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Magdalena Opazo Bretón

Biographic Data

ID7701416
NAMEMagdalena Opazo Bretón
GIVEN NAMESMagdalena Opazo
FAMILY NAMEBretón
SIGNATUREBRETÓN M O
AFFILIATIONSUniversity of Nottingham
ORCID0000-0002-1226-7541
VERIFIEDYes
TOTAL WORKS9
TOTAL CITATIONS0
AUTHOR COUNT9
EDITOR COUNT0
FIRST PUBLICATION YEAR2016
LATEST PUBLICATION YEAR2021
H-INDEX0
  • Was the implementation of standardised tobacco packaging legislation in England associated with changes in smoking prevalence? A segmented regression analysis between 2006 and 2019

    Magdalena Opazo Bretón, John Britton et al.•ARTICLE•Tobacco Control•2021

    This is the first independent study demonstrating that implementation of standardised packaging was associated with a reduction in smoking in England which occurred in anticipation of, rather than after, full policy implementation. It appears that the odds of being a smoker were affected by the prospect of the move to standardised packs and accompanying legislation

  • Changes in roll-your-own tobacco and cigarette sales volume and prices before, during and after plain packaging legislation in the UK

    Open Access•Magdalena Opazo Bretón, John Britton et al.•ARTICLE•Tobacco Control•2019

    New legislation resulted in higher prices for RYO and manufactured cigarettes. However, sales volumes of RYO continued to increase throughout the study period, perhaps because RYO remains a less expensive means of smoking tobacco

  • Comparison between Online and Offline Price of Tobacco Products Using Novel Datasets

    Open Access•Magdalena Opazo Bretón, John Britton et al.•ARTICLE•International Journal of…•2018

    Price of tobacco products has traditionally been relevant both for the industry, to respond to policy changes, and for governments, as an effective tobacco control measure. However, monitoring prices across a wide range of brands and brand variants requires access to expensive commercial sales databases. This study aims to investigate the comparability of average tobacco prices from two commercial sources and an in-house monitoring database which…

  • Cost-effectiveness of a complex intervention to reduce children’s exposure to second-hand smoke in the home

    Open Access•Charlotte Renwick, Qi Wu et al.•ARTICLE•BMC Public Health•2018

    The Smoke Free Homes trial was registered with isrctn.com on 29 January 2013 with the identifier ISRCTN81701383

  • Carlsberg alibi marketing in the Uefa euro 2016 football finals: Implications of Probably inappropriate alcohol advertising

    Open Access•Rachael L Murray, Magdalena Opazo Bretón et al.•ARTICLE•BMC Public Health•2018

    Alibi marketing achieved significant advertising coverage during the final seven EURO 2016 championship games, particularly to children. Since 'Probably' is registered by Carlsberg as a wordmark this advertising appears to contravene the Loi Evin, though Carlsberg have defended their marketing actions

  • Population exposure to smoking and tobacco branding in the UK reality show ‘Love Island’

    Alex B Barker, Alexander B Barker et al.•ARTICLE•Tobacco Control•2018

    Despite advertising legislation and broadcasting regulations intended to protect children from smoking imagery in UK television, series 3 of Love Island delivered millions of general and branded tobacco impressions both to children and adults in the UK. More stringent controls on tobacco content in television programmes are urgently needed

  • Awareness of Standardised Tobacco Packaging among Adults and Young People during the Final Phase of Policy Implementation in Great Britain

    Open Access•Ilze Bogdanovica, Magdalena Opazo Bretón et al.•ARTICLE•International Journal of…•2017

    Background : In May 2016, along with the latest European Tobacco Products Directive (TPD), standardised packaging legislation was implemented in the UK. During the following 12-month transition period, both new and old types of packaging were allowed on the market. This study aimed to assess awareness of standardised packaging and other TPD changes in the UK population in March 2017, when both forms of packaging were in widespread use. Methods : …

  • A randomised controlled trial of a complex intervention to reduce children’s exposure to secondhand smoke in the home

    Open Access•Elena Ratschen, Rebecca Thorley et al.•ARTICLE•Tobacco Control•2017

    ISRCTN81701383.This trial was funded by the UK National Institute for Health Research (NIHR): RP-PG-0608-10020

  • Adult and adolescent exposure to tobacco and alcohol content in contemporary YouTube music videos in Great Britain: A population estimate

    Open Access•Jo Cranwell, Magdalena Opazo-Breton et al.•ARTICLE•Journal of Epidemiology and…•2016•References: 16

    BACKGROUND: We estimate exposure of British adults and adolescents to tobacco and alcohol content from a sample of popular YouTube music videos. METHODS: British viewing figures were generated from 2 representative online national surveys of adult and adolescent viewing of the 32 most popular videos containing content. 2068 adolescents aged 11-18 years (1010 boys, 1058 girls), and 2232 adults aged 19+years (1052 male, 1180 female) completed the s…

No prominent works on this page.

