A D Kurilova
Biographic Data
| ID | 7705026 |
|---|---|
| NAME | A D Kurilova |
| GIVEN NAMES | A D |
| FAMILY NAME | Kurilova |
| SIGNATURE | KURILOVA A D |
| AFFILIATIONS | Sechenov University |
| ORCID | 0000-0001-9311-1380 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Strategies and Tactics of Medical Social Advertising for Prevention and Treatment of Oncological Diseases
The relevance of this study on medical social advertising is underscored by its significant societal importance and its crucial role in public health promotion. This article presents the findings of a comparative analysis of discursive strategies and tactics employed in advertising campaigns for the prevention and treatment of oncological diseases, based on polycode texts from campaigns in Russia, China, Australia, the United Kingdom, Israel, Ind…
Semiotics of Vaccination Adver-tising in Media Discourse
The aim of the article is to analyze the verbal and visual means in advertising COVID-19 vaccination. The task is to examine the peculiarities of semiotics in vaccination advertising based on campaigns from different countries around the world, identify successful advertising strategies, and discover the reasons for communicative failures. The study analyzes the techniques of combining visual and verbal narratives in creolized advertising texts. …
Semantic and Pragmatic Characteristics of Pharmacy Ergonyms in Sweden and Great Britain
Semantic and pragmatic characteristics of pharmacy ergonyms in Sweden and Great Britain. The analysis o the functioning of ergonyms in the onomastic space of different linguistic cultures is aimed at clarifying the idea of nominative processes in ergonyms. The material of the study was the names of pharmacies obtained by the method of continuous sampling from open sources (about 100 units). As a result of the study, semantic groups of ergonyms we…
The legacy of the post-revolutionary Soviet residential architecture of the first half of the XX century
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The legacy of the post-revolutionary Soviet residential architecture of the first half of the XX century
Semiotics of Vaccination Adver-tising in Media Discourse
The aim of the article is to analyze the verbal and visual means in advertising COVID-19 vaccination. The task is to examine the peculiarities of semiotics in vaccination advertising based on campaigns from different countries around the world, identify successful advertising strategies, and discover the reasons for communicative failures. The study analyzes the techniques of combining visual and verbal narratives in creolized advertising texts. …
Semantic and Pragmatic Characteristics of Pharmacy Ergonyms in Sweden and Great Britain
Semantic and pragmatic characteristics of pharmacy ergonyms in Sweden and Great Britain. The analysis o the functioning of ergonyms in the onomastic space of different linguistic cultures is aimed at clarifying the idea of nominative processes in ergonyms. The material of the study was the names of pharmacies obtained by the method of continuous sampling from open sources (about 100 units). As a result of the study, semantic groups of ergonyms we…
Strategies and Tactics of Medical Social Advertising for Prevention and Treatment of Oncological Diseases
The relevance of this study on medical social advertising is underscored by its significant societal importance and its crucial role in public health promotion. This article presents the findings of a comparative analysis of discursive strategies and tactics employed in advertising campaigns for the prevention and treatment of oncological diseases, based on polycode texts from campaigns in Russia, China, Australia, the United Kingdom, Israel, Ind…
Psychology (3 works) · Advertising (2 works) · Discourse Analysis and Cultural Communication (2 works) · History (2 works) · Language, Communication, and Linguistic Studies (2 works) · Linguistics (2 works) · Medicine (2 works) · Sociology (2 works) · Academic Publishing and Open Access (1 work) · Archaeology (1 work)