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Linda Q Yu

Biographic Data

ID7702349
NAMELinda Q Yu
GIVEN NAMESLinda Q
FAMILY NAMEYu
SIGNATUREYU L Q
AFFILIATIONSTruth Initiative Schroeder Institute, Washington, District of Columbia, USA
ORCID0000-0002-4658-9100
VERIFIEDYes
TOTAL WORKS3
TOTAL CITATIONS0
AUTHOR COUNT3
EDITOR COUNT0
FIRST PUBLICATION YEAR2025
LATEST PUBLICATION YEAR2026
H-INDEX0
  • Differences in Peer Norm Perceptions Before and After E-Cigarette Initiation Among Youth and Young Adults

    Linda Q Yu, Alexander P D’Esterre et al.•ARTICLE•Substance Use & Misuse•2026

    BACKGROUND: We aim to elucidate differences in peer norm perceptions before and after e-cigarette initiation among young people over time. METHODS: We used data from initially e-cigarette naïve participants in the Truth Longitudinal Survey (TLC), a nationally representative longitudinal dataset of youth and young adults spanning Fall/Winter 2020 and Fall/Winter 2022. We used repeated measures mixed effects models to examine changes in reported pe…

  • Pathway from Exposure to an E-Cigarette Prevention Social Media Campaign to Increased Quitting Intentions: A Randomized Trial Among Young Adult E-Cigarette Users

    Open Access•Alexander P D’Esterre, Shreya Tulsiani et al.•ARTICLE•International Journal of…•2025

    In 2022, 26-31% of young adults reported using e-cigarettes in the previous 30 days. Research supports the effectiveness of mass media health campaigns in changing targeted attitudes and behaviors regarding nicotine use. However, the effect of social media campaigns and the pathway through which they change attitudes and behaviors require more research. This randomized controlled experiment examines the pathway through which exposure to an e-ciga…

  • Cessation and knowledge-building messaging are associated with e-cigarette cessation intentions among youth and young adults in the USA

    Linda Q Yu, K Elizabeth et al.•ARTICLE•Tobacco Control•2025

    Findings suggest that frequency and awareness of messaging that educates about e-cigarette harms to mental health and about cessation resources are associated with higher quitting intentions among young people who use e-cigarettes

No prominent works on this page.

  • Pathway from Exposure to an E-Cigarette Prevention Social Media Campaign to Increased Quitting Intentions: A Randomized Trial Among Young Adult E-Cigarette Users

    Open Access•Alexander P D’Esterre, Shreya Tulsiani et al.•ARTICLE•International Journal of…•2025

    In 2022, 26-31% of young adults reported using e-cigarettes in the previous 30 days. Research supports the effectiveness of mass media health campaigns in changing targeted attitudes and behaviors regarding nicotine use. However, the effect of social media campaigns and the pathway through which they change attitudes and behaviors require more research. This randomized controlled experiment examines the pathway through which exposure to an e-ciga…

  • Cessation and knowledge-building messaging are associated with e-cigarette cessation intentions among youth and young adults in the USA

    Linda Q Yu, K Elizabeth et al.•ARTICLE•Tobacco Control•2025

    Findings suggest that frequency and awareness of messaging that educates about e-cigarette harms to mental health and about cessation resources are associated with higher quitting intentions among young people who use e-cigarettes

  • Differences in Peer Norm Perceptions Before and After E-Cigarette Initiation Among Youth and Young Adults

    Linda Q Yu, Alexander P D’Esterre et al.•ARTICLE•Substance Use & Misuse•2026

    BACKGROUND: We aim to elucidate differences in peer norm perceptions before and after e-cigarette initiation among young people over time. METHODS: We used data from initially e-cigarette naïve participants in the Truth Longitudinal Survey (TLC), a nationally representative longitudinal dataset of youth and young adults spanning Fall/Winter 2020 and Fall/Winter 2022. We used repeated measures mixed effects models to examine changes in reported pe…

Behavioral Health and Interventions (3 works) · Smoking Behavior and Cessation (3 works) · Young adult (3 works) · Advertising (2 works) · Environmental health (2 works) · Gerontology (2 works) · Medicine (2 works) · Psychology (2 works) · Business (1 works) · Cigarette smoking (1 works)

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