  • Adult and adolescent exposure to tobacco and alcohol content in contemporary YouTube music videos in Great Britain: A population estimate

    Open Access•Jo Cranwell, Magdalena Opazo-Breton et al.•ARTICLE•Journal of Epidemiology and…•2016•References: 16

    BACKGROUND: We estimate exposure of British adults and adolescents to tobacco and alcohol content from a sample of popular YouTube music videos. METHODS: British viewing figures were generated from 2 representative online national surveys of adult and adolescent viewing of the 32 most popular videos containing content. 2068 adolescents aged 11-18 years (1010 boys, 1058 girls), and 2232 adults aged 19+years (1052 male, 1180 female) completed the s…

  • Awareness of Standardised Tobacco Packaging among Adults and Young People during the Final Phase of Policy Implementation in Great Britain

    Open Access•Ilze Bogdanovica, Magdalena Opazo Bretón et al.•ARTICLE•International Journal of…•2017

    Background : In May 2016, along with the latest European Tobacco Products Directive (TPD), standardised packaging legislation was implemented in the UK. During the following 12-month transition period, both new and old types of packaging were allowed on the market. This study aimed to assess awareness of standardised packaging and other TPD changes in the UK population in March 2017, when both forms of packaging were in widespread use. Methods : …

  • A randomised controlled trial of a complex intervention to reduce children’s exposure to secondhand smoke in the home

    Open Access•Elena Ratschen, Rebecca Thorley et al.•ARTICLE•Tobacco Control•2017

    ISRCTN81701383.This trial was funded by the UK National Institute for Health Research (NIHR): RP-PG-0608-10020

  • Comparison between Online and Offline Price of Tobacco Products Using Novel Datasets

    Open Access•Magdalena Opazo Bretón, John Britton et al.•ARTICLE•International Journal of…•2018

    Price of tobacco products has traditionally been relevant both for the industry, to respond to policy changes, and for governments, as an effective tobacco control measure. However, monitoring prices across a wide range of brands and brand variants requires access to expensive commercial sales databases. This study aims to investigate the comparability of average tobacco prices from two commercial sources and an in-house monitoring database which…

  • Cost-effectiveness of a complex intervention to reduce children’s exposure to second-hand smoke in the home

    Open Access•Charlotte Renwick, Qi Wu et al.•ARTICLE•BMC Public Health•2018

    The Smoke Free Homes trial was registered with isrctn.com on 29 January 2013 with the identifier ISRCTN81701383

  • Carlsberg alibi marketing in the Uefa euro 2016 football finals: Implications of Probably inappropriate alcohol advertising

    Open Access•Rachael L Murray, Magdalena Opazo Bretón et al.•ARTICLE•BMC Public Health•2018

    Alibi marketing achieved significant advertising coverage during the final seven EURO 2016 championship games, particularly to children. Since 'Probably' is registered by Carlsberg as a wordmark this advertising appears to contravene the Loi Evin, though Carlsberg have defended their marketing actions

  • Population exposure to smoking and tobacco branding in the UK reality show ‘Love Island’

    Alex B Barker, Alexander B Barker et al.•ARTICLE•Tobacco Control•2018

    Despite advertising legislation and broadcasting regulations intended to protect children from smoking imagery in UK television, series 3 of Love Island delivered millions of general and branded tobacco impressions both to children and adults in the UK. More stringent controls on tobacco content in television programmes are urgently needed

  • Changes in roll-your-own tobacco and cigarette sales volume and prices before, during and after plain packaging legislation in the UK

    Open Access•Magdalena Opazo Bretón, John Britton et al.•ARTICLE•Tobacco Control•2019

    New legislation resulted in higher prices for RYO and manufactured cigarettes. However, sales volumes of RYO continued to increase throughout the study period, perhaps because RYO remains a less expensive means of smoking tobacco

  • Was the implementation of standardised tobacco packaging legislation in England associated with changes in smoking prevalence? A segmented regression analysis between 2006 and 2019

    Magdalena Opazo Bretón, John Britton et al.•ARTICLE•Tobacco Control•2021

    This is the first independent study demonstrating that implementation of standardised packaging was associated with a reduction in smoking in England which occurred in anticipation of, rather than after, full policy implementation. It appears that the odds of being a smoker were affected by the prospect of the move to standardised packs and accompanying legislation

Medicine (8 works) · Environmental health (7 works) · Smoking Behavior and Cessation (6 works) · Business (5 works) · Law (4 works) · Law (4 works) · Legislation (4 works) · Political science (4 works) · Population (4 works) · Public health (4 works)

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