Kim B Serota
Biographic Data
| ID | 77073 |
|---|---|
| NAME | Kim B Serota |
| GIVEN NAMES | Kim B |
| FAMILY NAME | Serota |
| SIGNATURE | SEROTA K B |
| AFFILIATIONS | Oakland University |
| ORCID | 0000-0001-7870-2633 |
| VERIFIED | Yes |
| TOTAL WORKS | 15 |
| TOTAL CITATIONS | 96 |
| AUTHOR COUNT | 15 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1976 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 5 |
Does the Dark Triad Influence the Nature and Frequency of Lying
The prediction that most people are honest most of the time and most lies are told by a few “prolific liars” has been recently affirmed pan-culturally. Predictors of frequent lying include factors associated with personality. Dark Triad (DT) studies have demonstrated positive associations between DT and deception. However, the skewed distribution of lies may have led to inaccurate conclusions, an issue recently raised. The present study, among (N…
Validation of an efficacy of lying scale
Efficacy of lying is the belief that lying is an effective and efficient communication strategy. A new measure of efficacy of lying is presented to assess the belief that lying is an effective way to influence the behavior and beliefs of others. The current study (N = 632) found evidence that the measure is associated with the frequency of lying, self-reported lying ability, and personality traits associated with lying (low honesty and Machiavell…
A Fresh View of the Veracity Effect in Deception Research: Bond and DePaulo Re-examined
A reanalysis of Bond and DePaulo’s meta-analysis of deception detection accuracy from the perspective of truth-default theory is reported, focusing on truth bias, the veracity effect, and the implications of the ubiquitous 50%–50% base rates used in primary experiments. Unlike Bond and DePaulo, we examine the relationships among truth bias, the veracity effect, and overall accuracy providing new insights from old data. Truth bias is substantially…
A Registered Conceptual Replication and Extension of Carter and Weber (2010): Generalized Trust, Lie Prevalence, and Deception Detection
This paper provides a conceptual replication and extension of Carter and Weber investigating the effects of generalized trust on deception detection. Three alternative predictions were tested: trust lowers accuracy, trust increases accuracy, or trust facilitates accuracy for truths but inhibits lie detection. Compared to Carter and Weber, our experiment involved different stimulus materials, a much larger sample, and the inclusion of a lie preval…
The truth-default is ubiquitous, but some people experience it more than others
Truth-default theory posits that most people are normatively honest and are believed by others. Do people think that others consider them honest? This paper explores how social perceptions of deception align with the truth-default. Using data from the All of Us dataset (N = 116,914 total respondents), we observed that most people feel trusted. While the predicted long-tail distribution was universal across subsamples, people who self-identified a…
Influence and personality: Relationships among superdiffuser traits and big five traits
A survey was conducted (N = 632) to determine which of the Big Five personality traits tended to be related to each of the three traits specified in the superdiffuser model of diffusion and influence (connector, persuader, maven). The purpose of the study was to better understand the traits that form the core of the superdiffuser model of opinion leadership and to inform methods of recruiting superdiffusers for behavior change campaigns. The conn…
In search of Korean Outliars: “A few prolific liars” in South Korea
Truth-default Theory proposes that the frequency of lying is not normally distributed across the population and that most lies are told by a few prolific liars. A survey with a probability sample examined the frequency of lying among of adults in South Korea. Consistent with theoretical predictions and well-documented prior findings from the United States and Western Europe, South Koreans showed the few prolific liar pattern. Although South Korea…
Unpacking variation in lie prevalence: Prolific liars, bad lie days, or both
Testing truth-default theory, individual-level variation in lie frequency was parsed from within-individual day-to-day variation (good/bad lie days) by examining 116,366 lies told by 632 participants over 91 days. As predicted and consistent with prior findings, the distribution was positively skewed. Most participants lied infrequently and most lies were told by a few prolific liars. Approximately three-quarters of participants were consistently…
A Few Prolific Liars: Variation in the Prevalence of Lying
It has been commonplace in the deception literature to assert the pervasive nature of deception in communication practices. Previous studies of lie prevalence find that lying is unusual compared to honest communication. Recent research, and reanalysis of previous studies reporting the frequency of lies, shows that most people are honest most of the time and the majority of lies are told by a few prolific liars. The current article reports a stati…
