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Kokil Jaidka

Biographic Data

ID761601
NAMEKokil Jaidka
GIVEN NAMESKokil
FAMILY NAMEJaidka
SIGNATUREJAIDKA K
AFFILIATIONSNational University of Singapore
ORCID0000-0002-8127-1157
VERIFIEDYes
TOTAL WORKS17
TOTAL CITATIONS48
AUTHOR COUNT17
EDITOR COUNT0
FIRST PUBLICATION YEAR2017
LATEST PUBLICATION YEAR2026
H-INDEX4
  • Reclaiming Place Through Symbolic Geographies: Visual Resistance on Palestinian Instagram

    Open Access•Insyirah Mujtahid, Nurul Huda Rashid et al.•ARTICLE•Political Communication•2026

    Palestinians use Instagram to construct symbolic geographies that resist displacement and assert cultural presence. Analyzing 9,126 posts from 834 users posted between October 2023-March 2024, we identify three recurring visual themes that serve as anchors of digital placemaking. The sharing of images depicting everyday routines and familiar spaces functions as an act of asserting belonging in the face of cartographic erasure. Resilience is conve…

  • Communities of Protest: A 3R Framework of Social Media Rhetoric, Reach, and Reinforcement in India's #Anti-NRC Movement

    Open Access•Kokil Jaidka•ARTICLE•Journal of Language and Social…•2025•Cited by: 1•References: 38

    Social-media-based protests often unfold across multiple, semi-autonomous communities that cooperate, compete, and overlap, yet most research still treats "the movement" as a single unit. I introduce the 3R framework-Rhetoric, Reach, Reinforcement-to trace how collective-identity messages are produced, circulated, and amplified among these communities. The study analyzed a multilingual corpus of 800,000 Facebook posts (200,000 textual posts) span…

  • User-Centric Behavioral Tracking: Lessons from Three Case Studies with Do-It-Yourself Computational Pipelines

    Alvin Zhou, Danaë Metaxa et al.•ARTICLE•Journal of Advertising•2024

    User-centric behavioral tracking, a cutting-edge computational social science tool, holds tremendous promise for advertising research. The article introduces the technique and presents three do-it-yourself (DIY) case studies in which researchers develop tracking applications and platforms, build infrastructures that host participants, maintain computational pipelines logging user behavior and content exposure, and manage logistical “ins and outs”…

  • Silenced on social media: The gatekeeping functions of shadowbans in the American Twitterverse

    Open Access•Kokil Jaidka, Subhayan Mukerjee et al.•ARTICLE•Journal of Communication•2023

    Algorithms play a critical role in steering online attention on social media. Many have alleged that algorithms can perpetuate bias. This study audited shadowbanning, where a user or their content is temporarily hidden on Twitter. We repeatedly tested whether a stratified random sample of American Twitter accounts (n ≈ 25,000) had been subject to various forms of shadowbans. We then identified the type of user and tweet characteristics that predi…

  • Confirmation Bias in Seeking Climate Information: Employing Relative Search Volume to Predict Partisan Climate Opinions

    Open Access•Yifei Wang, Kokil Jaidka•ARTICLE•Social Science Computer Review•2023•Cited by: 2•References: 14

    In an increasingly digitized world, online information-seeking (OIS) behaviors have reflected people’s intentions and constituted a critical component in synthesizing public opinion. Climate change is among the gravest threats facing the world today, and previous studies have adopted OIS data to gauge public interest in climate change. However, such studies have ignored the psychological attributes of search keywords and the role of social identi…

  • News Nationalization in a Digital Age: An Examination of How Local Protests Are Covered and Curated Online

    Open Access•Kokil Jaidka, Sean Fischer et al.•ARTICLE•The Annals of the American…•2023•References: 44

    News outlets are increasingly nationalizing their presentation of news stories, framing and presenting local news in a broad national context. We investigate how supply-side and curation-side factors of the news cycle contribute to the nationalization of news coverage. Through the computational analysis of 1.05 million Google news results on four days in July–August 2020, that corresponded to 1,581 news stories published on the George Floyd prote…

  • Reply to: Local news in Google News

    Open Access•Sean Fischer, Kokil Jaidka et al.•ARTICLE•Nature Human Behaviour•2022•Cited by: 1•References: 3

