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Weihuan Su

Biographic Data

ID7863932
NAMEWeihuan Su
GIVEN NAMESWeihuan
FAMILY NAMESu
SIGNATURESU W
AFFILIATIONSWuhan University of Technology
ORCID0000-0002-6250-8702
VERIFIEDYes
TOTAL WORKS5
TOTAL CITATIONS0
AUTHOR COUNT5
EDITOR COUNT0
FIRST PUBLICATION YEAR2021
LATEST PUBLICATION YEAR2026
H-INDEX0
  • The public opinion dissemination and evolution of food safety scandals

    Open Access•Weihuan Su, Xiaodong Guo•ARTICLE•Frontiers in Communication•2026

    Background Food safety scandals pose severe threats to public health and social stability, often triggering widespread emotional reactions and disruptive public opinion crises. Understanding the mechanisms driving public opinion evolution in such scenarios is crucial for effective crisis management. Method To investigate these mechanisms, we developed the HK-SNPR model, which incorporates differentiated dissemination propensities. The model was a…

  • Dual-Path Effect of Mortality Salience Induced by Covid-19 on Food Safety Behavior in China

    Open Access•Ying Ma, Xiaodong Guo et al.•ARTICLE•International Journal of…•2022

    During the pandemic, the mortality salience of COVID-19 has affected everyone. The public is extremely sensitive to food safety, especially cold chain food and imported food. This research is based on the terror management theory, protective motivation theory, and self-construal theory. It proposes an integrated dual-path framework to explore the different mechanisms that mortality salience has on food safety behavior. The result of three experim…

  • Factors Affecting Green Purchase Intention

    Open Access•Ziyuan Tian, Xixiang Sun et al.•ARTICLE•International Journal of…•2022

    Environmental protection issues are closely related to moral factors, but little research has explored the factors affecting green purchase intention from the aspect of morality. Based on a perspective of ethical decision making, this study investigates the impacts of perceived quality and perceived price on moral intensity and moral judgment, through the moderation of products' green degree, as well as the impacts of moral intensity and moral ju…

  • The Impact of Environmental Commitment on Green Purchase Behavior in China

    Open Access•Xixiang Sun, Ziyuan Tian et al.•ARTICLE•International Journal of…•2022

    There is no consensus on whether environmental commitment can promote green purchase behavior. Especially in the Chinese context, the validity and internal mechanism of the impact of environmental commitment on green purchase behavior have not been deeply studied. Based on Norm Activation Theory and Theory of Planned Behavior, this study explores the influence mechanism of environmental commitment on consumers' green purchase behavior. Research d…

  • The Impact of Awe Induced by Covid-19 Pandemic on Green Consumption Behavior in China

    Open Access•Xixiang Sun, Weihuan Su et al.•ARTICLE•International Journal of…•2021

    The association between changes in public sentiment induced by COVID-19 and green consumption behavior has not been studied deeply. This study proposes that the awe induced by the COVID-19 pandemic can have both negative and positive aspects, aiming to psychologically reveal why the pandemic is affecting green consumer behavior and explore potential pathways for differentiation. Research data were derived from Wuhan, China, and analyzed using exp…

No prominent works on this page.

  • The Impact of Awe Induced by Covid-19 Pandemic on Green Consumption Behavior in China

    Open Access•Xixiang Sun, Weihuan Su et al.•ARTICLE•International Journal of…•2021

    The association between changes in public sentiment induced by COVID-19 and green consumption behavior has not been studied deeply. This study proposes that the awe induced by the COVID-19 pandemic can have both negative and positive aspects, aiming to psychologically reveal why the pandemic is affecting green consumer behavior and explore potential pathways for differentiation. Research data were derived from Wuhan, China, and analyzed using exp…

  • Dual-Path Effect of Mortality Salience Induced by Covid-19 on Food Safety Behavior in China

    Open Access•Ying Ma, Xiaodong Guo et al.•ARTICLE•International Journal of…•2022

    During the pandemic, the mortality salience of COVID-19 has affected everyone. The public is extremely sensitive to food safety, especially cold chain food and imported food. This research is based on the terror management theory, protective motivation theory, and self-construal theory. It proposes an integrated dual-path framework to explore the different mechanisms that mortality salience has on food safety behavior. The result of three experim…

  • Factors Affecting Green Purchase Intention

    Open Access•Ziyuan Tian, Xixiang Sun et al.•ARTICLE•International Journal of…•2022

    Environmental protection issues are closely related to moral factors, but little research has explored the factors affecting green purchase intention from the aspect of morality. Based on a perspective of ethical decision making, this study investigates the impacts of perceived quality and perceived price on moral intensity and moral judgment, through the moderation of products' green degree, as well as the impacts of moral intensity and moral ju…

  • The Impact of Environmental Commitment on Green Purchase Behavior in China

    Open Access•Xixiang Sun, Ziyuan Tian et al.•ARTICLE•International Journal of…•2022

    There is no consensus on whether environmental commitment can promote green purchase behavior. Especially in the Chinese context, the validity and internal mechanism of the impact of environmental commitment on green purchase behavior have not been deeply studied. Based on Norm Activation Theory and Theory of Planned Behavior, this study explores the influence mechanism of environmental commitment on consumers' green purchase behavior. Research d…

  • The public opinion dissemination and evolution of food safety scandals

    Open Access•Weihuan Su, Xiaodong Guo•ARTICLE•Frontiers in Communication•2026

    Background Food safety scandals pose severe threats to public health and social stability, often triggering widespread emotional reactions and disruptive public opinion crises. Understanding the mechanisms driving public opinion evolution in such scenarios is crucial for effective crisis management. Method To investigate these mechanisms, we developed the HK-SNPR model, which incorporates differentiated dissemination propensities. The model was a…

Psychology (4 works) · Social Psychology (4 works) · Social Psychology (4 works) · China (3 works) · Computer Science (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Economics (2 works) · Environmental Sustainability in Business (2 works) · Medicine (2 works) · Political science (2 works)

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