D Scott Clemons
Biographic Data
| ID | 786098 |
|---|---|
| NAME | D Scott Clemons |
| GIVEN NAMES | D Scott |
| FAMILY NAME | Clemons |
| SIGNATURE | CLEMONS D S |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 14 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1990 |
| LATEST PUBLICATION YEAR | 1994 |
| H-INDEX | 2 |
Comparing Consumers' Recall of Prepurchase and Postpurchase Product Evaluation Experiences
This study explores the phenomenon of postpurchase product evaluations primarily by comparing consumers' recalled postpurchase evaluation experiences with their recalled prepurchase evaluation experiences. Personal interviews and retrospective verbalizations were employed so that respondents could describe the phenomena in their own experiences and words. A secondary comparison was also made between consumers' postpurchase evaluation experiences …
Predicting the Effectiveness of Different Strategies of Advertising Variation: A Test of the Repetition-Variation Hypotheses
Two strategies for varying the content of ads over repeated presentations are distinguished, and the effectiveness of these strategies are examined at two different levels of consumer motivation to process the ads. Consistent with the hypotheses, experiment 1 found that a cosmetic variation strategy (variation in nonsubstantive features of an ad across multiple presentations) had greater impact on attitudes when motivation to process the ad was l…
Predicting the Effectiveness of Different Strategies of Advertising Variation: A Test of the Repetition-Variation Hypotheses
Two strategies for varying the content of ads over repeated presentations are distinguished, and the effectiveness of these strategies are examined at two different levels of consumer motivation to process the ads. Consistent with the hypotheses, experiment 1 found that a cosmetic variation strategy (variation in nonsubstantive features of an ad across multiple presentations) had greater impact on attitudes when motivation to process the ad was l…
Comparing Consumers' Recall of Prepurchase and Postpurchase Product Evaluation Experiences
This study explores the phenomenon of postpurchase product evaluations primarily by comparing consumers' recalled postpurchase evaluation experiences with their recalled prepurchase evaluation experiences. Personal interviews and retrospective verbalizations were employed so that respondents could describe the phenomena in their own experiences and words. A secondary comparison was also made between consumers' postpurchase evaluation experiences …
Predicting the Effectiveness of Different Strategies of Advertising Variation: A Test of the Repetition-Variation Hypotheses
Two strategies for varying the content of ads over repeated presentations are distinguished, and the effectiveness of these strategies are examined at two different levels of consumer motivation to process the ads. Consistent with the hypotheses, experiment 1 found that a cosmetic variation strategy (variation in nonsubstantive features of an ad across multiple presentations) had greater impact on attitudes when motivation to process the ad was l…
Comparing Consumers' Recall of Prepurchase and Postpurchase Product Evaluation Experiences
This study explores the phenomenon of postpurchase product evaluations primarily by comparing consumers' recalled postpurchase evaluation experiences with their recalled prepurchase evaluation experiences. Personal interviews and retrospective verbalizations were employed so that respondents could describe the phenomena in their own experiences and words. A secondary comparison was also made between consumers' postpurchase evaluation experiences …
Cognitive psychology (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Mathematics (2 works) · Product (mathematics) (2 works) · Psychology (2 works) · Advertising (1 works) · Business (1 works) · Computer Science (1 works) · Consumer Market Behavior and Pricing (1 works) · Customer Service Quality and Loyalty (1 works)