Rebecca W Hamilton
Biographic Data
| ID | 78718 |
|---|---|
| NAME | Rebecca W Hamilton |
| GIVEN NAMES | Rebecca W |
| FAMILY NAME | Hamilton |
| SIGNATURE | HAMILTON R W |
| AFFILIATIONS | University of Maryland, College Park |
| ORCID | 0000-0003-1515-4590 |
| VERIFIED | Yes |
| TOTAL WORKS | 12 |
| TOTAL CITATIONS | 55 |
| AUTHOR COUNT | 11 |
| EDITOR COUNT | 1 |
| FIRST PUBLICATION YEAR | 2003 |
| LATEST PUBLICATION YEAR | 2019 |
| H-INDEX | 4 |
Bidding Frenzy: Speed of Competitor Reaction and Willingness to Pay in Auctions
This research examines how the intensity of the dynamic competitive interaction with other bidders in ascending auctions influences consumers’ willingness to pay (WTP) for auctioned products. It focuses on one important aspect of this interaction: the speed of competitor reaction. The key hypothesis is that having one’s own bids reciprocated by competing bidders more quickly increases one’s WTP in an auction. Evidence from five experiments demons…
A Field Guide for the Review Process: Writing and Responding to Peer Reviews
The peer review process––both writing reviews for academic journals and responding to reviews of one’s own work––is fundamental to building scientific knowledge. In this article, we explain why you should invest time reviewing, how to write a constructive review, and how to respond effectively to reviews of your own work
Why Focusing on the Similarity of Substitutes Leaves a Lot to Be Desired
Consumers frequently choose substitutes for products that are out of stock, unavailable, too unhealthy, or too expensive. A series of studies shows that focusing on differences between the substitute and the unattained alternative reduces the consumer’s desire for the unattained alternative more than focusing on similarities between them. Whether consumers were dieting, listening to songs, or consuming snacks in the lab, focusing on differences r…
Inhibited from Bowling Alone
The present research demonstrates that consumers often feel inhibited from engaging in hedonic activities alone, especially when these activities are observable by others. When considering whether to engage in a hedonic and public activity such as going to a movie alone, individuals anticipate negative inferences from others about their social connectedness that reduce their interest in engaging in the activity. Notably, consumers seem to overest…
Outpacing Others: When Consumers Value Products Based on Relative Usage Frequency
When considering the purchase of a new product, will consumers be more likely to make the purchase if they think about using it every day or if they think about using it every week? From an economic perspective, using a durable product more frequently should increase its perceived value. However, we show that perceived usage frequency relative to other consumers can influence product interest more than absolute usage frequency. In five studies, w…
When Mental Simulation Hinders Behavior: The Effects of Process-Oriented Thinking on Decision Difficulty and Performance
We investigate the effect of process- versus outcome-oriented thinking on consumers’ subjective experiences when choosing among alternatives. In four studies, we show that because process-oriented thinking leads to a dual focus on both means and end benefits, it increases decision difficulty when consumers face substantive trade-offs between desirability and feasibility. This experienced difficulty results in negative consequences for consumers’ …
Is There a Substitute for Direct Experience? Comparing Consumers' Preferences after Direct and Indirect Product Experiences
We show that direct product experiences (e.g., product trials) and indirect product experiences (e.g., reading a product description) result in different levels of mental construal and product preferences. Study 1 demonstrates that increasing experiential contact with a product triggers more concrete mental construal and increases preferences for products that are easy to use relative to those that are more desirable but difficult to use. Studies…
When the means justify the ends: Effects of observability on the procedural fairness and distributive fairness of resource allocations
While there is substantial research examining how recipients react to allocations that vary in procedural fairness (Colquitt, Conlon, Wesson, Porter, & Ng, 2001 ), previous research has not examined how those dividing resources among themselves and others manipulate procedural fairness (Tyler & Smith, 1998 ). In this paper, we introduce a measure that allows us to compare procedural fairness across resource allocations, and we use an experimental…
The Effects of Information Processing Mode on Consumers’ Responses to Comparative Advertising
We demonstrate that matching ad format to a consumer's mode of information processing enhances advertising effectiveness. Relative to noncomparative ads, comparative ads are more effective when consumers use analytical processing. Conversely, noncomparative ads are more effective than comparative ads when consumers use imagery processing. When ad format is compatible with processing mode, information processability is enhanced, making the message…
Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing
As technology advances, it becomes more feasible to load products with a large number of features, each of which individually might be perceived as useful. However, too many features can make a product overwhelming for consumers and difficult to use. Three studies examine how consumers balance their desires for capability and usability when they evaluate products and how these desires shift over time. Because consumers give more weight to capabil…
Achieving Your Goals or Protecting Their Future? The Effects of Self-View on Goals and Choices
We show that encouraging consumers to think about themselves as independent or interdependent, making either promotion or prevention goals salient, has a systematic effect on inferred risk preferences. Interdependent self-view consumers, who are more interested in avoiding losses than in achieving gains, choose less risky alternatives than independent self-view consumers. However, because of asymmetric preferences for status quo alternatives, inf…
Why Do People Suggest What They Do Not Want? Using Context Effects to Influence Others' Choices
