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Marissa K Anderson

Biographic Data

ID7703464
NAMEMarissa K Anderson
GIVEN NAMESMarissa K
FAMILY NAMEAnderson
SIGNATUREANDERSON M K
AFFILIATIONSUniversity of California, San Francisco
ORCID0000-0003-0885-0942
VERIFIEDYes
TOTAL WORKS2
TOTAL CITATIONS0
AUTHOR COUNT2
EDITOR COUNT0
FIRST PUBLICATION YEAR2020
LATEST PUBLICATION YEAR2024
H-INDEX0
  • Effect of packaging with versus without candy-oriented marketing themes on the appeal and sensory attributes of flavoured e-cigarettes

    Nikki S Jafarzadeh, Dae‐Hee Han et al.•ARTICLE•Tobacco Control•2024

    Candy-themed marketing may heighten the appeal and sweet sensory experience of vaping flavoured free-base nicotine e-cigarettes. While marketing restrictions are predominantly intended to prevent e-cigarette initiation, candy-themed marketing restrictions could also prevent persistent use by lowering the appeal of flavoured free-base nicotine e-cigarettes

  • Flavor and Nicotine Effects on E-cigarette Appeal in Young Adults: Moderation by Reason for Vaping

    Adam M Leventhal, Tyler B Mason et al.•ARTICLE•American Journal of Health Behavior•2020

    Objectives: Effective regulations that reduce nicotine vaping among young adult dual (combustible and e-cigarette) users may differ depending on whether e-cigarettes are used for helping with smoking cessation. This laboratory experiment examined flavor and nicotine effects on e-cigarette product appeal among young adult dual users, stratified by reported use of e-cigarettes to quit smoking. Methods: Dual users aged 18-35 years that did (N = 31) …

No prominent works on this page.

  • Flavor and Nicotine Effects on E-cigarette Appeal in Young Adults: Moderation by Reason for Vaping

    Adam M Leventhal, Tyler B Mason et al.•ARTICLE•American Journal of Health Behavior•2020

    Objectives: Effective regulations that reduce nicotine vaping among young adult dual (combustible and e-cigarette) users may differ depending on whether e-cigarettes are used for helping with smoking cessation. This laboratory experiment examined flavor and nicotine effects on e-cigarette product appeal among young adult dual users, stratified by reported use of e-cigarettes to quit smoking. Methods: Dual users aged 18-35 years that did (N = 31) …

  • Effect of packaging with versus without candy-oriented marketing themes on the appeal and sensory attributes of flavoured e-cigarettes

    Nikki S Jafarzadeh, Dae‐Hee Han et al.•ARTICLE•Tobacco Control•2024

    Candy-themed marketing may heighten the appeal and sweet sensory experience of vaping flavoured free-base nicotine e-cigarettes. While marketing restrictions are predominantly intended to prevent e-cigarette initiation, candy-themed marketing restrictions could also prevent persistent use by lowering the appeal of flavoured free-base nicotine e-cigarettes

Appeal (2 works) · Nicotine (2 works) · Political science (2 works) · Psychology (2 works) · Advertising (1 works) · Biochemical Analysis and Sensing Techniques (1 works) · Business (1 works) · Chemistry (1 works) · Cognitive psychology (1 works) · Consumer Attitudes and Food Labeling (1 works)

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