F Robert Dwyer
Biographic Data
| ID | 784083 |
|---|---|
| NAME | F Robert Dwyer |
| GIVEN NAMES | F Robert |
| FAMILY NAME | Dwyer |
| SIGNATURE | DWYER F R |
| AFFILIATIONS | University of Cincinnati |
| VERIFIED | No |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 4 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1980 |
| LATEST PUBLICATION YEAR | 1992 |
| H-INDEX | 1 |
The Political Economy of Distribution Systems
The political economy paradigm is a unifying framework that has fostered a richer understanding of distribution systems. This essay outlines theoretical developments and empirical trends within the internal polity and economy of marketing channels. Directions for research are outlined.
Developing Buyer-Seller Relationships
Marketing theory and practice have focused persistently on exchange between buyers and sellers. Unfortunately, most of the research and too many of the marketing strategies treat buyer-seller exchanges as discrete events, not as ongoing relationships. The authors describe a framework for developing buyer-seller relationships that affords a vantage point for formulating marketing strategy and for stimulating new research directions.
Are Two Better Than One? Bargaining Behavior and Outcomes in an Asymmetrical Power Relationship
Many consumer transactions are characterized by bargaining between parties holding unequal power positions. The group polarization hypothesis suggests that the effects of group size will differ for high- and low-power bargainers. Accordingly, power position and size of bargaining unit (one, two) were manipulated in a threat-vulnerable 2 × 2 game. Factor effects on economic performance, communication style, and post-bargaining attitudes were exami…
Patient Package Inserts
The distribution of written, patient-oriented information with most prescription drugs is a likely reality of the 1980s. This article briefly reviews the events leading up to today's patient package insert (PPI) momentum. More importantly, the article summarizes and clarifies the diversity of PPI goals, the difficulties of formulating and obtaining success measures on those goals, and, to a lesser extent, the differing priorities placed on the cr…
Are Two Better Than One? Bargaining Behavior and Outcomes in an Asymmetrical Power Relationship
Many consumer transactions are characterized by bargaining between parties holding unequal power positions. The group polarization hypothesis suggests that the effects of group size will differ for high- and low-power bargainers. Accordingly, power position and size of bargaining unit (one, two) were manipulated in a threat-vulnerable 2 × 2 game. Factor effects on economic performance, communication style, and post-bargaining attitudes were exami…
Patient Package Inserts
The distribution of written, patient-oriented information with most prescription drugs is a likely reality of the 1980s. This article briefly reviews the events leading up to today's patient package insert (PPI) momentum. More importantly, the article summarizes and clarifies the diversity of PPI goals, the difficulties of formulating and obtaining success measures on those goals, and, to a lesser extent, the differing priorities placed on the cr…
Are Two Better Than One? Bargaining Behavior and Outcomes in an Asymmetrical Power Relationship
Many consumer transactions are characterized by bargaining between parties holding unequal power positions. The group polarization hypothesis suggests that the effects of group size will differ for high- and low-power bargainers. Accordingly, power position and size of bargaining unit (one, two) were manipulated in a threat-vulnerable 2 × 2 game. Factor effects on economic performance, communication style, and post-bargaining attitudes were exami…
Developing Buyer-Seller Relationships
Marketing theory and practice have focused persistently on exchange between buyers and sellers. Unfortunately, most of the research and too many of the marketing strategies treat buyer-seller exchanges as discrete events, not as ongoing relationships. The authors describe a framework for developing buyer-seller relationships that affords a vantage point for formulating marketing strategy and for stimulating new research directions.
The Political Economy of Distribution Systems
The political economy paradigm is a unifying framework that has fostered a richer understanding of distribution systems. This essay outlines theoretical developments and empirical trends within the internal polity and economy of marketing channels. Directions for research are outlined.
Business (2 works) · Economics (2 works) · Marketing (2 works) · Bargaining power (1 work) · Biomedical Ethics and Regulation (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Customer Service Quality and Loyalty (1 work) · Distribution (mathematics) (1 work) · Economic system (1 work) · Economy (1 work)