Lluís Mas Manchón

Biographic Data

ID7580184
NAMELluís Mas Manchón
GIVEN NAMESLluís Mas
FAMILY NAMEManchón
SIGNATUREMANCHÓN L M
AFFILIATIONSUniversitat Pompeu Fabra
VERIFIEDNo
TOTAL WORKS5
TOTAL CITATIONS0
WORKS AS AUTHOR5
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2011
LATEST PUBLICATION YEAR2026
H-INDEX0

  • Retrostyling as a historical narrative strategy of culture brands

    Open AccessMaría Eugenia Martínez-Sánchez, Arnau Roig-Mora et al.ARTICLEFrontiers in Communication2026

    This study explores retrostyling as a strategy for managing visual identity and brand storytelling, comparing how Burger King and Pepsi recover old versions of their logos (instead of updating the latest logo, as is usual in restyling), remodel them, and communicate them on Instagram, and how the public reacts. A mixed case study design is adopted for the official profiles in Spain, organized into three milestones: M1 (first unofficial appearance…

  • Populismo de extrema derecha y redes sociales

    Arantxa Capdevila Gómez, Andreu Casero Ripollés et al.REPORT2023

    Este informe forma parte del proyecto “DATAPOP: Polarización, duplicación de audiencias activas y populismo en Twitter. Análisis de la influencia de los discursos populistas en los debates políticos en España (2016-2020)” PGC2018-097352-A-I00 https://www.upf.edu/web/datapop

  • Estructura formal, textual y oral del discurso público

    Open AccessLluís Mas-Manchón, Lluís Mas ManchónARTICLEEstudios sobre el Mensaje…2016References: 2

    Estructura formal, textual y oral del discurso públicoExisten tres competencias comunicativas muy valoradas en la sociedad de la información. Primero, la búsqueda, selección y gestión de grandes cantidades de información. Segundo, la redacción de textos claros, concisos y rigurosos. Y en tercer lugar, la exposición y defensa oral de esta información en un discurso público. Tradicionalmente, los estudios de periodismo han abordado estas competenci…

  • Modelo sistêmico para o processamento acústico da fala

    Open AccessÁngel Rodríguez Bravo, Lluís Mas-Manchón et al.ARTICLEComunicação & Informação2013

    This article proposes a model for human-machine communication that brings new perspectives for the development of speech processing systems. The model presented can be proved to be applied to continuous speech processing, processing to search criteria to enable the automatic segmentation units news information of any utterance from a speaker intra perspective

  • Modelo superestructural de la noticia en Televisión

    Open AccessLluís Mas-Manchón, Lluís Mas ManchónARTICLEEstudios sobre el Mensaje…2011

    There exist a specific model for the pragmatics of the TV news that connects the formal, textual and vocal aspects of discourse. From a functionalist, systemic and fully communication approach, the piece of news is defined as an efficient message perfectly structured in three levels. This implies that the format every piece of news take determine an accurate structure for the text in paragraphs, phrases and words, and at the time determine an ann…