Yaru Shang
Biographic Data
| ID | 7724132 |
|---|---|
| NAME | Yaru Shang |
| GIVEN NAMES | Yaru |
| FAMILY NAME | Shang |
| SIGNATURE | SHANG Y |
| AFFILIATIONS | University of Electronic Science and Technology of China |
| ORCID | 0009-0001-3309-2322 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Who should sweeten the deal? Mismatch Appeasement Strategy in live-streaming selling
Utility mismatch not only compromises customers’ satisfactions but may also damage brand reputation, ultimately harming brand profitability. To address this issue, this paper introduces Mismatch Appeasement Strategy (MAS) as a proactive post-purchase intervention and develops Stackelberg game models to examine which party, brands or key opinion leaders (KOLs) should initiate MAS. The results reveal that higher utility loss can benefit both partie…
Wind-power investment under bank financing
This study addresses the issue of power-generation companies using bank financing to invest in wind power. It considers the amount of wind-power investment and the power-generation effort of power companies. The study builds three financing modes—without subsidy, with output subsidy, and with interest rate subsidy—and compares the equilibrium solutions of the different subsidy modes. The findings show that: (1) When the subsidy per unit of wind-p…
A Preliminary Study on Constructing A CognitiveLinguistic Evaluation System Model
Objectives: This study evaluated a cognitive–linguistic evaluation system model that uses computer algorithms to quickly and easily identify patients with linguistic and cognitive impairment. Methods: A language cognition assessment system for rapid screening was developed to determine the factors to be included. Topics, selection rules, and termination principles were adjusted and optimized. To establish the language cognition assessment system,…
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A Preliminary Study on Constructing A CognitiveLinguistic Evaluation System Model
Objectives: This study evaluated a cognitive–linguistic evaluation system model that uses computer algorithms to quickly and easily identify patients with linguistic and cognitive impairment. Methods: A language cognition assessment system for rapid screening was developed to determine the factors to be included. Topics, selection rules, and termination principles were adjusted and optimized. To establish the language cognition assessment system,…
Who should sweeten the deal? Mismatch Appeasement Strategy in live-streaming selling
Utility mismatch not only compromises customers’ satisfactions but may also damage brand reputation, ultimately harming brand profitability. To address this issue, this paper introduces Mismatch Appeasement Strategy (MAS) as a proactive post-purchase intervention and develops Stackelberg game models to examine which party, brands or key opinion leaders (KOLs) should initiate MAS. The results reveal that higher utility loss can benefit both partie…
Wind-power investment under bank financing
This study addresses the issue of power-generation companies using bank financing to invest in wind power. It considers the amount of wind-power investment and the power-generation effort of power companies. The study builds three financing modes—without subsidy, with output subsidy, and with interest rate subsidy—and compares the equilibrium solutions of the different subsidy modes. The findings show that: (1) When the subsidy per unit of wind-p…
Computer Science (2 works) · Appeasement (1 work) · Business (1 work) · Climate Change Policy and Economics (1 work) · Cognition (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer Market Behavior and Pricing (1 work) · Credibility (1 work) · Digital Marketing and Social Media (1 work) · Economics (1 work)