Mohamed A S Elsayed
Biographic Data
| ID | 7889808 |
|---|---|
| NAME | Mohamed A S Elsayed |
| GIVEN NAMES | Mohamed A S |
| FAMILY NAME | Elsayed |
| SIGNATURE | ELSAYED M A S |
| AFFILIATIONS | Helwan University |
| ORCID | 0000-0001-7828-5446 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Understanding the Influence of Food Value on Fast-Food Customer Behavior
This study proposes investigating the effect of food value on food bloggers' reviews (i.e., the direct effect) and the customers' purchase intentions (i.e., the direct and indirect effects) of fast-food restaurants. In addition, this study examines the moderating role of content credibility on food blogger reviews and customers' purchase intention relationships. The quantitative method is used in this study to gather data from fast-food restauran…
Service Value and Repurchase Intention in the Egyptian Fast-Food Restaurants
Service value is a crucial dominant indicator in customer decision-making. However, there is a lack of hospitality literature that investigates the multi-dimensional service value in emerging markets. Thus, this study aims to create a multi-dimensional scale for service value and to analyze how different service value dimensions affect customers repurchase intentions at fast-food restaurants. We make a conceptual framework with eight constructs, …
No prominent works on this page.
Service Value and Repurchase Intention in the Egyptian Fast-Food Restaurants
Service value is a crucial dominant indicator in customer decision-making. However, there is a lack of hospitality literature that investigates the multi-dimensional service value in emerging markets. Thus, this study aims to create a multi-dimensional scale for service value and to analyze how different service value dimensions affect customers repurchase intentions at fast-food restaurants. We make a conceptual framework with eight constructs, …
Understanding the Influence of Food Value on Fast-Food Customer Behavior
This study proposes investigating the effect of food value on food bloggers' reviews (i.e., the direct effect) and the customers' purchase intentions (i.e., the direct and indirect effects) of fast-food restaurants. In addition, this study examines the moderating role of content credibility on food blogger reviews and customers' purchase intention relationships. The quantitative method is used in this study to gather data from fast-food restauran…
Advertising (2 works) · Business (2 works) · Halal products and consumer behavior (2 works) · Marketing (2 works) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer behaviour (1 work) · Consumer Retail Behavior Studies (1 work) · Credibility (1 work) · Customer Service Quality and Loyalty (1 work) · Digital Marketing and Social Media (1 work)