Lira Yun
Biographic Data
| ID | 7772589 |
|---|---|
| NAME | Lira Yun |
| GIVEN NAMES | Lira |
| FAMILY NAME | Yun |
| SIGNATURE | YUN L |
| AFFILIATIONS | University of British Columbia |
| ORCID | 0000-0003-4477-8378 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 0 |
An Evaluation of a Commercialized mHealth Intervention to Promote Physical Activity in the Workplace
Background UPnGO with ParticipACTION (UPnGO) was a commercialized 12-month workplace physical activity intervention, aimed at encouraging employees to sit less and move more at work. Its design took advantage of the ubiquitous nature of mobile fitness trackers and aimed to be implemented in any office-based workplace in Canada. The program was available at cost from June 2017 to April 2020. The objectives of this study are to evaluate the program…
Sports sponsorship and the risks of ambush marketing
This study examines the possibility that ambush marketers may run the risk of image corruption if consumers correctly discern the true sponsors from the ambush marketers. Further investigated in this study is whether the risks associated with ambush marketing vary by consumer perceptions of corporate reputation. Two experiments, a 2-by-2 and a 2-by-2-by-2 mixed factorial experiments, were conducted to test two sets of hypotheses. A total of 78 an…
Assessing the social climate of physical (in)activity in Canada
Ecological models suggest that a strategy for increasing physical activity participation within a population is to reconstruct the “social climate”. This can be accomplished through 1) changing norms and beliefs, 2) providing direct support for modifying environments, and 3) implementing policies to encourage physical activity. Nevertheless, surveillance efforts have paid limited attention to empirical assessment of social climate. This study res…
No prominent works on this page.
Assessing the social climate of physical (in)activity in Canada
Ecological models suggest that a strategy for increasing physical activity participation within a population is to reconstruct the “social climate”. This can be accomplished through 1) changing norms and beliefs, 2) providing direct support for modifying environments, and 3) implementing policies to encourage physical activity. Nevertheless, surveillance efforts have paid limited attention to empirical assessment of social climate. This study res…
Sports sponsorship and the risks of ambush marketing
This study examines the possibility that ambush marketers may run the risk of image corruption if consumers correctly discern the true sponsors from the ambush marketers. Further investigated in this study is whether the risks associated with ambush marketing vary by consumer perceptions of corporate reputation. Two experiments, a 2-by-2 and a 2-by-2-by-2 mixed factorial experiments, were conducted to test two sets of hypotheses. A total of 78 an…
An Evaluation of a Commercialized mHealth Intervention to Promote Physical Activity in the Workplace
Background UPnGO with ParticipACTION (UPnGO) was a commercialized 12-month workplace physical activity intervention, aimed at encouraging employees to sit less and move more at work. Its design took advantage of the ubiquitous nature of mobile fitness trackers and aimed to be implemented in any office-based workplace in Canada. The program was available at cost from June 2017 to April 2020. The objectives of this study are to evaluate the program…
Medicine (2 works) · Physical Activity and Health (2 works) · Psychology (2 works) · Public health (2 works) · Activity tracker (1 work) · Advertising (1 work) · Ambush marketing (1 work) · Behavioral Health and Interventions (1 work) · Biostatistics (1 work) · Business (1 work)