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Jovan Zubović

Biographic Data

ID7700528
NAMEJovan Zubović
GIVEN NAMESJovan
FAMILY NAMEZubović
SIGNATUREZUBOVIĆ J
AFFILIATIONSInstitute of Economic Sciences
ORCID0000-0002-1717-2066
VERIFIEDYes
TOTAL WORKS8
TOTAL CITATIONS0
WORKS AS AUTHOR8
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2020
LATEST PUBLICATION YEAR2026
H-INDEX0
  • Distributional effects of tobacco taxation on poverty and inequality in Serbia

    Open Access•Aleksandar Zdravković, Jovan Zubović et al.•ARTICLE•International Journal for Equity…•2026

    Because smoking, tobacco spending, and price responsiveness are socially patterned, tobacco taxation is relevant not only as a fiscal and public health instrument, but also as a health equity issue. Previous studies for Serbia suggest that higher tobacco taxes are progressive and may benefit lower-income households. However, the effects of tobacco taxation on poverty and inequality in Serbia have not been assessed using formal poverty and inequal…

  • Healthcare as a development engine

    Open Access•Timotej Jagrič, Jovan Zubović et al.•ARTICLE•Frontiers in Public Health•2026

    Background: In low- and middle-income countries like Serbia, improving access to healthcare is a central objective of social and development policy, closely linked to the Sustainable Development Goals, particularly SDG 3 (Good Health and Well-Being) and SDG 8 (Decent Work and Economic Growth). However, healthcare expenditure is still frequently perceived as a fiscal cost rather than as a productive investment. Serbia, an middle-income country wit…

  • Crowding-out effect of tobacco consumption in Serbia

    Open Access•Marko Vladisavljević, Jovan Zubović et al.•ARTICLE•Tobacco Control•2023

    The results from this research underline the negative effect that tobacco expenditures have on consumption of other products. The only way for households to decrease expenditures on tobacco is to stop smoking, as the consumption of those who continue smoking changes less than cigarettes prices. To ensure that households stop smoking and instead direct their expenditures towards more productive purposes, the Serbian government should adopt new pol…

  • Affordability of cigarettes in ten Southeastern European countries between 2008 and 2019

    Open Access•Jovan Zubović, Aleksandar Zdravković et al.•ARTICLE•Tobacco Control•2023

    Despite the evidence, affordability is still widely ignored by SEE policymakers when designing national tobacco taxation policies. Policymakers should be aware of the risk that future increases in cigarette prices could lag behind real income growth, making tax policy less effective at reducing consumption. Reducing affordability should be the paramount consideration in designing effective tobacco taxation policies

  • How do prices of manufactured cigarettes and roll-your-own tobacco affect demand for these products? Tobacco price elasticity in Western Balkan countries

    Marko Vladisavljević, Mihajlo Djukić et al.•ARTICLE•Tobacco Control•2022

    Results suggest that, aiming to decrease smoking prevalence and intensity, governments should increase excises on all tobacco products. Since RYO is a cheaper alternative to MC, the increase of excises on RYO should be higher, so that after excise increase, the prices of the two products are approximately the same. To further reduce tobacco consumption, governments should combine increasing taxes on tobacco products with non-price measures, such …

  • Tobacco tax evasion in Western Balkan countries

    Marko Vladisavljević, Jovan Zubović et al.•ARTICLE•Tobacco Control•2022

    The findings from the research suggest that in order to decrease tax evasion, governments should put additional effort to strengthen institutional capacities to tackle illicit tobacco markets. Furthermore, improving regional coordination in development and implementation of tobacco control policies, including the prevention of illicit market, is essential in lowering evasion in all WB countries. Finally, WB countries should regulate and enforce e…

  • Inequality-Reducing Effects of Tobacco Tax Increase

    Open Access•Marko Vladisavljević, Jovan Zubović et al.•ARTICLE•International Journal of…•2021

    While previous research has indicated that increasing tobacco excises is a crucial instrument for lowering tobacco demand, this policy has been criticized for its alleged regressive impact on the poor. However, this critique does not take into account the behavioral response, i.e., decrease in consumption that occurs after excises and prices increase. In this paper, we examine the effect of cigarettes' price increase on tobacco consumption, house…

  • Tobacco price elasticity in Serbia

    Marko Vladisavljević, Jovan Zubović et al.•ARTICLE•Tobacco Control•2020

    In this paper, we use Deaton's demand model and Household Budget Survey data from 2006 to 2017 to provide a first robust and reliable estimate of cigarettes price elasticity for Serbia. The case of Serbia is particularly interesting and important as it provides evidence for a country in which tobacco market is characterised by the high tobacco consumption, low prices and large perceived impact of multinational tobacco companies on public revenues…

No prominent works on this page.