The Effects of Truth-Lie Base Rate on Interactive Deception Detection Accuracy: Interactive Base Rates
Consistent with the Park and Levine's (PL) probability model of deception detection accuracy, previous research has shown that as the proportion of honest messages increases, there is a corresponding linear increase in correct truth–lie discrimination. Three experiments (N = 120, 205, and 243, respectively) varied the truth–lie base rate in an interactive deception detection task. Linear base-rate effects were observed in all 3 experiments (avera…
Identifying Influence: Development and Validation of the Connectivity, Persuasiveness, and Maven Scales
The use of influential network members to facilitate the process of behavioral change has long been a goal of communication campaign designers, particularly in health settings. In a series of 3 studies, measures of 3 types of influential others (those who are highly connected, persuasive, and informed) who play an important role in the dissemination of information through social networks are developed and validated. Across studies, the data were,…
Sender Demeanor: Individual Differences in Sender Believability Have a Powerful Impact on Deception Detection Judgments
Journal Article Sender Demeanor: Individual Differences in Sender Believability Have a Powerful Impact on Deception Detection Judgments Get access Timothy R. Levine, Timothy R. Levine 1Department of Communication, Michigan State University, East Lansing, MI 48824, USA 1Corresponding author: Timothy R. Levine; Search for other works by this author on: Oxford Academic Google Scholar Kim B. Serota, Kim B. Serota 1Department of Communication, Michiga…
The Prevalence of Lying in America: Three Studies of Self-Reported Lies
Journal Article The Prevalence of Lying in America: Three Studies of Self-Reported Lies Get access Kim B. Serota, Kim B. Serota 1Department of Communication, Michigan State University, East Lansing, MI 48823, USA Search for other works by this author on: Oxford Academic Google Scholar Timothy R. Levine, Timothy R. Levine 1Department of Communication, Michigan State University, East Lansing, MI 48823, USA 1Corresponding author: Timothy R. Levine; …
Precise Procedures for Optimizing Campaign Communication
Multidimensional scaling has been used in political campaigns because it offers several advantages over the use of unidimensional scaling procedures. Specifically, multidimensional scaling allows the researcher to simultaneously observe change and rates of change with the public's attitudes toward the candidates and issues in the election campaign. Further, multidimensional scaling reveals the dimensions voters use to differentiate the candidates…
Campaign Communication and Attitude Change: A Multidimensional Analysis
Journal Article Campaign Communication and Attitude Change: A Multidimensional Analysis Get access George A. Barnett, George A. Barnett 1Rensselaer Polytechnic Institute Search for other works by this author on: Oxford Academic Google Scholar Kim B. Serota, Kim B. Serota 2Arizona State University Search for other works by this author on: Oxford Academic Google Scholar James A. Taylor James A. Taylor 3Michigan State University Search for other wor…
The Prevalence of Lying in America: Three Studies of Self-Reported Lies
Journal Article The Prevalence of Lying in America: Three Studies of Self-Reported Lies Get access Kim B. Serota, Kim B. Serota 1Department of Communication, Michigan State University, East Lansing, MI 48823, USA Search for other works by this author on: Oxford Academic Google Scholar Timothy R. Levine, Timothy R. Levine 1Department of Communication, Michigan State University, East Lansing, MI 48823, USA 1Corresponding author: Timothy R. Levine; …
Campaign Communication and Attitude Change: A Multidimensional Analysis
Journal Article Campaign Communication and Attitude Change: A Multidimensional Analysis Get access George A. Barnett, George A. Barnett 1Rensselaer Polytechnic Institute Search for other works by this author on: Oxford Academic Google Scholar Kim B. Serota, Kim B. Serota 2Arizona State University Search for other works by this author on: Oxford Academic Google Scholar James A. Taylor James A. Taylor 3Michigan State University Search for other wor…
Sender Demeanor: Individual Differences in Sender Believability Have a Powerful Impact on Deception Detection Judgments
Journal Article Sender Demeanor: Individual Differences in Sender Believability Have a Powerful Impact on Deception Detection Judgments Get access Timothy R. Levine, Timothy R. Levine 1Department of Communication, Michigan State University, East Lansing, MI 48824, USA 1Corresponding author: Timothy R. Levine; Search for other works by this author on: Oxford Academic Google Scholar Kim B. Serota, Kim B. Serota 1Department of Communication, Michiga…
The Effects of Truth-Lie Base Rate on Interactive Deception Detection Accuracy: Interactive Base Rates