Previous research has demonstrated that people's preferences for an alternative can be reliably influenced by the other alternatives with which it is considered. This article examines the role of context effects in interactive decision making. Three studies examine people's intuitive abilities to influence others by leveraging context effects and their reactions when they believe others are manipulating the choice context to influence them. Exper…
Is There a Substitute for Direct Experience? Comparing Consumers' Preferences after Direct and Indirect Product Experiences
We show that direct product experiences (e.g., product trials) and indirect product experiences (e.g., reading a product description) result in different levels of mental construal and product preferences. Study 1 demonstrates that increasing experiential contact with a product triggers more concrete mental construal and increases preferences for products that are easy to use relative to those that are more desirable but difficult to use. Studies…
Achieving Your Goals or Protecting Their Future? The Effects of Self-View on Goals and Choices
We show that encouraging consumers to think about themselves as independent or interdependent, making either promotion or prevention goals salient, has a systematic effect on inferred risk preferences. Interdependent self-view consumers, who are more interested in avoiding losses than in achieving gains, choose less risky alternatives than independent self-view consumers. However, because of asymmetric preferences for status quo alternatives, inf…
The Effects of Information Processing Mode on Consumers’ Responses to Comparative Advertising
We demonstrate that matching ad format to a consumer's mode of information processing enhances advertising effectiveness. Relative to noncomparative ads, comparative ads are more effective when consumers use analytical processing. Conversely, noncomparative ads are more effective than comparative ads when consumers use imagery processing. When ad format is compatible with processing mode, information processability is enhanced, making the message…
When Mental Simulation Hinders Behavior: The Effects of Process-Oriented Thinking on Decision Difficulty and Performance
We investigate the effect of process- versus outcome-oriented thinking on consumers’ subjective experiences when choosing among alternatives. In four studies, we show that because process-oriented thinking leads to a dual focus on both means and end benefits, it increases decision difficulty when consumers face substantive trade-offs between desirability and feasibility. This experienced difficulty results in negative consequences for consumers’ …
Outpacing Others: When Consumers Value Products Based on Relative Usage Frequency
When considering the purchase of a new product, will consumers be more likely to make the purchase if they think about using it every day or if they think about using it every week? From an economic perspective, using a durable product more frequently should increase its perceived value. However, we show that perceived usage frequency relative to other consumers can influence product interest more than absolute usage frequency. In five studies, w…
Why Do People Suggest What They Do Not Want? Using Context Effects to Influence Others' Choices
Previous research has demonstrated that people's preferences for an alternative can be reliably influenced by the other alternatives with which it is considered. This article examines the role of context effects in interactive decision making. Three studies examine people's intuitive abilities to influence others by leveraging context effects and their reactions when they believe others are manipulating the choice context to influence them. Exper…
Bidding Frenzy: Speed of Competitor Reaction and Willingness to Pay in Auctions
This research examines how the intensity of the dynamic competitive interaction with other bidders in ascending auctions influences consumers’ willingness to pay (WTP) for auctioned products. It focuses on one important aspect of this interaction: the speed of competitor reaction. The key hypothesis is that having one’s own bids reciprocated by competing bidders more quickly increases one’s WTP in an auction. Evidence from five experiments demons…
A Field Guide for the Review Process: Writing and Responding to Peer Reviews
The peer review process––both writing reviews for academic journals and responding to reviews of one’s own work––is fundamental to building scientific knowledge. In this article, we explain why you should invest time reviewing, how to write a constructive review, and how to respond effectively to reviews of your own work
Why Focusing on the Similarity of Substitutes Leaves a Lot to Be Desired
Consumers frequently choose substitutes for products that are out of stock, unavailable, too unhealthy, or too expensive. A series of studies shows that focusing on differences between the substitute and the unattained alternative reduces the consumer’s desire for the unattained alternative more than focusing on similarities between them. Whether consumers were dieting, listening to songs, or consuming snacks in the lab, focusing on differences r…
Inhibited from Bowling Alone
The present research demonstrates that consumers often feel inhibited from engaging in hedonic activities alone, especially when these activities are observable by others. When considering whether to engage in a hedonic and public activity such as going to a movie alone, individuals anticipate negative inferences from others about their social connectedness that reduce their interest in engaging in the activity. Notably, consumers seem to overest…
When the means justify the ends: Effects of observability on the procedural fairness and distributive fairness of resource allocations
While there is substantial research examining how recipients react to allocations that vary in procedural fairness (Colquitt, Conlon, Wesson, Porter, & Ng, 2001 ), previous research has not examined how those dividing resources among themselves and others manipulate procedural fairness (Tyler & Smith, 1998 ). In this paper, we introduce a measure that allows us to compare procedural fairness across resource allocations, and we use an experimental…
Why Do People Suggest What They Do Not Want? Using Context Effects to Influence Others' Choices