  • Tobacco price elasticity in Serbia

    Marko Vladisavljević, Jovan Zubović et al.•ARTICLE•Tobacco Control•2020

    In this paper, we use Deaton's demand model and Household Budget Survey data from 2006 to 2017 to provide a first robust and reliable estimate of cigarettes price elasticity for Serbia. The case of Serbia is particularly interesting and important as it provides evidence for a country in which tobacco market is characterised by the high tobacco consumption, low prices and large perceived impact of multinational tobacco companies on public revenues…

  • Inequality-Reducing Effects of Tobacco Tax Increase

    Open Access•Marko Vladisavljević, Jovan Zubović et al.•ARTICLE•International Journal of…•2021

    While previous research has indicated that increasing tobacco excises is a crucial instrument for lowering tobacco demand, this policy has been criticized for its alleged regressive impact on the poor. However, this critique does not take into account the behavioral response, i.e., decrease in consumption that occurs after excises and prices increase. In this paper, we examine the effect of cigarettes' price increase on tobacco consumption, house…

  • How do prices of manufactured cigarettes and roll-your-own tobacco affect demand for these products? Tobacco price elasticity in Western Balkan countries

    Marko Vladisavljević, Mihajlo Djukić et al.•ARTICLE•Tobacco Control•2022

    Results suggest that, aiming to decrease smoking prevalence and intensity, governments should increase excises on all tobacco products. Since RYO is a cheaper alternative to MC, the increase of excises on RYO should be higher, so that after excise increase, the prices of the two products are approximately the same. To further reduce tobacco consumption, governments should combine increasing taxes on tobacco products with non-price measures, such …

  • Tobacco tax evasion in Western Balkan countries

    Marko Vladisavljević, Jovan Zubović et al.•ARTICLE•Tobacco Control•2022

    The findings from the research suggest that in order to decrease tax evasion, governments should put additional effort to strengthen institutional capacities to tackle illicit tobacco markets. Furthermore, improving regional coordination in development and implementation of tobacco control policies, including the prevention of illicit market, is essential in lowering evasion in all WB countries. Finally, WB countries should regulate and enforce e…

  • Crowding-out effect of tobacco consumption in Serbia

    Open Access•Marko Vladisavljević, Jovan Zubović et al.•ARTICLE•Tobacco Control•2023

    The results from this research underline the negative effect that tobacco expenditures have on consumption of other products. The only way for households to decrease expenditures on tobacco is to stop smoking, as the consumption of those who continue smoking changes less than cigarettes prices. To ensure that households stop smoking and instead direct their expenditures towards more productive purposes, the Serbian government should adopt new pol…

  • Affordability of cigarettes in ten Southeastern European countries between 2008 and 2019

    Open Access•Jovan Zubović, Aleksandar Zdravković et al.•ARTICLE•Tobacco Control•2023

    Despite the evidence, affordability is still widely ignored by SEE policymakers when designing national tobacco taxation policies. Policymakers should be aware of the risk that future increases in cigarette prices could lag behind real income growth, making tax policy less effective at reducing consumption. Reducing affordability should be the paramount consideration in designing effective tobacco taxation policies

  • Distributional effects of tobacco taxation on poverty and inequality in Serbia

    Open Access•Aleksandar Zdravković, Jovan Zubović et al.•ARTICLE•International Journal for Equity…•2026

    Because smoking, tobacco spending, and price responsiveness are socially patterned, tobacco taxation is relevant not only as a fiscal and public health instrument, but also as a health equity issue. Previous studies for Serbia suggest that higher tobacco taxes are progressive and may benefit lower-income households. However, the effects of tobacco taxation on poverty and inequality in Serbia have not been assessed using formal poverty and inequal…

  • Healthcare as a development engine

    Open Access•Timotej Jagrič, Jovan Zubović et al.•ARTICLE•Frontiers in Public Health•2026

    Background: In low- and middle-income countries like Serbia, improving access to healthcare is a central objective of social and development policy, closely linked to the Sustainable Development Goals, particularly SDG 3 (Good Health and Well-Being) and SDG 8 (Decent Work and Economic Growth). However, healthcare expenditure is still frequently perceived as a fiscal cost rather than as a productive investment. Serbia, an middle-income country wit…

Medicine (6 works) · Consumption (sociology (5 works) · Global Health Care Issues (5 works) · Public health (5 works) · Business (4 works) · Economics (4 works) · Environmental health (4 works) · Tobacco control (4 works) · Employment and Welfare Studies (3 works) · Public economics (3 works)

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