Dolores Lucía Sutil Martín
Biographic Data
| ID | 7910635 |
|---|---|
| NAME | Dolores Lucía Sutil Martín |
| GIVEN NAMES | Dolores Lucía Sutil |
| FAMILY NAME | Martín |
| SIGNATURE | MARTÍN D L S |
| AFFILIATIONS | Universidad Rey Juan Carlos |
| ORCID | 0000-0001-6280-183X |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 0 |
Técnicas neurocientíficas aplicadas a estímulos audiovisuales
A través de técnicas de neurociencia aplicadas al análisis de contenidos audiovisuales, se estudian cuatro anuncios de la marca Heineken producidos durante la pandemia de COVID-19. El objetivo principal es detectar qué respuestas cognitivas y emocionales suscitan los distintos estímulos en treinta sujetos y evaluar si la construcción narrativa de los anuncios funciona a la hora de transmitir sus mensajes publicitarios en imágenes y sonidos. Para …
Analysis of Emotion and Recall in Covid-19 Advertisements
In this research, neuroscience techniques are applied to the field of marketing in the analysis of advertisements that include the COVID-19 pandemic in their stories. A study of emotion and memory in these audiovisual productions is carried out as two fundamental factors for the knowledge of consumer habits and decision making. By means of facial recognition biosensor systems (AFFDEX) and various tests, six informative and narrative, emotional an…
No prominent works on this page.
Analysis of Emotion and Recall in Covid-19 Advertisements
In this research, neuroscience techniques are applied to the field of marketing in the analysis of advertisements that include the COVID-19 pandemic in their stories. A study of emotion and memory in these audiovisual productions is carried out as two fundamental factors for the knowledge of consumer habits and decision making. By means of facial recognition biosensor systems (AFFDEX) and various tests, six informative and narrative, emotional an…
Técnicas neurocientíficas aplicadas a estímulos audiovisuales
A través de técnicas de neurociencia aplicadas al análisis de contenidos audiovisuales, se estudian cuatro anuncios de la marca Heineken producidos durante la pandemia de COVID-19. El objetivo principal es detectar qué respuestas cognitivas y emocionales suscitan los distintos estímulos en treinta sujetos y evaluar si la construcción narrativa de los anuncios funciona a la hora de transmitir sus mensajes publicitarios en imágenes y sonidos. Para …
Art (2 works) · Advertising (1 work) · Anxiety, Depression, Psychometrics, Treatment, Cognitive Processes (1 work) · Big Five personality traits (1 work) · Cognition (1 work) · Cognitive psychology (1 work) · Communication and COVID-19 Impact (1 work) · Coronavirus disease 2019 (COVID-19 (1 work) · Emotion and Mood Recognition (1 work) · Extraversion and introversion (1 work)