Pamela M Homer
Biographic Data
| ID | 795282 |
|---|---|
| NAME | Pamela M Homer |
| GIVEN NAMES | Pamela M |
| FAMILY NAME | Homer |
| SIGNATURE | HOMER P M |
| AFFILIATIONS | Jones College |
| ORCID | 0000-0002-3596-6011 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 142 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1985 |
| LATEST PUBLICATION YEAR | 1988 |
| H-INDEX | 3 |
(A structural equation test of the value^attitude)ehavior hierarchy
A structural equation test of the value-attitude-behavior hierarchy
Alternative Measurement Approaches to Consumer Values
This article compares and contrasts two methods of measuring consumer values: the List of Values (LOV) and Values and Life Style (VALS). LOV apparently has some advantages: it is in the public domain and it relates more closely to consumer behavior
Physical Attractiveness of the Celebrity Endorser
Three factors were manipulated in an advertisement for disposable razors: celebrity-source physical attractiveness, celebrity-source likability, and participant product involvement. Attitudes and purchase intentions changed due to celebrity-source attractiveness, and the results were interpreted as supporting social adaptation theory
A structural equation test of the value-attitude-behavior hierarchy
Alternative Measurement Approaches to Consumer Values
This article compares and contrasts two methods of measuring consumer values: the List of Values (LOV) and Values and Life Style (VALS). LOV apparently has some advantages: it is in the public domain and it relates more closely to consumer behavior
Physical Attractiveness of the Celebrity Endorser
Three factors were manipulated in an advertisement for disposable razors: celebrity-source physical attractiveness, celebrity-source likability, and participant product involvement. Attitudes and purchase intentions changed due to celebrity-source attractiveness, and the results were interpreted as supporting social adaptation theory
(A structural equation test of the value^attitude)ehavior hierarchy
Physical Attractiveness of the Celebrity Endorser
Three factors were manipulated in an advertisement for disposable razors: celebrity-source physical attractiveness, celebrity-source likability, and participant product involvement. Attitudes and purchase intentions changed due to celebrity-source attractiveness, and the results were interpreted as supporting social adaptation theory
Alternative Measurement Approaches to Consumer Values
This article compares and contrasts two methods of measuring consumer values: the List of Values (LOV) and Values and Life Style (VALS). LOV apparently has some advantages: it is in the public domain and it relates more closely to consumer behavior
(A structural equation test of the value^attitude)ehavior hierarchy
A structural equation test of the value-attitude-behavior hierarchy
Psychology (4 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Social Psychology (3 works) · Advertising (2 works) · Art (2 works) · Business (2 works) · Cultural Differences and Values (2 works) · Hierarchy (2 works) · Mathematics (2 works) · Statistics (2 works)