Maryam Ibrahim
Biographic Data
| ID | 7701377 |
|---|---|
| NAME | Maryam Ibrahim |
| GIVEN NAMES | Maryam |
| FAMILY NAME | Ibrahim |
| SIGNATURE | IBRAHIM M |
| AFFILIATIONS | Department of Health, Behavior and Society, Johns Hopkins University Bloomberg School of Public Health, Baltimore, Maryland, USA |
| ORCID | 0000-0003-3267-1864 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Youth Appeal in Tobacco Advertising
INTRODUCTION: Youth under the legal age of sale for tobacco (18-20 years old) remain highly receptive to tobacco advertising despite existing regulations intended to prevent use. Emerging marketing tactics-such as influencer partnerships and lifestyle-oriented messaging-may increase appeal among young audiences. This study explored which advertising features are most associated with ad receptivity among this age group. METHODS: In 2023, 960 U.S. …
Youth Appeal in Tobacco Advertising
INTRODUCTION: Tobacco companies invest heavily in marketing, which significantly impacts youth tobacco use through advertising receptivity. Despite policies restricting tobacco marketing to youth under age 21, many adolescents and young adults nonetheless report finding tobacco marketing appealing. This analysis aimed to identify which advertising strategies most appeal to young adults ages 18-20. METHODS: In 2021, 740 U.S. participants aged 18-2…
Nicotine analogue pouches
Content analysis of marketing features in US nicotine pouch ads from 2021 to 2023
We observed a decline in terms of connecting nicotine pouches to other tobacco products and an increase in potentially youth-appealing convenience claims. Future research should investigate how these features impact risk perceptions and use intentions among people who never and currently use tobacco to inform regulations (ie, restrict youth-appealing claims)
Understanding rural women's preferences for telephone call engagement with primary health care providers in Nigeria
BACKGROUND: The COVID-19 pandemic has accelerated the use of mobile phones to provide primary health care services and maintain continuity of care. This study aims to understand rural women's preferences for telephone call engagement with primary health care providers in Nigeria. METHODS: A discrete choice experiment was conducted alongside an action research project that empowered primary health care workers to develop and implement a telephone …
No prominent works on this page.
Understanding rural women's preferences for telephone call engagement with primary health care providers in Nigeria
BACKGROUND: The COVID-19 pandemic has accelerated the use of mobile phones to provide primary health care services and maintain continuity of care. This study aims to understand rural women's preferences for telephone call engagement with primary health care providers in Nigeria. METHODS: A discrete choice experiment was conducted alongside an action research project that empowered primary health care workers to develop and implement a telephone …
Content analysis of marketing features in US nicotine pouch ads from 2021 to 2023
We observed a decline in terms of connecting nicotine pouches to other tobacco products and an increase in potentially youth-appealing convenience claims. Future research should investigate how these features impact risk perceptions and use intentions among people who never and currently use tobacco to inform regulations (ie, restrict youth-appealing claims)
Youth Appeal in Tobacco Advertising
INTRODUCTION: Tobacco companies invest heavily in marketing, which significantly impacts youth tobacco use through advertising receptivity. Despite policies restricting tobacco marketing to youth under age 21, many adolescents and young adults nonetheless report finding tobacco marketing appealing. This analysis aimed to identify which advertising strategies most appeal to young adults ages 18-20. METHODS: In 2021, 740 U.S. participants aged 18-2…
Nicotine analogue pouches
Youth Appeal in Tobacco Advertising
INTRODUCTION: Youth under the legal age of sale for tobacco (18-20 years old) remain highly receptive to tobacco advertising despite existing regulations intended to prevent use. Emerging marketing tactics-such as influencer partnerships and lifestyle-oriented messaging-may increase appeal among young audiences. This study explored which advertising features are most associated with ad receptivity among this age group. METHODS: In 2023, 960 U.S. …
Smoking Behavior and Cessation (4 works) · Appeal (3 works) · Business (3 works) · Medicine (3 works) · Political science (3 works) · Psychology (3 works) · Advertising (2 works) · Behavioral Health and Interventions (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Environmental health (2 works)