  • The Political Landscape of the U.S. Twitterverse

    Subhayan Mukerjee, Kokil Jaidka et al.•ARTICLE•Political Communication•2022•Cited by: 12•References: 50

    Prior research suggests that Twitter users in the United States are more politically engaged and more partisan than the American citizenry, who are generally characterized by low levels of political knowledge and disinterest in political affairs. This study seeks to understand this disconnect by conducting an observational analysis of the most popular accounts on American Twitter. We identify opinion leaders by drawing random samples of ordinary …

  • Questionable and Open Research Practices: Attitudes and Perceptions among Quantitative Communication Researchers

    Open Access•Bert N Bakker, Kokil Jaidka et al.•ARTICLE•Journal of Communication•2021

    Recent contributions have questioned the credibility of quantitative communication research. While questionable research practices (QRPs) are believed to be widespread, evidence for this belief is, primarily, derived from other disciplines. Therefore, it is largely unknown to what extent QRPs are used in quantitative communication research and whether researchers embrace open research practices (ORPs). We surveyed first and corresponding authors …

  • The rural–urban stress divide: Obtaining geographical insights through Twitter

    Open Access•Kokil Jaidka, Sharath Chandra Guntuku et al.•ARTICLE•Computers in Human Behavior•2021

  • Information-seeking vs. sharing: Which explains regional health? An analysis of Google Search and Twitter trends

    Open Access•Kokil Jaidka, Johannes C Eichstaedt et al.•ARTICLE•Telematics and Informatics•2021

  • Social media use and anti-immigrant attitudes: Evidence from a survey and automated linguistic analysis of Facebook posts

    Saifuddin Ahmed, Vivian Hsueh Hua Chen et al.•ARTICLE•Asian Journal of Communication•2021

    Social media has a role to play in shaping the dynamic relations between immigrants and citizens. This study examines the effects of threat perceptions, consumptive and expressive use of social media, and political trust on attitudes against immigrants in Singapore. Study 1, based on a survey analysis (N = 310), suggests that symbolic but not realistic threat perception, is positively associated with anti-immigrant attitudes. The consumptive use …

  • Beyond Anonymity: Network Affordances, Under Deindividuation, Improve Social Media Discussion Quality

    Open Access•Kokil Jaidka, Alvin Zhou et al.•ARTICLE•Journal of Computer-Mediated…•2021•Cited by: 4•References: 16

    The online sphere allows people to be personally anonymous while simultaneously being socially identifiable. Twitter users can use a pseudonym but signal allegiance to a political party in their profile (e.g., #MAGA). We explore the interplay of these two dimensions of anonymity on a custom-built social media platform that allowed us to examine the causal effects of personal and social anonymity on discussion quality. We find no support for the h…

  • Auditing local news presence on Google News

    Open Access•Sean Fischer, Kokil Jaidka et al.•ARTICLE•Nature Human Behaviour•2020•Cited by: 10•References: 27

  • Brevity is the Soul of Twitter: The Constraint Affordance and Political Discussion

    Open Access•Kokil Jaidka, Alvin Zhou et al.•ARTICLE•Journal of Communication•2019

    Many hoped that social networking sites would allow for the open exchange of information and a revival of the public sphere. Unfortunately, conversations on social media are often toxic and not conducive to healthy political discussions. Twitter, the most widely used social network for political discussions, doubled the limit of characters in a tweet in November 2017, which provided an opportunity to study the effect of technological affordances …

  • Framing social conflicts in news coverage and social media: A multicountry comparative study

    Open Access•Saifuddin Ahmed, Jaeho Cho et al.•ARTICLE•International Communication Gazette•2018•Cited by: 6•References: 25

    This study attempts to understand how geopolitical proximity influences framing of social conflicts in news coverage and social media discussions. Within the context of 2013 Little India riot in Singapore, a manual content and automated linguistic analyses are conducted on 227 news articles and 4,495 tweets. A multinational comparison suggests that news media follow the traditional hypothesis of geopolitical proximity and international news cover…

  • Tweeting India’s Nirbhaya protest: A Study of Emotional Dynamics in an Online Social Movement

    Saifuddin Ahmed, Kokil Jaidka et al.•ARTICLE•Social movement studies•2017•Cited by: 12•References: 43

