María Eugenia Martínez-Sánchez
Biographic Data
| ID | 7576739 |
|---|---|
| NAME | María Eugenia Martínez-Sánchez |
| GIVEN NAMES | María Eugenia |
| FAMILY NAME | Martínez-Sánchez |
| SIGNATURE | MARTÍNEZ-SÁNCHEZ M E |
| AFFILIATIONS | Universitat Pompeu Fabra |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Retrostyling as a historical narrative strategy of culture brands
This study explores retrostyling as a strategy for managing visual identity and brand storytelling, comparing how Burger King and Pepsi recover old versions of their logos (instead of updating the latest logo, as is usual in restyling), remodel them, and communicate them on Instagram, and how the public reacts. A mixed case study design is adopted for the official profiles in Spain, organized into three milestones: M1 (first unofficial appearance…
Censura y Redes Sociales
El “Efecto Streisand” puede ocurrir cuando existe un aumento de notoriedad en los medios causado por una censura. El presente artículo es el caso de estudio de la cantante Zahara y el proceso mediante el cual procedieron a la retirada del cartel utilizado para la promoción de un concierto. El objetivo principal es observar el impacto de estos hechos en las redes sociales. Los resultados evidencian el efecto generado por la polémica en redes socia…
Combating misinformation in times of Covid-19
Social networks offer excellent opportunities for healthcare organizations to disseminate information and communicate with individuals during a health crisis, since they can influence health-related decisions and perspectives. In this paper we compare strategies carried out by the Spanish government and the autonomous community authorities on several social networks (Facebook, Instagram, and Twitter). In spite of offering two-way communications, …
No prominent works on this page.
Censura y Redes Sociales
El “Efecto Streisand” puede ocurrir cuando existe un aumento de notoriedad en los medios causado por una censura. El presente artículo es el caso de estudio de la cantante Zahara y el proceso mediante el cual procedieron a la retirada del cartel utilizado para la promoción de un concierto. El objetivo principal es observar el impacto de estos hechos en las redes sociales. Los resultados evidencian el efecto generado por la polémica en redes socia…
Combating misinformation in times of Covid-19
Social networks offer excellent opportunities for healthcare organizations to disseminate information and communicate with individuals during a health crisis, since they can influence health-related decisions and perspectives. In this paper we compare strategies carried out by the Spanish government and the autonomous community authorities on several social networks (Facebook, Instagram, and Twitter). In spite of offering two-way communications, …
Retrostyling as a historical narrative strategy of culture brands
This study explores retrostyling as a strategy for managing visual identity and brand storytelling, comparing how Burger King and Pepsi recover old versions of their logos (instead of updating the latest logo, as is usual in restyling), remodel them, and communicate them on Instagram, and how the public reacts. A mixed case study design is adopted for the official profiles in Spain, organized into three milestones: M1 (first unofficial appearance…
Political science (2 works) · Art (1 works) · Business (1 works) · Censorship (1 works) · Citizen journalism (1 works) · Communication and COVID-19 Impact (1 works) · Computer Science (1 works) · Computer security (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Conversation (1 works)