Manuela Larguinho
Biographic Data
| ID | 7950483 |
|---|---|
| NAME | Manuela Larguinho |
| GIVEN NAMES | Manuela |
| FAMILY NAME | Larguinho |
| SIGNATURE | LARGUINHO M |
| AFFILIATIONS | Instituto Superior de Contabilidade e Administração de Coimbra |
| ORCID | 0000-0003-3872-0807 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Analysing the Influence of Green Marketing Communication in Consumers’ Green Purchase Behaviour
This study aims to explore whether consumers' attention to companies' green marketing communication influences their green purchase behaviour. It also analyses the importance of consumers' characteristics, namely gender, education, and green attitudes, in their attention to companies' green marketing communication. An online survey was carried out on the population residing in Portugal over 18 years of age, allowing us to collect 690 valid respon…
No prominent works on this page.
Analysing the Influence of Green Marketing Communication in Consumers’ Green Purchase Behaviour
This study aims to explore whether consumers' attention to companies' green marketing communication influences their green purchase behaviour. It also analyses the importance of consumers' characteristics, namely gender, education, and green attitudes, in their attention to companies' green marketing communication. An online survey was carried out on the population residing in Portugal over 18 years of age, allowing us to collect 690 valid respon…
Advertising (1 work) · Business (1 work) · Descriptive statistics (1 work) · Environmental Education and Sustainability (1 work) · Environmental Sustainability in Business (1 work) · Green Marketing (1 work) · Marketing (1 work) · Marketing communication (1 work) · Mathematics (1 work) · Population (1 work)