Consistent with the Park and Levine's (PL) probability model of deception detection accuracy, previous research has shown that as the proportion of honest messages increases, there is a corresponding linear increase in correct truth–lie discrimination. Three experiments (N = 120, 205, and 243, respectively) varied the truth–lie base rate in an interactive deception detection task. Linear base-rate effects were observed in all 3 experiments (avera…
A Few Prolific Liars: Variation in the Prevalence of Lying
It has been commonplace in the deception literature to assert the pervasive nature of deception in communication practices. Previous studies of lie prevalence find that lying is unusual compared to honest communication. Recent research, and reanalysis of previous studies reporting the frequency of lies, shows that most people are honest most of the time and the majority of lies are told by a few prolific liars. The current article reports a stati…
Unpacking variation in lie prevalence: Prolific liars, bad lie days, or both
Testing truth-default theory, individual-level variation in lie frequency was parsed from within-individual day-to-day variation (good/bad lie days) by examining 116,366 lies told by 632 participants over 91 days. As predicted and consistent with prior findings, the distribution was positively skewed. Most participants lied infrequently and most lies were told by a few prolific liars. Approximately three-quarters of participants were consistently…
Precise Procedures for Optimizing Campaign Communication
Multidimensional scaling has been used in political campaigns because it offers several advantages over the use of unidimensional scaling procedures. Specifically, multidimensional scaling allows the researcher to simultaneously observe change and rates of change with the public's attitudes toward the candidates and issues in the election campaign. Further, multidimensional scaling reveals the dimensions voters use to differentiate the candidates…
Campaign Communication and Attitude Change: A Multidimensional Analysis
Journal Article Campaign Communication and Attitude Change: A Multidimensional Analysis Get access George A. Barnett, George A. Barnett 1Rensselaer Polytechnic Institute Search for other works by this author on: Oxford Academic Google Scholar Kim B. Serota, Kim B. Serota 2Arizona State University Search for other works by this author on: Oxford Academic Google Scholar James A. Taylor James A. Taylor 3Michigan State University Search for other wor…
Precise Procedures for Optimizing Campaign Communication
Multidimensional scaling has been used in political campaigns because it offers several advantages over the use of unidimensional scaling procedures. Specifically, multidimensional scaling allows the researcher to simultaneously observe change and rates of change with the public's attitudes toward the candidates and issues in the election campaign. Further, multidimensional scaling reveals the dimensions voters use to differentiate the candidates…
The Prevalence of Lying in America: Three Studies of Self-Reported Lies
Journal Article The Prevalence of Lying in America: Three Studies of Self-Reported Lies Get access Kim B. Serota, Kim B. Serota 1Department of Communication, Michigan State University, East Lansing, MI 48823, USA Search for other works by this author on: Oxford Academic Google Scholar Timothy R. Levine, Timothy R. Levine 1Department of Communication, Michigan State University, East Lansing, MI 48823, USA 1Corresponding author: Timothy R. Levine; …
Identifying Influence: Development and Validation of the Connectivity, Persuasiveness, and Maven Scales
The use of influential network members to facilitate the process of behavioral change has long been a goal of communication campaign designers, particularly in health settings. In a series of 3 studies, measures of 3 types of influential others (those who are highly connected, persuasive, and informed) who play an important role in the dissemination of information through social networks are developed and validated. Across studies, the data were,…
Sender Demeanor: Individual Differences in Sender Believability Have a Powerful Impact on Deception Detection Judgments
Journal Article Sender Demeanor: Individual Differences in Sender Believability Have a Powerful Impact on Deception Detection Judgments Get access Timothy R. Levine, Timothy R. Levine 1Department of Communication, Michigan State University, East Lansing, MI 48824, USA 1Corresponding author: Timothy R. Levine; Search for other works by this author on: Oxford Academic Google Scholar Kim B. Serota, Kim B. Serota 1Department of Communication, Michiga…
The Effects of Truth-Lie Base Rate on Interactive Deception Detection Accuracy: Interactive Base Rates
Consistent with the Park and Levine's (PL) probability model of deception detection accuracy, previous research has shown that as the proportion of honest messages increases, there is a corresponding linear increase in correct truth–lie discrimination. Three experiments (N = 120, 205, and 243, respectively) varied the truth–lie base rate in an interactive deception detection task. Linear base-rate effects were observed in all 3 experiments (avera…
