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Shweta Saini

Biographic Data

ID7687733
NAMEShweta Saini
GIVEN NAMESShweta
FAMILY NAMESaini
SIGNATURESAINI S
AFFILIATIONSShree Guru Gobind Singh Tricentenary University
ORCID0000-0001-8639-9339
VERIFIEDYes
TOTAL WORKS2
TOTAL CITATIONS0
WORKS AS AUTHOR2
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2025
LATEST PUBLICATION YEAR2025
H-INDEX0
  • Revealing the insights on brand heritage

    Open Access•Rohit Bansal, Shweta Saini et al.•ARTICLE•Social Sciences & Humanities Open•2025

    Brand heritage, a topic of growing significance in marketing, is the focus of this comprehensive systematic literature review. The study aims to synthesise the literature on brand heritage and develop a future research agenda by following the TCCM framework. This SLR synthesised 79 articles published between 2007 and 2023 in various academic journals. Articles were extracted from Web of Science and Scopus. In addition, databases like Taylor & Fra…

  • Mapping the intersection of artificial intelligence and neuroticism

    Open Access•Shweta Saini, Fazla Rabby et al.•ARTICLE•Critical Public Health•2025

    The intersection of artificial intelligence (AI) and neuroticism has gained increasing scholarly attention, influencing domains such as mental health, human–computer interaction, and AI-driven behavioural analysis. Despite growing research, there is limited synthesis of trends, influential contributors, and emerging themes in this field. This study aims to provide a comprehensive bibliometric overview of AI applications in neuroticism research. T…

No prominent works on this page.

  • Revealing the insights on brand heritage

    Open Access•Rohit Bansal, Shweta Saini et al.•ARTICLE•Social Sciences & Humanities Open•2025

    Brand heritage, a topic of growing significance in marketing, is the focus of this comprehensive systematic literature review. The study aims to synthesise the literature on brand heritage and develop a future research agenda by following the TCCM framework. This SLR synthesised 79 articles published between 2007 and 2023 in various academic journals. Articles were extracted from Web of Science and Scopus. In addition, databases like Taylor & Fra…

  • Mapping the intersection of artificial intelligence and neuroticism

    Open Access•Shweta Saini, Fazla Rabby et al.•ARTICLE•Critical Public Health•2025

    The intersection of artificial intelligence (AI) and neuroticism has gained increasing scholarly attention, influencing domains such as mental health, human–computer interaction, and AI-driven behavioural analysis. Despite growing research, there is limited synthesis of trends, influential contributors, and emerging themes in this field. This study aims to provide a comprehensive bibliometric overview of AI applications in neuroticism research. T…

Bibliometrics (1 work) · Big Five personality traits (1 work) · Conceptual framework (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Customer engagement (1 work) · Digital Mental Health Interventions (1 work) · Diverse Aspects of Tourism Research (1 work) · Intersection (aeronautics (1 work) · Mental Health via Writing (1 work) · Neuroticism (1 work)

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