Marcos Henrique Bedendo
Biographic Data
| ID | 7580283 |
|---|---|
| NAME | Marcos Henrique Bedendo |
| GIVEN NAMES | Marcos Henrique |
| FAMILY NAME | Bedendo |
| SIGNATURE | BEDENDO M H |
| AFFILIATIONS | Escola Superior de Propaganda e Marketing |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2015 |
| H-INDEX | 0 |
O valor simbólico da sustentabilidade e as formas de sua apropriação pelas empresas
Sustainability is an increasingly important issue in our society and organizations. The positive symbolism that it awakens generates interest from companies with many different profiles that incorporates sustainability in their speeches and actions with different approaches. The purpose of this article is to discuss the construction of the symbolism of sustainability and its use as a product claim for consumer goods companies. For this, we used a…
No prominent works on this page.
O valor simbólico da sustentabilidade e as formas de sua apropriação pelas empresas
Sustainability is an increasingly important issue in our society and organizations. The positive symbolism that it awakens generates interest from companies with many different profiles that incorporates sustainability in their speeches and actions with different approaches. The purpose of this article is to discuss the construction of the symbolism of sustainability and its use as a product claim for consumer goods companies. For this, we used a…
Appropriation (1 work) · Business (1 work) · Cognitive and psychological constructs research (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Environmental Sustainability in Business (1 work) · Epistemology (1 work) · Humanities (1 work) · Mathematics (1 work) · Philosophy (1 work)