Previous research has demonstrated that people's preferences for an alternative can be reliably influenced by the other alternatives with which it is considered. This article examines the role of context effects in interactive decision making. Three studies examine people's intuitive abilities to influence others by leveraging context effects and their reactions when they believe others are manipulating the choice context to influence them. Exper…
Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing
As technology advances, it becomes more feasible to load products with a large number of features, each of which individually might be perceived as useful. However, too many features can make a product overwhelming for consumers and difficult to use. Three studies examine how consumers balance their desires for capability and usability when they evaluate products and how these desires shift over time. Because consumers give more weight to capabil…
Achieving Your Goals or Protecting Their Future? The Effects of Self-View on Goals and Choices
We show that encouraging consumers to think about themselves as independent or interdependent, making either promotion or prevention goals salient, has a systematic effect on inferred risk preferences. Interdependent self-view consumers, who are more interested in avoiding losses than in achieving gains, choose less risky alternatives than independent self-view consumers. However, because of asymmetric preferences for status quo alternatives, inf…
When the means justify the ends: Effects of observability on the procedural fairness and distributive fairness of resource allocations
While there is substantial research examining how recipients react to allocations that vary in procedural fairness (Colquitt, Conlon, Wesson, Porter, & Ng, 2001 ), previous research has not examined how those dividing resources among themselves and others manipulate procedural fairness (Tyler & Smith, 1998 ). In this paper, we introduce a measure that allows us to compare procedural fairness across resource allocations, and we use an experimental…
The Effects of Information Processing Mode on Consumers’ Responses to Comparative Advertising
We demonstrate that matching ad format to a consumer's mode of information processing enhances advertising effectiveness. Relative to noncomparative ads, comparative ads are more effective when consumers use analytical processing. Conversely, noncomparative ads are more effective than comparative ads when consumers use imagery processing. When ad format is compatible with processing mode, information processability is enhanced, making the message…
Is There a Substitute for Direct Experience? Comparing Consumers' Preferences after Direct and Indirect Product Experiences
We show that direct product experiences (e.g., product trials) and indirect product experiences (e.g., reading a product description) result in different levels of mental construal and product preferences. Study 1 demonstrates that increasing experiential contact with a product triggers more concrete mental construal and increases preferences for products that are easy to use relative to those that are more desirable but difficult to use. Studies…
When Mental Simulation Hinders Behavior: The Effects of Process-Oriented Thinking on Decision Difficulty and Performance
We investigate the effect of process- versus outcome-oriented thinking on consumers’ subjective experiences when choosing among alternatives. In four studies, we show that because process-oriented thinking leads to a dual focus on both means and end benefits, it increases decision difficulty when consumers face substantive trade-offs between desirability and feasibility. This experienced difficulty results in negative consequences for consumers’ …
Outpacing Others: When Consumers Value Products Based on Relative Usage Frequency
When considering the purchase of a new product, will consumers be more likely to make the purchase if they think about using it every day or if they think about using it every week? From an economic perspective, using a durable product more frequently should increase its perceived value. However, we show that perceived usage frequency relative to other consumers can influence product interest more than absolute usage frequency. In five studies, w…
Inhibited from Bowling Alone
The present research demonstrates that consumers often feel inhibited from engaging in hedonic activities alone, especially when these activities are observable by others. When considering whether to engage in a hedonic and public activity such as going to a movie alone, individuals anticipate negative inferences from others about their social connectedness that reduce their interest in engaging in the activity. Notably, consumers seem to overest…
A Field Guide for the Review Process: Writing and Responding to Peer Reviews
The peer review process––both writing reviews for academic journals and responding to reviews of one’s own work––is fundamental to building scientific knowledge. In this article, we explain why you should invest time reviewing, how to write a constructive review, and how to respond effectively to reviews of your own work
Why Focusing on the Similarity of Substitutes Leaves a Lot to Be Desired
Consumers frequently choose substitutes for products that are out of stock, unavailable, too unhealthy, or too expensive. A series of studies shows that focusing on differences between the substitute and the unattained alternative reduces the consumer’s desire for the unattained alternative more than focusing on similarities between them. Whether consumers were dieting, listening to songs, or consuming snacks in the lab, focusing on differences r…
Bidding Frenzy: Speed of Competitor Reaction and Willingness to Pay in Auctions
This research examines how the intensity of the dynamic competitive interaction with other bidders in ascending auctions influences consumers’ willingness to pay (WTP) for auctioned products. It focuses on one important aspect of this interaction: the speed of competitor reaction. The key hypothesis is that having one’s own bids reciprocated by competing bidders more quickly increases one’s WTP in an auction. Evidence from five experiments demons…
Psychology (10 works) · Behavioral Health and Interventions (7 works) · Business (7 works) · Computer Science (7 works) · Consumer Behavior in Brand Consumption and Identification (7 works) · Marketing (6 works) · Economics (5 works) · Advertising (4 works) · Marketing (4 works) · Mathematics (4 works)