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Iona Fitzpatrick

Biographic Data

ID7701617
NAMEIona Fitzpatrick
GIVEN NAMESIona
FAMILY NAMEFitzpatrick
SIGNATUREFITZPATRICK I
AFFILIATIONSUniversity of Bath
ORCID0000-0002-2672-0220
VERIFIEDYes
TOTAL WORKS5
TOTAL CITATIONS0
WORKS AS AUTHOR5
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2022
LATEST PUBLICATION YEAR2026
H-INDEX0
  • The policy implementation playbook

    Open Access•Britta Matthes, Karen Evans-Reeves et al.•ARTICLE•Globalization and Health•2026

    BACKGROUND: Tobacco industry interference during policy development is well documented, yet evidence on how the industry responds after policies are adopted and enter into force remains fragmented across policy domains and jurisdictions. This study systematically examines post-adoption tobacco industry conduct across key tobacco control measures and develops a cross-policy taxonomy of post-adoption tactics. We conducted as scoping review and qual…

  • Developing and evaluating an educational intervention on conflicts of interest and corporate influence on science

    Open Access•Alice Fabbri, Iona Fitzpatrick et al.•ARTICLE•Health Promotion International•2025

    Financial conflicts of interest resulting from corporate funding of research can bias the evidence base. We designed an educational intervention that sought to enable participants to make informed decisions and mitigate risk when considering corporate funding for research. We used pre/post-test surveys, which comprised a mix of closed and open-ended questions, to evaluate the training and its impact on knowledge (Wilcoxon signed-rank test), attit…

  • Tobacco industry messaging around harm

    Open Access•Iona Fitzpatrick, Sarah Dance et al.•ARTICLE•Frontiers in Public Health•2022

    Influencing public perception is a key way in which all transnational corporations (TNCs) maintain market dominance and political power. Transnational tobacco companies (TTCs) have a long history of leveraging narratives to serve commercial ambitions. The global reach of these companies' narratives has been highlighted as a challenge in combatting public health problems caused by tobacco. The corporate power of TTCs is carefully curated, and thei…

  • Identifying misleading corporate narratives

    Open Access•Iona Fitzpatrick, Adam Bertscher et al.•ARTICLE•PLOS Global Public Health•2022

    Narratives are key to the way corporations represent themselves to the outside world, are important to the development of shared understandings and ultimately determine whether and how corporations are able to influence societal norms and participate in policy debates. A leaked corporate affairs strategy document, from the world’s largest transnational tobacco company, Philip Morris International (PMI), suggests a company concerned about credibil…

  • Quantifying and characterising tobacco content in the most in-demand streamed series in 10 low/middle-income countries in 2019

    Open Access•Iona Fitzpatrick, Danielle Byrne et al.•ARTICLE•Tobacco Control•2022

    The continued prevalence of positively characterised tobacco content in youth-focused streamed content that is in high demand in LMICs poses a risk as a driver of smoking uptake in youth populations. There is an urgent need to better enforce tobacco advertising, promotion and sponsorship legislation in LMICs, and to update WHO FCTC guidance in line with rapidly evolving media platforms and content that is available internationally

No prominent works on this page.

  • Tobacco industry messaging around harm

    Open Access•Iona Fitzpatrick, Sarah Dance et al.•ARTICLE•Frontiers in Public Health•2022

    Influencing public perception is a key way in which all transnational corporations (TNCs) maintain market dominance and political power. Transnational tobacco companies (TTCs) have a long history of leveraging narratives to serve commercial ambitions. The global reach of these companies' narratives has been highlighted as a challenge in combatting public health problems caused by tobacco. The corporate power of TTCs is carefully curated, and thei…

  • Identifying misleading corporate narratives

    Open Access•Iona Fitzpatrick, Adam Bertscher et al.•ARTICLE•PLOS Global Public Health•2022

    Narratives are key to the way corporations represent themselves to the outside world, are important to the development of shared understandings and ultimately determine whether and how corporations are able to influence societal norms and participate in policy debates. A leaked corporate affairs strategy document, from the world’s largest transnational tobacco company, Philip Morris International (PMI), suggests a company concerned about credibil…

  • Quantifying and characterising tobacco content in the most in-demand streamed series in 10 low/middle-income countries in 2019

    Open Access•Iona Fitzpatrick, Danielle Byrne et al.•ARTICLE•Tobacco Control•2022

    The continued prevalence of positively characterised tobacco content in youth-focused streamed content that is in high demand in LMICs poses a risk as a driver of smoking uptake in youth populations. There is an urgent need to better enforce tobacco advertising, promotion and sponsorship legislation in LMICs, and to update WHO FCTC guidance in line with rapidly evolving media platforms and content that is available internationally

  • Developing and evaluating an educational intervention on conflicts of interest and corporate influence on science

    Open Access•Alice Fabbri, Iona Fitzpatrick et al.•ARTICLE•Health Promotion International•2025

    Financial conflicts of interest resulting from corporate funding of research can bias the evidence base. We designed an educational intervention that sought to enable participants to make informed decisions and mitigate risk when considering corporate funding for research. We used pre/post-test surveys, which comprised a mix of closed and open-ended questions, to evaluate the training and its impact on knowledge (Wilcoxon signed-rank test), attit…

  • The policy implementation playbook

    Open Access•Britta Matthes, Karen Evans-Reeves et al.•ARTICLE•Globalization and Health•2026

    BACKGROUND: Tobacco industry interference during policy development is well documented, yet evidence on how the industry responds after policies are adopted and enter into force remains fragmented across policy domains and jurisdictions. This study systematically examines post-adoption tobacco industry conduct across key tobacco control measures and develops a cross-policy taxonomy of post-adoption tactics. We conducted as scoping review and qual…

Tobacco industry (4 works) · Global Public Health Policies and Epidemiology (3 works) · Medicine (3 works) · Political science (3 works) · Smoking Behavior and Cessation (3 works) · Tobacco control (3 works) · Business (2 works) · Environmental health (2 works) · Law (2 works) · Narrative (2 works)

Ethnos_APP • Open Source Project • MIT License • Frontend v2.0.0 • Privacy and Cookies • API Documentation: api.ethnos.app/docs • API Source Code: GitHub • DOI: 10.5281/zenodo.17049435 • Frontend Source Code: GitHub • DOI: 10.5281/zenodo.17050053 • cruz.rio.br • Expectantes Misericordiae