Chi-Horng Liao
Biographic Data
| ID | 7752088 |
|---|---|
| NAME | Chi-Horng Liao |
| GIVEN NAMES | Chi-Horng |
| FAMILY NAME | Liao |
| SIGNATURE | LIAO C |
| AFFILIATIONS | Tzu Chi University |
| ORCID | 0000-0002-1531-4817 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Talking green
This study examines how chatbot interactivity and limitation transparency shape users’ receptiveness to chatbot recommendations in environmental communication. Drawing on the theory of interactive media effects, we conceptualize these two chatbot features as distinct design cues that influence message acceptance through different psychological mechanisms. Across three experimental studies with Taiwanese participants, the findings show that chatbo…
The role of virtual reality in enhancing behavioral empathy
Virtual reality (VR) is increasingly being used to promote altruistic behavior, yet its mechanisms for enhancing altruistic behavior remain underexplored. This study investigates how cognitive absorption in VR enhances behavioral empathy, drawing on cognitive absorption theory and the empathy-altruism model. Three studies were conducted using modified Delphi (m-Delphi), Fuzzy Decision Making and Trial Evaluation Laboratory (F-DEMATEL), structural…
Assessing the Impact of Moral Elevation on Altruistic Behavior in the Context of Media Convergence
This study investigates the impact of prosocial media exposure through virtual reality on altruistic behavior, drawing upon Social Cognitive Theory. It posits that exposure to prosocial content elicits moral elevation, which in turn fosters altruistic behavioral intentions. The study also examines the moderating effects of media synchronicity characteristics, specifically feedback transmission velocity, reprocessability, and rehearsability, in th…
Exploring perceived learning effectiveness in virtual reality health communication through the lens of construal level theory
The results suggest that interrelationships among the factors can enhance the perceived learning effectiveness of health communication from VR. The crucial role of ensuring low psychological distance and high engagement in VR communication is also confirmed, providing crucial implications for VR communication practitioners
Evaluating the Social Marketing Success Criteria in Health Promotion
Health promotion campaigns are used to raise awareness about health issues with the purpose of improving health outcomes and community wellbeing. They are important for increasing community awareness of health behavior changes. In the application of health promotion, social marketing can be used to influence changes in individual behavior. Social marketing encourages the social behavioral change of the target audience. This social behavioral chan…
No prominent works on this page.
Evaluating the Social Marketing Success Criteria in Health Promotion
Health promotion campaigns are used to raise awareness about health issues with the purpose of improving health outcomes and community wellbeing. They are important for increasing community awareness of health behavior changes. In the application of health promotion, social marketing can be used to influence changes in individual behavior. Social marketing encourages the social behavioral change of the target audience. This social behavioral chan…
Exploring perceived learning effectiveness in virtual reality health communication through the lens of construal level theory
The results suggest that interrelationships among the factors can enhance the perceived learning effectiveness of health communication from VR. The crucial role of ensuring low psychological distance and high engagement in VR communication is also confirmed, providing crucial implications for VR communication practitioners
The role of virtual reality in enhancing behavioral empathy
Virtual reality (VR) is increasingly being used to promote altruistic behavior, yet its mechanisms for enhancing altruistic behavior remain underexplored. This study investigates how cognitive absorption in VR enhances behavioral empathy, drawing on cognitive absorption theory and the empathy-altruism model. Three studies were conducted using modified Delphi (m-Delphi), Fuzzy Decision Making and Trial Evaluation Laboratory (F-DEMATEL), structural…
Assessing the Impact of Moral Elevation on Altruistic Behavior in the Context of Media Convergence
This study investigates the impact of prosocial media exposure through virtual reality on altruistic behavior, drawing upon Social Cognitive Theory. It posits that exposure to prosocial content elicits moral elevation, which in turn fosters altruistic behavioral intentions. The study also examines the moderating effects of media synchronicity characteristics, specifically feedback transmission velocity, reprocessability, and rehearsability, in th…
Talking green
This study examines how chatbot interactivity and limitation transparency shape users’ receptiveness to chatbot recommendations in environmental communication. Drawing on the theory of interactive media effects, we conceptualize these two chatbot features as distinct design cues that influence message acceptance through different psychological mechanisms. Across three experimental studies with Taiwanese participants, the findings show that chatbo…
Psychology (3 works) · Behavioral Health and Interventions (2 works) · Human–computer interaction (2 works) · Medicine (2 works) · Nursing (2 works) · Public health (2 works) · Social Psychology (2 works) · Virtual reality (2 works) · AI in Service Interactions (1 work) · Biostatistics (1 work)