    Previous research has recognized the role of emotions in protests and social movements in the offline world. Despite the current scenario of ubiquitous social media and ‘Twitter revolutions,’ our knowledge about the connections between emotions and online protests still remains limited. In this study, we examine whether online protest actions follow the same emotional groundwork for supporting and nurturing a social movement as in the offline wor…

  • The Political Landscape of the U.S. Twitterverse

    Subhayan Mukerjee, Kokil Jaidka et al.•ARTICLE•Political Communication•2022•Cited by: 12•References: 50

    Prior research suggests that Twitter users in the United States are more politically engaged and more partisan than the American citizenry, who are generally characterized by low levels of political knowledge and disinterest in political affairs. This study seeks to understand this disconnect by conducting an observational analysis of the most popular accounts on American Twitter. We identify opinion leaders by drawing random samples of ordinary …

  • Tweeting India’s Nirbhaya protest: A Study of Emotional Dynamics in an Online Social Movement

    Saifuddin Ahmed, Kokil Jaidka et al.•ARTICLE•Social movement studies•2017•Cited by: 12•References: 43

    Previous research has recognized the role of emotions in protests and social movements in the offline world. Despite the current scenario of ubiquitous social media and ‘Twitter revolutions,’ our knowledge about the connections between emotions and online protests still remains limited. In this study, we examine whether online protest actions follow the same emotional groundwork for supporting and nurturing a social movement as in the offline wor…

  • Auditing local news presence on Google News

    Open Access•Sean Fischer, Kokil Jaidka et al.•ARTICLE•Nature Human Behaviour•2020•Cited by: 10•References: 27

  • Framing social conflicts in news coverage and social media: A multicountry comparative study

    Open Access•Saifuddin Ahmed, Jaeho Cho et al.•ARTICLE•International Communication Gazette•2018•Cited by: 6•References: 25

    This study attempts to understand how geopolitical proximity influences framing of social conflicts in news coverage and social media discussions. Within the context of 2013 Little India riot in Singapore, a manual content and automated linguistic analyses are conducted on 227 news articles and 4,495 tweets. A multinational comparison suggests that news media follow the traditional hypothesis of geopolitical proximity and international news cover…

  • Beyond Anonymity: Network Affordances, Under Deindividuation, Improve Social Media Discussion Quality

    Open Access•Kokil Jaidka, Alvin Zhou et al.•ARTICLE•Journal of Computer-Mediated…•2021•Cited by: 4•References: 16

    The online sphere allows people to be personally anonymous while simultaneously being socially identifiable. Twitter users can use a pseudonym but signal allegiance to a political party in their profile (e.g., #MAGA). We explore the interplay of these two dimensions of anonymity on a custom-built social media platform that allowed us to examine the causal effects of personal and social anonymity on discussion quality. We find no support for the h…

  • Confirmation Bias in Seeking Climate Information: Employing Relative Search Volume to Predict Partisan Climate Opinions

    Open Access•Yifei Wang, Kokil Jaidka•ARTICLE•Social Science Computer Review•2023•Cited by: 2•References: 14

    In an increasingly digitized world, online information-seeking (OIS) behaviors have reflected people’s intentions and constituted a critical component in synthesizing public opinion. Climate change is among the gravest threats facing the world today, and previous studies have adopted OIS data to gauge public interest in climate change. However, such studies have ignored the psychological attributes of search keywords and the role of social identi…

  • Communities of Protest: A 3R Framework of Social Media Rhetoric, Reach, and Reinforcement in India's #Anti-NRC Movement

    Open Access•Kokil Jaidka•ARTICLE•Journal of Language and Social…•2025•Cited by: 1•References: 38

    Social-media-based protests often unfold across multiple, semi-autonomous communities that cooperate, compete, and overlap, yet most research still treats "the movement" as a single unit. I introduce the 3R framework-Rhetoric, Reach, Reinforcement-to trace how collective-identity messages are produced, circulated, and amplified among these communities. The study analyzed a multilingual corpus of 800,000 Facebook posts (200,000 textual posts) span…

  • Reply to: Local news in Google News

    Open Access•Sean Fischer, Kokil Jaidka et al.•ARTICLE•Nature Human Behaviour•2022•Cited by: 1•References: 3

