Zulhamri Abdullah
Biographic Data
| ID | 7803781 |
|---|---|
| NAME | Zulhamri Abdullah |
| GIVEN NAMES | Zulhamri |
| FAMILY NAME | Abdullah |
| SIGNATURE | ABDULLAH Z |
| AFFILIATIONS | Universiti Putra Malaysia |
| ORCID | 0000-0001-6527-422X |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 9 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
From Trust to Action
As environmentally friendly products become increasingly visible worldwide, consumer adoption in developing markets remains uneven, particularly on social media. This study examines the psychological and informational factors that influence Chinese social media users’ intentions to purchase green products. Building on the Theory of Planned Behavior (TPB), a research model incorporating influencer credibility and perceived green risk was empirical…
Virtual influencer attributes and purchase intention
Virtual influencers have become an increasingly salient phenomenon in digital environments, yet understanding of how their attributes shape consumer purchase intention remains conceptually fragmented. Addressing this gap, this study systematically synthesizes quantitative empirical research to clarify key attribute dimensions, theoretical foundations, and methodological patterns. Following PRISMA guidelines, peer-reviewed journal articles were id…
Building destination brands through trust
In the increasingly competitive digital communication landscape, destination brands face growing pressure to cultivate trust and brand equity through credible, value-driven messaging. However, the psychological mechanisms through which digital integrated marketing communication (IMC) strategies influence consumer trust, brand perception, and behavioral intentions remain underexplored. Grounded in commitment–trust theory, this study empirically ex…
Corporate Social Responsibility and Customer Satisfaction in Malaysian Hotels
Grounded in stakeholder theory, this research explores how various aspects of corporate social responsibility (CSR)—namely economic, ethical, legal, and philanthropic—relate to customer satisfaction within Malaysia's hotel sector.Specifically, it examines the mediating roles of brand image and corporate reputation in shaping customer perceptions and responses to CSR initiatives. A quantitative research approach was employed, utilizing data from 4…
Bibliometric analysis of Integrated Marketing Communications (2015–2024)
Integrated Marketing Communication (IMC) research has expanded rapidly, but its intellectual structure remains fragmented, limiting theoretical consolidation and practical advancements, especially in this digital era. This study conducts a bibliometric analysis of IMC literature from 2015 to 2024 using Scopus data, employing co-occurrence analysis, citation mapping, and network visualization. The findings reveal dominant research themes, includin…
The Mediating Effect of Brand Trust on Yhe Relationship between Corporate Social Responsibility and Hotel Customer Satisfaction
This study explores the impact mechanism of corporate social responsibility (CSR) on hotel customer satisfaction, paying particular attention to the mediating role of brand trust in this process. Based on stakeholder theory and signaling theory, we propose that corporate social responsibility not only directly affects customer satisfaction, but also indirectly affects satisfaction by enhancing customer trust in the hotel brand. We surveyed 732 gu…
Antecedents of internal reputation and its consequences on organizational outcomes
Contrariwise obesity through organic food consumption in Malaysia
The data was analyzed using PLS (SEM) approach, the outcomes of hypotheses revealed interesting information that health consciousness not significantly predicts the purchase intention of healthy food. All antecedents were significant contributors to the prediction of foods' purchase intentions in this study. However, the findings indicated that no positive relationship exists between brand image identifications and brand credibility identificatio…
Framing of Health Communication in Islamic Religious Education in New Media
Health communication is needed by the Indonesian people. Islamic education greatly facilitates all forms of health for humanity. This study uses a new media object that is the national media Twitter which contains health information in 2019. The research problem formulation is how to frame health communication in Islamic religious education in new media? The purpose of this study was to determine the health communication framing in Islamic religi…
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Framing of Health Communication in Islamic Religious Education in New Media
Health communication is needed by the Indonesian people. Islamic education greatly facilitates all forms of health for humanity. This study uses a new media object that is the national media Twitter which contains health information in 2019. The research problem formulation is how to frame health communication in Islamic religious education in new media? The purpose of this study was to determine the health communication framing in Islamic religi…
Contrariwise obesity through organic food consumption in Malaysia
The data was analyzed using PLS (SEM) approach, the outcomes of hypotheses revealed interesting information that health consciousness not significantly predicts the purchase intention of healthy food. All antecedents were significant contributors to the prediction of foods' purchase intentions in this study. However, the findings indicated that no positive relationship exists between brand image identifications and brand credibility identificatio…
The Mediating Effect of Brand Trust on Yhe Relationship between Corporate Social Responsibility and Hotel Customer Satisfaction
This study explores the impact mechanism of corporate social responsibility (CSR) on hotel customer satisfaction, paying particular attention to the mediating role of brand trust in this process. Based on stakeholder theory and signaling theory, we propose that corporate social responsibility not only directly affects customer satisfaction, but also indirectly affects satisfaction by enhancing customer trust in the hotel brand. We surveyed 732 gu…
Antecedents of internal reputation and its consequences on organizational outcomes
Corporate Social Responsibility and Customer Satisfaction in Malaysian Hotels
Grounded in stakeholder theory, this research explores how various aspects of corporate social responsibility (CSR)—namely economic, ethical, legal, and philanthropic—relate to customer satisfaction within Malaysia's hotel sector.Specifically, it examines the mediating roles of brand image and corporate reputation in shaping customer perceptions and responses to CSR initiatives. A quantitative research approach was employed, utilizing data from 4…
Bibliometric analysis of Integrated Marketing Communications (2015–2024)
Integrated Marketing Communication (IMC) research has expanded rapidly, but its intellectual structure remains fragmented, limiting theoretical consolidation and practical advancements, especially in this digital era. This study conducts a bibliometric analysis of IMC literature from 2015 to 2024 using Scopus data, employing co-occurrence analysis, citation mapping, and network visualization. The findings reveal dominant research themes, includin…
From Trust to Action
As environmentally friendly products become increasingly visible worldwide, consumer adoption in developing markets remains uneven, particularly on social media. This study examines the psychological and informational factors that influence Chinese social media users’ intentions to purchase green products. Building on the Theory of Planned Behavior (TPB), a research model incorporating influencer credibility and perceived green risk was empirical…
Virtual influencer attributes and purchase intention
Virtual influencers have become an increasingly salient phenomenon in digital environments, yet understanding of how their attributes shape consumer purchase intention remains conceptually fragmented. Addressing this gap, this study systematically synthesizes quantitative empirical research to clarify key attribute dimensions, theoretical foundations, and methodological patterns. Following PRISMA guidelines, peer-reviewed journal articles were id…
Building destination brands through trust
In the increasingly competitive digital communication landscape, destination brands face growing pressure to cultivate trust and brand equity through credible, value-driven messaging. However, the psychological mechanisms through which digital integrated marketing communication (IMC) strategies influence consumer trust, brand perception, and behavioral intentions remain underexplored. Grounded in commitment–trust theory, this study empirically ex…
Digital Marketing and Social Media (4 works) · Environmental Sustainability in Business (3 works) · Public relations (3 works) · Social media (3 works) · Sociology (3 works) · Advertising (2 works) · Brand awareness (2 works) · Business (2 works) · Corporate social responsibility (2 works) · Customer satisfaction (2 works)