Ruby Roy Dholakia
Biographic Data
| ID | 792303 |
|---|---|
| NAME | Ruby Roy Dholakia |
| GIVEN NAMES | Ruby Roy |
| FAMILY NAME | Dholakia |
| SIGNATURE | DHOLAKIA R R |
| AFFILIATIONS | University of Rhode Island |
| ORCID | 0000-0001-7569-6725 |
| VERIFIED | Yes |
| TOTAL WORKS | 10 |
| TOTAL CITATIONS | 63 |
| AUTHOR COUNT | 10 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1977 |
| LATEST PUBLICATION YEAR | 2006 |
| H-INDEX | 4 |
Gender and IT in the Household: Evolving Patterns of Internet Use in the United States
Information technology (IT)—computers and related technologies—is the latest technology to enter the household. Like other technologies, gender is a major factor in its adoption and use as well as its perceived usefulness. Unlike prior household technologies, the computer's entry into the household has followed a different pattern. Early statistics revealed a vast gender divide, with men using computers and related technologies much more in the h…
Factors Impacting the Adoption of the Internet among SMEs
Diagnosing the search cost effect: Waiting time and the moderating impact of prior category knowledge
Effect of recent economic experiences on consumer dreams, goals and behavior in the United States
Marketing of Birth Control in LDCs: With Special References to India
The authors outline a marketing approach for family planning programs in developing countries, with references to experiences in India. Following an overview of types of population programs, suggestions for strengthening program efforts are offered, and a framework for marketing birth control is described. "This approach was based on the recognition that acceptance of a small family norm is interwoven with the freedom to make that choice.... This…
From social psychology to political economy: A model of energy use behavior
Are Highly Credible Sources Persuasive: Rejoinder
Journal Article Rejoinder Get access Brian Sternthal, Brian Sternthal Search for other works by this author on: Oxford Academic PubMed Google Scholar Ruby Roy Dholakia Ruby Roy Dholakia Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 5, Issue 1, June 1978, Pages 67–69, https://doi.org/10.1086/208716 Published: 01 June 1978 Article history Received: 01 March 1978 Published: 01 Ju…
The Persuasive Effect of Source Credibility: Tests of Cognitive Response
Two experiments are reported identifying the circumstances in which high credibility either facilitates, inhibits, or has no effect on the communicator's persuasiveness in relation to a less credible source. These data provide support for the cognitive response view of information processing and suggest the importance of message recipient's initial opinion as a determinant of persuasion
The Persuasive Effect of Source Credibility: A Situational Analysis
The interactive effects of source credibility and other variables which affect the communication process are reviewed, and the extent to which these data are ordered by cognitive response and attribution theories is examined. On the basis of this review (1) situations where a credible source facilities, inhibits, and has no systematic persuasive effect are identified; (2) the explanatory power of cognitive response and attribution theory is demon…
Highly Credible Sources: Persuasive Facilitators or Persuasive Liabilities
A low credibility source induced a more positive attitude toward his advocacy than did a highly credible source when message recipients' own behavior served as a cue for determining their attitudes. In contrast, when the behavioral cue was absent, a highly credible source did not have an adverse effect on individuals' attitudes or behavior. These findings are interpreted in terms of self-perception theory and cognitive response analysis
The Persuasive Effect of Source Credibility: A Situational Analysis
The interactive effects of source credibility and other variables which affect the communication process are reviewed, and the extent to which these data are ordered by cognitive response and attribution theories is examined. On the basis of this review (1) situations where a credible source facilities, inhibits, and has no systematic persuasive effect are identified; (2) the explanatory power of cognitive response and attribution theory is demon…
The Persuasive Effect of Source Credibility: Tests of Cognitive Response
Two experiments are reported identifying the circumstances in which high credibility either facilitates, inhibits, or has no effect on the communicator's persuasiveness in relation to a less credible source. These data provide support for the cognitive response view of information processing and suggest the importance of message recipient's initial opinion as a determinant of persuasion
Highly Credible Sources: Persuasive Facilitators or Persuasive Liabilities
A low credibility source induced a more positive attitude toward his advocacy than did a highly credible source when message recipients' own behavior served as a cue for determining their attitudes. In contrast, when the behavioral cue was absent, a highly credible source did not have an adverse effect on individuals' attitudes or behavior. These findings are interpreted in terms of self-perception theory and cognitive response analysis
Gender and IT in the Household: Evolving Patterns of Internet Use in the United States
Information technology (IT)—computers and related technologies—is the latest technology to enter the household. Like other technologies, gender is a major factor in its adoption and use as well as its perceived usefulness. Unlike prior household technologies, the computer's entry into the household has followed a different pattern. Early statistics revealed a vast gender divide, with men using computers and related technologies much more in the h…
Diagnosing the search cost effect: Waiting time and the moderating impact of prior category knowledge
From social psychology to political economy: A model of energy use behavior
Highly Credible Sources: Persuasive Facilitators or Persuasive Liabilities
A low credibility source induced a more positive attitude toward his advocacy than did a highly credible source when message recipients' own behavior served as a cue for determining their attitudes. In contrast, when the behavioral cue was absent, a highly credible source did not have an adverse effect on individuals' attitudes or behavior. These findings are interpreted in terms of self-perception theory and cognitive response analysis
Are Highly Credible Sources Persuasive: Rejoinder
Journal Article Rejoinder Get access Brian Sternthal, Brian Sternthal Search for other works by this author on: Oxford Academic PubMed Google Scholar Ruby Roy Dholakia Ruby Roy Dholakia Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 5, Issue 1, June 1978, Pages 67–69, https://doi.org/10.1086/208716 Published: 01 June 1978 Article history Received: 01 March 1978 Published: 01 Ju…
The Persuasive Effect of Source Credibility: Tests of Cognitive Response
Two experiments are reported identifying the circumstances in which high credibility either facilitates, inhibits, or has no effect on the communicator's persuasiveness in relation to a less credible source. These data provide support for the cognitive response view of information processing and suggest the importance of message recipient's initial opinion as a determinant of persuasion
The Persuasive Effect of Source Credibility: A Situational Analysis
The interactive effects of source credibility and other variables which affect the communication process are reviewed, and the extent to which these data are ordered by cognitive response and attribution theories is examined. On the basis of this review (1) situations where a credible source facilities, inhibits, and has no systematic persuasive effect are identified; (2) the explanatory power of cognitive response and attribution theory is demon…
From social psychology to political economy: A model of energy use behavior
Marketing of Birth Control in LDCs: With Special References to India
The authors outline a marketing approach for family planning programs in developing countries, with references to experiences in India. Following an overview of types of population programs, suggestions for strengthening program efforts are offered, and a framework for marketing birth control is described. "This approach was based on the recognition that acceptance of a small family norm is interwoven with the freedom to make that choice.... This…
Effect of recent economic experiences on consumer dreams, goals and behavior in the United States
Diagnosing the search cost effect: Waiting time and the moderating impact of prior category knowledge
Factors Impacting the Adoption of the Internet among SMEs
Gender and IT in the Household: Evolving Patterns of Internet Use in the United States
Information technology (IT)—computers and related technologies—is the latest technology to enter the household. Like other technologies, gender is a major factor in its adoption and use as well as its perceived usefulness. Unlike prior household technologies, the computer's entry into the household has followed a different pattern. Early statistics revealed a vast gender divide, with men using computers and related technologies much more in the h…
Business (6 works) · Computer Science (6 works) · Psychology (6 works) · Economics (5 works) · Political science (5 works) · Psychology of Social Influence (3 works) · Social Psychology (3 works) · Sociology (3 works) · Advertising (2 works) · Cognition (2 works)