  • Tweeting India’s Nirbhaya protest: A Study of Emotional Dynamics in an Online Social Movement

    Saifuddin Ahmed, Kokil Jaidka et al.•ARTICLE•Social movement studies•2017•Cited by: 12•References: 43

    Previous research has recognized the role of emotions in protests and social movements in the offline world. Despite the current scenario of ubiquitous social media and ‘Twitter revolutions,’ our knowledge about the connections between emotions and online protests still remains limited. In this study, we examine whether online protest actions follow the same emotional groundwork for supporting and nurturing a social movement as in the offline wor…

  • Framing social conflicts in news coverage and social media: A multicountry comparative study

    Open Access•Saifuddin Ahmed, Jaeho Cho et al.•ARTICLE•International Communication Gazette•2018•Cited by: 6•References: 25

    This study attempts to understand how geopolitical proximity influences framing of social conflicts in news coverage and social media discussions. Within the context of 2013 Little India riot in Singapore, a manual content and automated linguistic analyses are conducted on 227 news articles and 4,495 tweets. A multinational comparison suggests that news media follow the traditional hypothesis of geopolitical proximity and international news cover…

  • Brevity is the Soul of Twitter: The Constraint Affordance and Political Discussion

    Open Access•Kokil Jaidka, Alvin Zhou et al.•ARTICLE•Journal of Communication•2019

    Many hoped that social networking sites would allow for the open exchange of information and a revival of the public sphere. Unfortunately, conversations on social media are often toxic and not conducive to healthy political discussions. Twitter, the most widely used social network for political discussions, doubled the limit of characters in a tweet in November 2017, which provided an opportunity to study the effect of technological affordances …

  • Auditing local news presence on Google News

    Open Access•Sean Fischer, Kokil Jaidka et al.•ARTICLE•Nature Human Behaviour•2020•Cited by: 10•References: 27

  • Questionable and Open Research Practices: Attitudes and Perceptions among Quantitative Communication Researchers

    Open Access•Bert N Bakker, Kokil Jaidka et al.•ARTICLE•Journal of Communication•2021

    Recent contributions have questioned the credibility of quantitative communication research. While questionable research practices (QRPs) are believed to be widespread, evidence for this belief is, primarily, derived from other disciplines. Therefore, it is largely unknown to what extent QRPs are used in quantitative communication research and whether researchers embrace open research practices (ORPs). We surveyed first and corresponding authors …

  • The rural–urban stress divide: Obtaining geographical insights through Twitter

    Open Access•Kokil Jaidka, Sharath Chandra Guntuku et al.•ARTICLE•Computers in Human Behavior•2021

  • Information-seeking vs. sharing: Which explains regional health? An analysis of Google Search and Twitter trends

    Open Access•Kokil Jaidka, Johannes C Eichstaedt et al.•ARTICLE•Telematics and Informatics•2021

  • Social media use and anti-immigrant attitudes: Evidence from a survey and automated linguistic analysis of Facebook posts

    Saifuddin Ahmed, Vivian Hsueh Hua Chen et al.•ARTICLE•Asian Journal of Communication•2021

    Social media has a role to play in shaping the dynamic relations between immigrants and citizens. This study examines the effects of threat perceptions, consumptive and expressive use of social media, and political trust on attitudes against immigrants in Singapore. Study 1, based on a survey analysis (N = 310), suggests that symbolic but not realistic threat perception, is positively associated with anti-immigrant attitudes. The consumptive use …

  • Beyond Anonymity: Network Affordances, Under Deindividuation, Improve Social Media Discussion Quality

    Open Access•Kokil Jaidka, Alvin Zhou et al.•ARTICLE•Journal of Computer-Mediated…•2021•Cited by: 4•References: 16

    The online sphere allows people to be personally anonymous while simultaneously being socially identifiable. Twitter users can use a pseudonym but signal allegiance to a political party in their profile (e.g., #MAGA). We explore the interplay of these two dimensions of anonymity on a custom-built social media platform that allowed us to examine the causal effects of personal and social anonymity on discussion quality. We find no support for the h…

  • Reply to: Local news in Google News

    Open Access•Sean Fischer, Kokil Jaidka et al.•ARTICLE•Nature Human Behaviour•2022•Cited by: 1•References: 3

