M Mar Serrano‐Arcos
Biographic Data
| ID | 7866485 |
|---|---|
| NAME | M Mar Serrano‐Arcos |
| GIVEN NAMES | M Mar |
| FAMILY NAME | Serrano‐Arcos |
| SIGNATURE | ARCOS M M S |
| AFFILIATIONS | University of Almería |
| ORCID | 0000-0002-7740-2927 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Understanding anti-consumption and consumer reluctance toward foreign agri-food products
Purpose Globalization has increased the importance of understanding consumer behavior, including anti-consumption tendencies, toward agri-food products, particularly in contexts where a sector or country faces an image crisis. This study aims to identify the key factors influencing consumer reluctance to buy (RTB) foreign agri-food products – a form of anti-consumption – with a specific focus on the role of country of origin in decision-making. B…
Consumer affinity as a key factor to mitigate reluctance to buy foreign products
Research background: Anti-consumption practices, in particular consumers’ reluctance to buy (RTB) foreign products, are increasingly common in today’s globalised and interconnected markets. This phenomenon is accentuated by the impact of negative consumer dispositions (e.g., animosity or ethnocentrism), which contribute to an unfavourable perception of foreign products and, consequently, increase RTB. However, knowledge about possible factors tha…
Firm Growth as a Driver of Sustainable Product Innovation
Facing worldwide environmental and social concerns, manufacturing firms are trying to adopt effective environmentally friendly actions to mitigate their environmental impacts. Although the existent literature has provided many insights about the drivers of sustainable product innovation, little is known about the impact of firm growth. Thus, we intend to contribute to this gap in the literature by examining the impact that firm growth can have on…
No prominent works on this page.
Firm Growth as a Driver of Sustainable Product Innovation
Facing worldwide environmental and social concerns, manufacturing firms are trying to adopt effective environmentally friendly actions to mitigate their environmental impacts. Although the existent literature has provided many insights about the drivers of sustainable product innovation, little is known about the impact of firm growth. Thus, we intend to contribute to this gap in the literature by examining the impact that firm growth can have on…
Consumer affinity as a key factor to mitigate reluctance to buy foreign products
Research background: Anti-consumption practices, in particular consumers’ reluctance to buy (RTB) foreign products, are increasingly common in today’s globalised and interconnected markets. This phenomenon is accentuated by the impact of negative consumer dispositions (e.g., animosity or ethnocentrism), which contribute to an unfavourable perception of foreign products and, consequently, increase RTB. However, knowledge about possible factors tha…
Understanding anti-consumption and consumer reluctance toward foreign agri-food products
Purpose Globalization has increased the importance of understanding consumer behavior, including anti-consumption tendencies, toward agri-food products, particularly in contexts where a sector or country faces an image crisis. This study aims to identify the key factors influencing consumer reluctance to buy (RTB) foreign agri-food products – a form of anti-consumption – with a specific focus on the role of country of origin in decision-making. B…
Business (3 works) · Marketing (3 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Economics (2 works) · Advertising (1 work) · Commerce (1 work) · Conceptual framework (1 work) · Consumer behaviour (1 work) · Consumer ethnocentrism (1 work) · Consumption (sociology) (1 work)