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Zijiao Li

Biographic Data

ID7790733
NAMEZijiao Li
GIVEN NAMESZijiao
FAMILY NAMELi
SIGNATURELI Z
AFFILIATIONSYibin University
VERIFIEDNo
TOTAL WORKS2
TOTAL CITATIONS0
AUTHOR COUNT2
EDITOR COUNT0
FIRST PUBLICATION YEAR2024
LATEST PUBLICATION YEAR2025
H-INDEX0
  • The influence of new farmer live streamer characteristics on purchase intention

    Open Access•Guo Cheng, Tiantian Bao et al.•ARTICLE•Frontiers in Communication•2025

    Introduction Agricultural live streaming has emerged as a vital channel for rural development, yet limited research examines how new farmer live streamers’ characteristics influence consumer behavior. Guided by the Stimulus–Organism–Response (S-O-R) framework and parasocial interaction theory, this study investigates how the characteristics of new farmer live streamers shape consumers’ purchase intention in agricultural e-commerce. Methods Five k…

  • Association between geriatric nutritional risk index and depression prevalence in the elderly population in NHANES

    Open Access•Zijiao Li, Li Zhang et al.•ARTICLE•BMC Public Health•2024

    The GNRI demonstrates efficacy as a reliable indicator for forecasting depression in the elderly population. It exhibits a negative nonlinear correlation with the prevalence of depression among geriatric individuals

No prominent works on this page.

  • Association between geriatric nutritional risk index and depression prevalence in the elderly population in NHANES

    Open Access•Zijiao Li, Li Zhang et al.•ARTICLE•BMC Public Health•2024

    The GNRI demonstrates efficacy as a reliable indicator for forecasting depression in the elderly population. It exhibits a negative nonlinear correlation with the prevalence of depression among geriatric individuals

  • The influence of new farmer live streamer characteristics on purchase intention

    Open Access•Guo Cheng, Tiantian Bao et al.•ARTICLE•Frontiers in Communication•2025

    Introduction Agricultural live streaming has emerged as a vital channel for rural development, yet limited research examines how new farmer live streamers’ characteristics influence consumer behavior. Guided by the Stimulus–Organism–Response (S-O-R) framework and parasocial interaction theory, this study investigates how the characteristics of new farmer live streamers shape consumers’ purchase intention in agricultural e-commerce. Methods Five k…

Agriculture (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Cultural values (1 work) · Demography (1 work) · Demography (1 work) · Depression (economics (1 work) · Depressive symptoms (1 work) · Diabetes mellitus (1 work) · Digital Marketing and Social Media (1 work) · Environmental health (1 work)

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