Meiling Hong
Biographic Data
| ID | 7874674 |
|---|---|
| NAME | Meiling Hong |
| GIVEN NAMES | Meiling |
| FAMILY NAME | Hong |
| SIGNATURE | HONG M |
| AFFILIATIONS | Fujian Agriculture and Forestry University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 0 |
The Negative Effects of Physical Activity Calorie Equivalent Labels on Consumers’ Food Brand Evaluation
(1) Background: To prevent excessive caloric intake, a food labeling strategy is widely adopted by governments. Physical activity calorie equivalent (PACE) labels prove to be effective in reducing calorie intake. However, previous literature has mainly discussed the effect of PACE labels on consumers' purchase intention for high-calorie foods but has not analyzed whether consumers evaluate food brands negatively after inhibiting the consumers' pu…
No prominent works on this page.
The Negative Effects of Physical Activity Calorie Equivalent Labels on Consumers’ Food Brand Evaluation
(1) Background: To prevent excessive caloric intake, a food labeling strategy is widely adopted by governments. Physical activity calorie equivalent (PACE) labels prove to be effective in reducing calorie intake. However, previous literature has mainly discussed the effect of PACE labels on consumers' purchase intention for high-calorie foods but has not analyzed whether consumers evaluate food brands negatively after inhibiting the consumers' pu…
Advertising (1 work) · Behavioral Health and Interventions (1 work) · Business (1 work) · Calorie (1 work) · Consumer Attitudes and Food Labeling (1 work) · Consumption (sociology (1 work) · Food Science (1 work) · Marketing (1 work) · Medicine (1 work) · Moderation (1 work)