  • The Political Landscape of the U.S. Twitterverse

    Subhayan Mukerjee, Kokil Jaidka et al.•ARTICLE•Political Communication•2022•Cited by: 12•References: 50

    Prior research suggests that Twitter users in the United States are more politically engaged and more partisan than the American citizenry, who are generally characterized by low levels of political knowledge and disinterest in political affairs. This study seeks to understand this disconnect by conducting an observational analysis of the most popular accounts on American Twitter. We identify opinion leaders by drawing random samples of ordinary …

  • Silenced on social media: The gatekeeping functions of shadowbans in the American Twitterverse

    Open Access•Kokil Jaidka, Subhayan Mukerjee et al.•ARTICLE•Journal of Communication•2023

    Algorithms play a critical role in steering online attention on social media. Many have alleged that algorithms can perpetuate bias. This study audited shadowbanning, where a user or their content is temporarily hidden on Twitter. We repeatedly tested whether a stratified random sample of American Twitter accounts (n ≈ 25,000) had been subject to various forms of shadowbans. We then identified the type of user and tweet characteristics that predi…

  • Confirmation Bias in Seeking Climate Information: Employing Relative Search Volume to Predict Partisan Climate Opinions

    Open Access•Yifei Wang, Kokil Jaidka•ARTICLE•Social Science Computer Review•2023•Cited by: 2•References: 14

    In an increasingly digitized world, online information-seeking (OIS) behaviors have reflected people’s intentions and constituted a critical component in synthesizing public opinion. Climate change is among the gravest threats facing the world today, and previous studies have adopted OIS data to gauge public interest in climate change. However, such studies have ignored the psychological attributes of search keywords and the role of social identi…

  • News Nationalization in a Digital Age: An Examination of How Local Protests Are Covered and Curated Online

    Open Access•Kokil Jaidka, Sean Fischer et al.•ARTICLE•The Annals of the American…•2023•References: 44

    News outlets are increasingly nationalizing their presentation of news stories, framing and presenting local news in a broad national context. We investigate how supply-side and curation-side factors of the news cycle contribute to the nationalization of news coverage. Through the computational analysis of 1.05 million Google news results on four days in July–August 2020, that corresponded to 1,581 news stories published on the George Floyd prote…

  • User-Centric Behavioral Tracking: Lessons from Three Case Studies with Do-It-Yourself Computational Pipelines

    Alvin Zhou, Danaë Metaxa et al.•ARTICLE•Journal of Advertising•2024

    User-centric behavioral tracking, a cutting-edge computational social science tool, holds tremendous promise for advertising research. The article introduces the technique and presents three do-it-yourself (DIY) case studies in which researchers develop tracking applications and platforms, build infrastructures that host participants, maintain computational pipelines logging user behavior and content exposure, and manage logistical “ins and outs”…

  • Communities of Protest: A 3R Framework of Social Media Rhetoric, Reach, and Reinforcement in India's #Anti-NRC Movement

    Open Access•Kokil Jaidka•ARTICLE•Journal of Language and Social…•2025•Cited by: 1•References: 38

    Social-media-based protests often unfold across multiple, semi-autonomous communities that cooperate, compete, and overlap, yet most research still treats "the movement" as a single unit. I introduce the 3R framework-Rhetoric, Reach, Reinforcement-to trace how collective-identity messages are produced, circulated, and amplified among these communities. The study analyzed a multilingual corpus of 800,000 Facebook posts (200,000 textual posts) span…

  • Reclaiming Place Through Symbolic Geographies: Visual Resistance on Palestinian Instagram

    Open Access•Insyirah Mujtahid, Nurul Huda Rashid et al.•ARTICLE•Political Communication•2026

    Palestinians use Instagram to construct symbolic geographies that resist displacement and assert cultural presence. Analyzing 9,126 posts from 834 users posted between October 2023-March 2024, we identify three recurring visual themes that serve as anchors of digital placemaking. The sharing of images depicting everyday routines and familiar spaces functions as an act of asserting belonging in the face of cartographic erasure. Resilience is conve…

Political science (14 works) · Psychology (11 works) · Politics (9 works) · Social media (9 works) · Social Media and Politics (9 works) · Sociology (9 works) · Computer Science (7 works) · Law (6 works) · Advertising (5 works) · Business (5 works)

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