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Ali Shermohamad

Biographic Data

ID794542
NAMEAli Shermohamad
GIVEN NAMESAli
FAMILY NAMEShermohamad
SIGNATURESHERMOHAMAD A
VERIFIEDNo
TOTAL WORKS1
TOTAL CITATIONS2
AUTHOR COUNT1
EDITOR COUNT0
FIRST PUBLICATION YEAR1986
LATEST PUBLICATION YEAR1986
H-INDEX1
  • Is Other-Directedness on the Increase? An Empirical Test of Riesman's Theory of Social Character

    George M Zinkhan, Ali Shermohamad•ARTICLE•Journal of Consumer Research•1986•Cited by: 2

    The historical trend in other-directedness, predicted by Riesman's theory of social character, is examined through a content analysis of 30 years of advertising that appeared in the Ladies' Home Journal and Popular Science magazines. Overall, the results of this trend analysis provide some support for Riesman's theory, especially in the case of a male-oriented publication

  • Is Other-Directedness on the Increase? An Empirical Test of Riesman's Theory of Social Character

    George M Zinkhan, Ali Shermohamad•ARTICLE•Journal of Consumer Research•1986•Cited by: 2

    The historical trend in other-directedness, predicted by Riesman's theory of social character, is examined through a content analysis of 30 years of advertising that appeared in the Ladies' Home Journal and Popular Science magazines. Overall, the results of this trend analysis provide some support for Riesman's theory, especially in the case of a male-oriented publication

  • Is Other-Directedness on the Increase? An Empirical Test of Riesman's Theory of Social Character

    George M Zinkhan, Ali Shermohamad•ARTICLE•Journal of Consumer Research•1986•Cited by: 2

    The historical trend in other-directedness, predicted by Riesman's theory of social character, is examined through a content analysis of 30 years of advertising that appeared in the Ladies' Home Journal and Popular Science magazines. Overall, the results of this trend analysis provide some support for Riesman's theory, especially in the case of a male-oriented publication

Character (mathematics) (1 works) · Gender, Feminism, and Media (1 works) · Mathematics (1 works) · Psychology (1 works) · Social character (1 works) · Social science (1 works) · Sociology (1 works) · Test (biology) (1 works)

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