do not speak up because society threatens them with isolation. A study of 550 individuals explor…
Sprinting a media marathon
“Binge-watching” represents a radical shift for twenty-first century media consumption. Why do people select this method of television viewing? A survey administered to 262 television binge-watchers identified factors that influence binge watching, several of which are somewhat different than factors impacting other types of television viewing. Factors salient for regular bingers are relaxation, engagement, and hedonism. For those who plan ahead …
Small Business Smarts
This book will help small business owners and marketers feel comfortable using social media to promote their businesses, regardless of their past experiences or level of expertise. Social networking plus small business is a slam dunk! Small Business Smarts: Building Buzz with Social Media explains why that's so and helps small business owners decide whether social media tools are right for them. Assuming the answer is yes, the book offers concret…
Advertising and New Media
The Chinese Wall
Controversies in Contemporary Advertising
"Controversies in Contemporary Advertising is suited as a core text for undergraduate and graduate courses in advertising marketing, journalism, mass communication, and communication studies."--Jacket
How public opinion polls define and circumscribe online privacy
The advent of new communications technologies and the integration of such technologies into individuals’ lives have resulted in major changes to society. Responding to such privacy concerns is of key interest to legislators, policy–makers, and business leaders as these groups seek to balance consumer privacy needs with the realities of this new society. These groups, and others, use public opinion polls and surveys to measure the current climate …
No prominent works on this page.
The Chinese Wall
Controversies in Contemporary Advertising
"Controversies in Contemporary Advertising is suited as a core text for undergraduate and graduate courses in advertising marketing, journalism, mass communication, and communication studies."--Jacket
How public opinion polls define and circumscribe online privacy
The advent of new communications technologies and the integration of such technologies into individuals’ lives have resulted in major changes to society. Responding to such privacy concerns is of key interest to legislators, policy–makers, and business leaders as these groups seek to balance consumer privacy needs with the realities of this new society. These groups, and others, use public opinion polls and surveys to measure the current climate …
Advertising and New Media
Small Business Smarts
This book will help small business owners and marketers feel comfortable using social media to promote their businesses, regardless of their past experiences or level of expertise. Social networking plus small business is a slam dunk! Small Business Smarts: Building Buzz with Social Media explains why that's so and helps small business owners decide whether social media tools are right for them. Assuming the answer is yes, the book offers concret…
A change in the climate
This study explores the connection between online social capital and the Spiral of Silence. Online social capital is an individual’s network of social connections, a network that enables and encourages social cooperation. The Spiral of Silence theory suggests that an opinion can become dominant if those who perceive their opinion to be in the minority do not speak up because society threatens them with isolation. A study of 550 individuals explor…
Sprinting a media marathon
“Binge-watching” represents a radical shift for twenty-first century media consumption. Why do people select this method of television viewing? A survey administered to 262 television binge-watchers identified factors that influence binge watching, several of which are somewhat different than factors impacting other types of television viewing. Factors salient for regular bingers are relaxation, engagement, and hedonism. For those who plan ahead …
An Analysis of Data Quality
Data collection using Internet-based samples has become increasingly popular in many social science disciplines, including advertising. This research examines whether one popular Internet data source, Amazon's Mechanical Turk (MTurk), is an appropriate substitute for other popular samples utilized in advertising research. Specifically, a five-sample between-subjects experiment was conducted to help researchers who utilize MTurk in advertising exp…
Aggregate poll Web site use across the 2016 United States presidential election
This study examined citizens’ use of poll aggregation Web sites over the last nine weeks of the 2016 United States presidential campaign. The results suggested that usage frequency increases as election day approaches. Moreover, those with high levels of political interest and those that actively use media to obtain political information are most likely to access poll aggregation Web sites
Understanding citizen attendance to poll aggregation websites through an extended application of the theory of planned behavior
This study integrated need for orientation and subjective numeracy into the theory of planned behavior to understand the use of poll aggregation websites over the course of the 2016 presidential election. The results of a longitudinal analysis suggested that need for orientation is positively associated with one’s perceptions of the value ascribed to poll aggregation websites by important others, and one’s overall attitudes toward poll aggregatio…
Business (9 works) · Advertising (8 works) · Computer Science (8 works) · Political science (7 works) · Digital Marketing and Social Media (4 works) · Psychology (4 works) · Law (3 works) · Public relations (3 works) · Social Media and Politics (3 works) · Social Psychology (3 works)