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Neha Bhardwaj

Biographic Data

ID7687701
NAMENeha Bhardwaj
GIVEN NAMESNeha
FAMILY NAMEBhardwaj
SIGNATUREBHARDWAJ N
AFFILIATIONSIndian Institute of Management Rohtak Haryana India
ORCID0000-0002-2476-641X
VERIFIEDYes
TOTAL WORKS2
TOTAL CITATIONS0
WORKS AS AUTHOR2
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2022
LATEST PUBLICATION YEAR2025
H-INDEX0
  • Determinants of infertility among married women attending health facilities in Rajasthan, India

    Open Access•Leena Uppal, Devika Mehra et al.•ARTICLE•Critical Public Health•2025

    The International Conference on Population and Development (ICPD) Program of Action (POA) in 1994 acknowledged infertility as a key aspect of Sexual and Reproductive Health and Rights (SRHR). It emphasized the importance of integrating infertility into SRHR interventions globally. In India, the policy focus has been on curbing the population growth, with less attention on infertility. Hence, this descriptive cross-sectional study investigated the…

  • Marketing at the bottom of the pyramid

    Open Access•Prama Vishnoi, Nikha Bhardwaj et al.•ARTICLE•International Journal of Consumer…•2022•References: 7

    In the early 2000s, Prahalad and Hart presented the possibility of serving the poor profitably and alleviating poverty. They introduced the concept of BoP (Bottom/Base of the Pyramid). Recent scholarly work also justifies that BoP is a significant market, and it deserves attention from profit‐oriented businesses. An analysis of the existing BoP literature in the marketing domain reveals that the literature is scattered without a classification of…

No prominent works on this page.

  • Marketing at the bottom of the pyramid

    Open Access•Prama Vishnoi, Nikha Bhardwaj et al.•ARTICLE•International Journal of Consumer…•2022•References: 7

    In the early 2000s, Prahalad and Hart presented the possibility of serving the poor profitably and alleviating poverty. They introduced the concept of BoP (Bottom/Base of the Pyramid). Recent scholarly work also justifies that BoP is a significant market, and it deserves attention from profit‐oriented businesses. An analysis of the existing BoP literature in the marketing domain reveals that the literature is scattered without a classification of…

  • Determinants of infertility among married women attending health facilities in Rajasthan, India

    Open Access•Leena Uppal, Devika Mehra et al.•ARTICLE•Critical Public Health•2025

    The International Conference on Population and Development (ICPD) Program of Action (POA) in 1994 acknowledged infertility as a key aspect of Sexual and Reproductive Health and Rights (SRHR). It emphasized the importance of integrating infertility into SRHR interventions globally. In India, the policy focus has been on curbing the population growth, with less attention on infertility. Hence, this descriptive cross-sectional study investigated the…

Accreditation (1 work) · Childlessness (1 work) · Demographic Trends and Gender Preferences (1 work) · Family Dynamics and Relationships (1 work) · Fertility (1 work) · Focus group (1 work) · Infertility (1 work) · Innovation and Socioeconomic Development (1 work) · Population (1 work) · Psychological intervention (1 work)

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