Ya-Ping Chang
Biographic Data
| ID | 785777 |
|---|---|
| NAME | Ya-Ping Chang |
| GIVEN NAMES | Ya-Ping |
| FAMILY NAME | Chang |
| SIGNATURE | CHANG Y |
| AFFILIATIONS | Ming Chuan University |
| ORCID | 0000-0002-6028-2527 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 7 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Cultivating holistic tourism talent: Expanding the five ways of life framework
This study investigates how the Five Ways of Life (FWL) framework can be integrated into tourism talent development and proposes an expanded Seven Ways of Life (SWL) model by adding technological literacy and sustainability education. While prior research has addressed tourism education and skills broadly, limited attention has been given to applying FWL as a structured paradigm for holistic talent cultivation. To address this gap, a phenomenogra…
Using the Elaboration Likelihood Model to Identify the Optimum Facebook Video Marketing Strategy for Travel Agencies
This paper examines the impact of travel agencies’ video marketing campaigns on their marketing efficiency and effectiveness on Facebook (FB), with a focus on analyzing the characteristics of these campaigns. The study evaluated 135 FB video marketing campaigns (FVMCs) from three distinct types of travel agencies, utilizing Data Envelopment Analysis (DEA) to assess two inputs and three outputs, based on prior research and expert insights. The 135…
Exploring motivation via three-stage travel experience: How to capture the hearts of Taiwanese family-oriented cruise tourists
The cruise market has significant potential for family travel as birth rates continue to decline. To explore the reasons behind family cruise travel, passenger needs, and the three stages of cruise travel experience (anticipation, participation, and recall), this study employs qualitative research and in-depth survey methods. The study’s findings indicate that motivations for joining family cruise travel include "new experiences," "desire for cru…
The Iranian form of psychometric properties of the Multidimensional Psychological Flexibility Inventory
The Multidimensional Psychological Flexibility Inventory (MPFI) is a new 60-item self-report scale developed to assess the specific components of psychological flexibility and inflexibility proposed in the Hexaflex model of Acceptance and Commitment Therapy (ACT). The present study sought to examine the psychometric properties of the Persian version of the MPFI-60 in a community sample of 307 Iranian adults. The original study supported a 12-fact…
Validating a multidimensional perspective of brand equity on motivation, expectation, and behavioural intention: A practical examination of culinary tourism
This study presents a brand equity theory of culinary tourism by integrating behavioural theory with the mediation-moderation model. The culinary tourism brand-equity model underscores the value of tourists’ expectations as a means to enhance the effects of travel motivation on behavioural intention. This study empirically tests this theory using a sample of 513 foreign tourists and provides evidence that travel motivation mediates the relationsh…
The Influence Mechanism of Third-Party Product Reviews (TPRs) on Impulse Buying Intention Within the Internet Environment: By Product Category and Commentators Rank for Regulation Variables
The Influence of Service Quality on Gamer Loyalty in Massively Multiplayer Online Role-Playing Games
In this study we investigated how different dimensions of service quality might influence the loyalty of customers in the context of online games. By studying the gamers of massively multiplayer online role-playing games (MMORPGs), we tested our hypotheses using structural equation modeling techniques. We found that the service quality dimensions of privacy, effectiveness, and entertainment indirectly influence the loyalty of gamers through satis…
Validating a multidimensional perspective of brand equity on motivation, expectation, and behavioural intention: A practical examination of culinary tourism
This study presents a brand equity theory of culinary tourism by integrating behavioural theory with the mediation-moderation model. The culinary tourism brand-equity model underscores the value of tourists’ expectations as a means to enhance the effects of travel motivation on behavioural intention. This study empirically tests this theory using a sample of 513 foreign tourists and provides evidence that travel motivation mediates the relationsh…
The Influence of Service Quality on Gamer Loyalty in Massively Multiplayer Online Role-Playing Games
In this study we investigated how different dimensions of service quality might influence the loyalty of customers in the context of online games. By studying the gamers of massively multiplayer online role-playing games (MMORPGs), we tested our hypotheses using structural equation modeling techniques. We found that the service quality dimensions of privacy, effectiveness, and entertainment indirectly influence the loyalty of gamers through satis…
The Influence Mechanism of Third-Party Product Reviews (TPRs) on Impulse Buying Intention Within the Internet Environment: By Product Category and Commentators Rank for Regulation Variables
Validating a multidimensional perspective of brand equity on motivation, expectation, and behavioural intention: A practical examination of culinary tourism
This study presents a brand equity theory of culinary tourism by integrating behavioural theory with the mediation-moderation model. The culinary tourism brand-equity model underscores the value of tourists’ expectations as a means to enhance the effects of travel motivation on behavioural intention. This study empirically tests this theory using a sample of 513 foreign tourists and provides evidence that travel motivation mediates the relationsh…
The Iranian form of psychometric properties of the Multidimensional Psychological Flexibility Inventory
The Multidimensional Psychological Flexibility Inventory (MPFI) is a new 60-item self-report scale developed to assess the specific components of psychological flexibility and inflexibility proposed in the Hexaflex model of Acceptance and Commitment Therapy (ACT). The present study sought to examine the psychometric properties of the Persian version of the MPFI-60 in a community sample of 307 Iranian adults. The original study supported a 12-fact…
Exploring motivation via three-stage travel experience: How to capture the hearts of Taiwanese family-oriented cruise tourists
The cruise market has significant potential for family travel as birth rates continue to decline. To explore the reasons behind family cruise travel, passenger needs, and the three stages of cruise travel experience (anticipation, participation, and recall), this study employs qualitative research and in-depth survey methods. The study’s findings indicate that motivations for joining family cruise travel include "new experiences," "desire for cru…
Using the Elaboration Likelihood Model to Identify the Optimum Facebook Video Marketing Strategy for Travel Agencies
This paper examines the impact of travel agencies’ video marketing campaigns on their marketing efficiency and effectiveness on Facebook (FB), with a focus on analyzing the characteristics of these campaigns. The study evaluated 135 FB video marketing campaigns (FVMCs) from three distinct types of travel agencies, utilizing Data Envelopment Analysis (DEA) to assess two inputs and three outputs, based on prior research and expert insights. The 135…
Cultivating holistic tourism talent: Expanding the five ways of life framework
This study investigates how the Five Ways of Life (FWL) framework can be integrated into tourism talent development and proposes an expanded Seven Ways of Life (SWL) model by adding technological literacy and sustainability education. While prior research has addressed tourism education and skills broadly, limited attention has been given to applying FWL as a structured paradigm for holistic talent cultivation. To address this gap, a phenomenogra…
Psychology (5 works) · Advertising (4 works) · Business (4 works) · Diverse Aspects of Tourism Research (3 works) · Marketing (3 works) · Tourism (3 works) · Computer Science (2 works) · Digital Marketing and Social Media (2 works) · Entertainment (2 works) · Mathematics (2 works)