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Haixin Mu

Biographic Data

ID778866
NAMEHaixin Mu
GIVEN NAMESHaixin
FAMILY NAMEMu
SIGNATUREMU H
AFFILIATIONSSchool of Journalism and Communication, The Chinese University of Hong Kong, Hong Kong
ORCID0000-0002-8910-7087
VERIFIEDYes
TOTAL WORKS4
TOTAL CITATIONS3
WORKS AS AUTHOR4
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2023
LATEST PUBLICATION YEAR2025
H-INDEX1
  • Authenticity perceived, authenticity performed

    Open Access•Haixin Mu, Hengxing Mu et al.•ARTICLE•Telematics and Informatics•2025

    Inconsistency between self- and other-generated information impacts user engagement. • The effect of SGI-OGI inconsistency on user engagement depends on audience size. • The effect is negative for bloggers with fewer followers. • The effect is positive for microcelebrities due to self-presentation strategies. • Newly attracted audiences could also explain the increase among microcelebrities. Unanticipated other-generated information has posed cha…

  • Screens of Sorrow, Echoes of Spirit

    Open Access•Zizhong Zhang, Haoyu Huang et al.•ARTICLE•Social Media + Society•2025•Cited by: 1•References: 59

    This study investigates how affective fandom publics construct transcultural mourning communities following Kobe Bryant 's death. Drawing on 5 years of data from Reddit and Baidu Tieba, it examines how digital grief evolves across platforms and cultures. The analysis integrates theories of affective publics, fandom, and online mourning to conceptualize these publics as emotionally durable collectives shaped by cultural values and platform rituals…

  • Group-swinging as a strategic approach to curating multiple minority identities online

    Open Access•Zizhong Zhang, Haixin Mu et al.•ARTICLE•New Media & Society•2024•Cited by: 2•References: 45

    Building upon platform-swinging, this study introduces the concept of identity-driven “group-swinging” within a single platform, focusing on how users with multiple minority identities strategically curate corresponding identities through this process. Collecting all created and engaged posts ( n = 31,084) from 102 lesbian gamers in both lesbian gamer and female gamer groups, this research utilizes structural topic modeling to delineate their pro…

  • Playing to Save Sisters

    Zizhong Zhang, Haixin Mu et al.•ARTICLE•Journal of Broadcasting &…•2023

    Gender bias frequently exists in gaming culture, and online communities have formed separatist safe spaces to provide female players with social support. This study is based on text mining of female player communities on two platforms, Reddit and Douban. Text analysis methods containing Structural Topic Model and Linguistic Inquiry and Word Count were employed to explore how social support is presented and how topics and language features – inclu…

  • Group-swinging as a strategic approach to curating multiple minority identities online

    Open Access•Zizhong Zhang, Haixin Mu et al.•ARTICLE•New Media & Society•2024•Cited by: 2•References: 45

    Building upon platform-swinging, this study introduces the concept of identity-driven “group-swinging” within a single platform, focusing on how users with multiple minority identities strategically curate corresponding identities through this process. Collecting all created and engaged posts ( n = 31,084) from 102 lesbian gamers in both lesbian gamer and female gamer groups, this research utilizes structural topic modeling to delineate their pro…

  • Screens of Sorrow, Echoes of Spirit

    Open Access•Zizhong Zhang, Haoyu Huang et al.•ARTICLE•Social Media + Society•2025•Cited by: 1•References: 59

    This study investigates how affective fandom publics construct transcultural mourning communities following Kobe Bryant 's death. Drawing on 5 years of data from Reddit and Baidu Tieba, it examines how digital grief evolves across platforms and cultures. The analysis integrates theories of affective publics, fandom, and online mourning to conceptualize these publics as emotionally durable collectives shaped by cultural values and platform rituals…

  • Playing to Save Sisters

    Zizhong Zhang, Haixin Mu et al.•ARTICLE•Journal of Broadcasting &…•2023

    Gender bias frequently exists in gaming culture, and online communities have formed separatist safe spaces to provide female players with social support. This study is based on text mining of female player communities on two platforms, Reddit and Douban. Text analysis methods containing Structural Topic Model and Linguistic Inquiry and Word Count were employed to explore how social support is presented and how topics and language features – inclu…

  • Group-swinging as a strategic approach to curating multiple minority identities online

    Open Access•Zizhong Zhang, Haixin Mu et al.•ARTICLE•New Media & Society•2024•Cited by: 2•References: 45

    Building upon platform-swinging, this study introduces the concept of identity-driven “group-swinging” within a single platform, focusing on how users with multiple minority identities strategically curate corresponding identities through this process. Collecting all created and engaged posts ( n = 31,084) from 102 lesbian gamers in both lesbian gamer and female gamer groups, this research utilizes structural topic modeling to delineate their pro…

  • Authenticity perceived, authenticity performed

    Open Access•Haixin Mu, Hengxing Mu et al.•ARTICLE•Telematics and Informatics•2025

    Inconsistency between self- and other-generated information impacts user engagement. • The effect of SGI-OGI inconsistency on user engagement depends on audience size. • The effect is negative for bloggers with fewer followers. • The effect is positive for microcelebrities due to self-presentation strategies. • Newly attracted audiences could also explain the increase among microcelebrities. Unanticipated other-generated information has posed cha…

  • Screens of Sorrow, Echoes of Spirit

    Open Access•Zizhong Zhang, Haoyu Huang et al.•ARTICLE•Social Media + Society•2025•Cited by: 1•References: 59

    This study investigates how affective fandom publics construct transcultural mourning communities following Kobe Bryant 's death. Drawing on 5 years of data from Reddit and Baidu Tieba, it examines how digital grief evolves across platforms and cultures. The analysis integrates theories of affective publics, fandom, and online mourning to conceptualize these publics as emotionally durable collectives shaped by cultural values and platform rituals…

Computer Science (3 works) · Psychology (3 works) · Social Psychology (3 works) · Sociology (3 works) · World Wide Web (3 works) · Aesthetics (2 works) · Art (2 works) · Digital Games and Media (2 works) · Gender Studies (2 works) · Gender, Feminism, and Media (2 works)

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