Deborah J Mitchell
Biographic Data
| ID | 778202 |
|---|---|
| NAME | Deborah J Mitchell |
| GIVEN NAMES | Deborah J |
| FAMILY NAME | Mitchell |
| SIGNATURE | MITCHELL D J |
| AFFILIATIONS | University of Pennsylvania |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 19 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1989 |
| LATEST PUBLICATION YEAR | 1995 |
| H-INDEX | 2 |
There's Something in the Air: Effects of Congruent or Incongruent Ambient Odor on Consumer Decision Making
Pleasant ambient odors are found to affect consumer decision making depending on whether the scents are congruent or incongruent with the target product class. Two different choice contexts are examined. In experiment 1, in a static-choice context, subjects in conditions in which the odor is congruent with the product class are found to spend more time processing the data, are more holistic in their processing, are more likely to go beyond the in…
Back to the future: Temporal perspective in the explanation of events
Prospective hindsight involves generating an explanation for a future event as if it had already happened; i.e., one goes forward in time, and then looks back. In order to examine how shifts in perspective might influence people's perceptions of events, we investigated two possible factors: temporal perspective (whether an event is set in the future or past) and uncertainty (whether the event's occurrence is certain or uncertain). In the first ex…
There's Something in the Air: Effects of Congruent or Incongruent Ambient Odor on Consumer Decision Making
Pleasant ambient odors are found to affect consumer decision making depending on whether the scents are congruent or incongruent with the target product class. Two different choice contexts are examined. In experiment 1, in a static-choice context, subjects in conditions in which the odor is congruent with the product class are found to spend more time processing the data, are more holistic in their processing, are more likely to go beyond the in…
Back to the future: Temporal perspective in the explanation of events
Prospective hindsight involves generating an explanation for a future event as if it had already happened; i.e., one goes forward in time, and then looks back. In order to examine how shifts in perspective might influence people's perceptions of events, we investigated two possible factors: temporal perspective (whether an event is set in the future or past) and uncertainty (whether the event's occurrence is certain or uncertain). In the first ex…
Back to the future: Temporal perspective in the explanation of events
Prospective hindsight involves generating an explanation for a future event as if it had already happened; i.e., one goes forward in time, and then looks back. In order to examine how shifts in perspective might influence people's perceptions of events, we investigated two possible factors: temporal perspective (whether an event is set in the future or past) and uncertainty (whether the event's occurrence is certain or uncertain). In the first ex…
There's Something in the Air: Effects of Congruent or Incongruent Ambient Odor on Consumer Decision Making
Pleasant ambient odors are found to affect consumer decision making depending on whether the scents are congruent or incongruent with the target product class. Two different choice contexts are examined. In experiment 1, in a static-choice context, subjects in conditions in which the odor is congruent with the product class are found to spend more time processing the data, are more holistic in their processing, are more likely to go beyond the in…
Psychology (2 works) · Advertising (1 works) · Artificial Intelligence (1 works) · Business (1 works) · Cognitive psychology (1 works) · Computer Science (1 works) · Consumer research (1 works) · Cultural Differences and Values (1 works) · Decision-Making and Behavioral Economics (1 works) · Economic and Environmental Valuation (1 works)