Sher Akbar
Biographic Data
| ID | 7863199 |
|---|---|
| NAME | Sher Akbar |
| GIVEN NAMES | Sher |
| FAMILY NAME | Akbar |
| SIGNATURE | AKBAR S |
| AFFILIATIONS | COMSATS University Islamabad |
| VERIFIED | No |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 0 |
Perception about Body Image Media Advertisements among Female Students in Twin Cities, Pakistan
This study is about positive body image campaigns broadcasted on Pakistani television which have attained much attention for creating awareness about women’s body shaming. Media conveys and promotes socio-cultural values and societal stereotypes pertaining to body shape and size that create the perception of the ideal man and woman among individuals. Therefore, body image has become an important issue for one's self-esteem, and mental and physica…
Reducing Healthcare Employees’ Burnout through Ethical Leadership: The Role of Altruism and Motivation
Globally, employee burnout (EBO) is a black swan in healthcare management. Previous organizational management literature shows that EBO was often misunderstood by assuming it as a personal issue. However, the new definition by the World Health Organization (WHO) clearly indicates that EBO is an occupational phenomenon that places responsibility on organizations to manage it. Although recent evidence suggests ethical leadership (ELP) style may be …
Reducing Employee Turnover Intentions in Tourism and Hospitality Sector: The Mediating Effect of Quality of Work Life and Intrinsic Motivation
Employee turnover causes various organizational disruptions, including economic and social loss and a deficit in organizational knowledge-skill inventory. Considering different forms of organizational disruptions associated with employee turnover, the contemporary literature on organizational sciences has shown serious concern in dealing with the challenge of employee turnover. However, shockingly, the employee turnover rate in the tourism and ho…
Brand Tribe Paradoxes: An Overview with Empirical Evidence from Pakistan
Due to the increased importance of marketing, concepts of marketing are continually evolving in the digital era. Creation of consumer tribe for brand promotion and consumption is one of the widely discussed concepts in marketing. As per literature, a tribe is a heterogeneous group of people presenting common interest and preferences for a brand. The links between consumer tribes are weak. Marketers through a marketing campaign, try to strengthen …
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Brand Tribe Paradoxes: An Overview with Empirical Evidence from Pakistan
Due to the increased importance of marketing, concepts of marketing are continually evolving in the digital era. Creation of consumer tribe for brand promotion and consumption is one of the widely discussed concepts in marketing. As per literature, a tribe is a heterogeneous group of people presenting common interest and preferences for a brand. The links between consumer tribes are weak. Marketers through a marketing campaign, try to strengthen …
Perception about Body Image Media Advertisements among Female Students in Twin Cities, Pakistan
This study is about positive body image campaigns broadcasted on Pakistani television which have attained much attention for creating awareness about women’s body shaming. Media conveys and promotes socio-cultural values and societal stereotypes pertaining to body shape and size that create the perception of the ideal man and woman among individuals. Therefore, body image has become an important issue for one's self-esteem, and mental and physica…
Reducing Healthcare Employees’ Burnout through Ethical Leadership: The Role of Altruism and Motivation
Globally, employee burnout (EBO) is a black swan in healthcare management. Previous organizational management literature shows that EBO was often misunderstood by assuming it as a personal issue. However, the new definition by the World Health Organization (WHO) clearly indicates that EBO is an occupational phenomenon that places responsibility on organizations to manage it. Although recent evidence suggests ethical leadership (ELP) style may be …
Reducing Employee Turnover Intentions in Tourism and Hospitality Sector: The Mediating Effect of Quality of Work Life and Intrinsic Motivation
Employee turnover causes various organizational disruptions, including economic and social loss and a deficit in organizational knowledge-skill inventory. Considering different forms of organizational disruptions associated with employee turnover, the contemporary literature on organizational sciences has shown serious concern in dealing with the challenge of employee turnover. However, shockingly, the employee turnover rate in the tourism and ho…
Business (3 works) · Political science (3 works) · Psychology (3 works) · Social Psychology (3 works) · Advertising (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Job Satisfaction and Organizational Behavior (2 works) · Marketing (2 works) · Social Psychology (2 works) · Structural equation modeling (2 works)