A Few Prolific Liars: Variation in the Prevalence of Lying
It has been commonplace in the deception literature to assert the pervasive nature of deception in communication practices. Previous studies of lie prevalence find that lying is unusual compared to honest communication. Recent research, and reanalysis of previous studies reporting the frequency of lies, shows that most people are honest most of the time and the majority of lies are told by a few prolific liars. The current article reports a stati…
In search of Korean Outliars: “A few prolific liars” in South Korea
Truth-default Theory proposes that the frequency of lying is not normally distributed across the population and that most lies are told by a few prolific liars. A survey with a probability sample examined the frequency of lying among of adults in South Korea. Consistent with theoretical predictions and well-documented prior findings from the United States and Western Europe, South Koreans showed the few prolific liar pattern. Although South Korea…
Unpacking variation in lie prevalence: Prolific liars, bad lie days, or both
Testing truth-default theory, individual-level variation in lie frequency was parsed from within-individual day-to-day variation (good/bad lie days) by examining 116,366 lies told by 632 participants over 91 days. As predicted and consistent with prior findings, the distribution was positively skewed. Most participants lied infrequently and most lies were told by a few prolific liars. Approximately three-quarters of participants were consistently…
Influence and personality: Relationships among superdiffuser traits and big five traits
A survey was conducted (N = 632) to determine which of the Big Five personality traits tended to be related to each of the three traits specified in the superdiffuser model of diffusion and influence (connector, persuader, maven). The purpose of the study was to better understand the traits that form the core of the superdiffuser model of opinion leadership and to inform methods of recruiting superdiffusers for behavior change campaigns. The conn…
The truth-default is ubiquitous, but some people experience it more than others
Truth-default theory posits that most people are normatively honest and are believed by others. Do people think that others consider them honest? This paper explores how social perceptions of deception align with the truth-default. Using data from the All of Us dataset (N = 116,914 total respondents), we observed that most people feel trusted. While the predicted long-tail distribution was universal across subsamples, people who self-identified a…
Validation of an efficacy of lying scale
Efficacy of lying is the belief that lying is an effective and efficient communication strategy. A new measure of efficacy of lying is presented to assess the belief that lying is an effective way to influence the behavior and beliefs of others. The current study (N = 632) found evidence that the measure is associated with the frequency of lying, self-reported lying ability, and personality traits associated with lying (low honesty and Machiavell…
A Fresh View of the Veracity Effect in Deception Research: Bond and DePaulo Re-examined
A reanalysis of Bond and DePaulo’s meta-analysis of deception detection accuracy from the perspective of truth-default theory is reported, focusing on truth bias, the veracity effect, and the implications of the ubiquitous 50%–50% base rates used in primary experiments. Unlike Bond and DePaulo, we examine the relationships among truth bias, the veracity effect, and overall accuracy providing new insights from old data. Truth bias is substantially…
A Registered Conceptual Replication and Extension of Carter and Weber (2010): Generalized Trust, Lie Prevalence, and Deception Detection
This paper provides a conceptual replication and extension of Carter and Weber investigating the effects of generalized trust on deception detection. Three alternative predictions were tested: trust lowers accuracy, trust increases accuracy, or trust facilitates accuracy for truths but inhibits lie detection. Compared to Carter and Weber, our experiment involved different stimulus materials, a much larger sample, and the inclusion of a lie preval…
Does the Dark Triad Influence the Nature and Frequency of Lying
The prediction that most people are honest most of the time and most lies are told by a few “prolific liars” has been recently affirmed pan-culturally. Predictors of frequent lying include factors associated with personality. Dark Triad (DT) studies have demonstrated positive associations between DT and deception. However, the skewed distribution of lies may have led to inaccurate conclusions, an issue recently raised. The present study, among (N…
Psychology (14 works) · Social Psychology (12 works) · Deception detection and forensic psychology (11 works) · Deception (8 works) · Lying (7 works) · Computer Science (6 works) · Psychopathy, Forensic Psychiatry, Sexual Offending (6 works) · Lie detection (4 works) · Mathematics (4 works) · Misinformation and Its Impacts (4 works)