John Mccreery

Biographic Data

ID79536
NAMEJohn Mccreery
GIVEN NAMESJohn
FAMILY NAMEMccreery
SIGNATUREMCCREERY J
AFFILIATIONSButler University
VERIFIEDNo
TOTAL WORKS29
TOTAL CITATIONS23
WORKS AS AUTHOR29
WORKS AS EDITOR0
FIRST PUBLICATION YEAR1976
LATEST PUBLICATION YEAR2019
H-INDEX2

  • From Anthropologist to Adman Anthropology as Preparation for a Business Career

    John MccreeryARTICLEInternational Journal of Business…2019

    An anthropologist who became an adman and worked as a copywriter for a large Japanese agency describes what he learned by pursuing a non-academic career in advertising. He then applies what he learned to a comparative analysis of three approaches to promoting business anthropology in China: the Southern School's latest-thing, import-oriented approach, the Northern School's locally grounded domesticated approach, and the globalized, creative appro…

  • The Anthropology of Business & Administration in Japan

    John Mccreery, John L Mccreery et al.CHAPTERHandbook of Anthropology in…2016

  • Conditions of Creativity

    Open AccessJohn MccreeryARTICLEJournal of Business Anthropology2016

    A Google search for "creativity" takes 0.54 seconds to produce 220 million hits. A search for "creativity" on Amazon.com discovers 25,156 books. The same search on Slideshare produces links to 115,791 presentations. What can anthropologists and business anthropologists, in particular, bring to this conversation

  • Japanese Consumer Behaviour

    John MccreeryBOOKJapanese Consumer Behaviour2014

    What role does consumption play in Japanese lives that are more than study, work and shopping? How have those lives changed since World War II as Japan has wrestled with the meaning of white-collar careers, women spreading their wings, changing family values, a shrinking birth rate, an aging population? This book explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by …

  • Timothy de Waal Malefyt and Robert J. Morais. Advertising and Anthropology

    Open AccessJohn MccreeryARTICLEJournal of International and…2013

  • Commentary

    Open AccessJohn MccreeryARTICLEAnthropology News2002

  • East Asia Section

    Open AccessEriberto P Lozada, John Mccreery et al.ARTICLEAnthropology News2002

  • Japanese Consumer Behavior

    John Clammer, John MccreeryARTICLEPacific Affairs2002

  • East Asia Section

    Open AccessEriberto P Lozada, John Mccreery et al.ARTICLEAnthropology News2001

  • East Asia Section

    Open AccessEriberto P Lozada, John Mccreery et al.ARTICLEAnthropology News2001

  • East Asia Section

    Open AccessJohn Mccreery, Eriberto P Lozada et al.ARTICLEAnthropology News2001

  • East Asia Section

    Open AccessEriberto P Lozada, John Mccreery et al.ARTICLEAnthropology News2001

  • East Asia Section

    Open AccessJohn Mccreery, Eriberto P LozadaARTICLEAnthropology News2001

  • East Asia Section

    Open AccessEriberto P Lozada, John Mccreery et al.ARTICLEAnthropology News2001

  • East Asia Section

    Open AccessEriberto P Lozada, John MccreeryARTICLEAnthropology News2001

  • Getting To Persuasion

    John Mccreery, John L MccreeryARTICLEAnthropological Quarterly2001

    The argument of this article is that persuasion is a topic largely neglected by anthropologists, who prefer to see human behavior as conforming to cultural rules or driven by social forces. Drawing on his experience in the advertising business in Japan, the author examines persuasion in light of cultural heuristics available to would-be persuaders striving to create different types of social relationships

  • Japanese Consumer Behavior

    Millie Creighton, John MccreeryARTICLEMonumenta Nipponica2000Cited by: 1

  • Society for Linguistic Anthropology

    Open AccessRichard J Senghas, Cyndi Dunn et al.ARTICLEAnthropology News2000

  • Expanding Our Horizons

    Open AccessJohn MccreeryARTICLEAnthropology News1999

  • Finding Meaning in the Muddle

    Open AccessJohn MccreeryARTICLECity & Society1997

  • A Japanese Advertising Agency

    John Mccreery, John L MccreeryREVIEWMonumenta Nipponica1997

    This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan. By examining the production of advertising, this book turns other semiotics, media and cultural studies theories on their heads. By analysing the social structure of a modern media organization from the inside, it makes anthropology relevant and intellect…

  • Finding Meaning in the Muddle

    Open AccessJohn MccreeryARTICLECity & Society1997Cited by: 1References: 5

    When a Japanese advertising agency develops campaigns for multinational clients, cultures clash. Conflict, confusion and misunderstanding complicate the already complex processes involved in the production of advertising. Can anthropological theory illuminate what is going on? The answer is "Yes." Concepts of field, habitus and social drama developed by Pierre Bourdieu and Victor Turner do shed light on this highly fraught cross-cultural encounte…

  • Consider Journalistic Culture

    Open AccessJohn MccreeryARTICLEAnthropology News1996Cited by: 1

  • Negotiating With Demons

    Open AccessJohn Mccreery, John L MccreeryARTICLEAmerican Ethnologist1995Cited by: 9References: 18

    How should we read the language of magic? As speech acts with performative force? As dramatic metaphor with special, emotional powers? As poetic form whose syntatic restrictions embody a special authority? Or, better still, as all three? This article examines the language employed in a Taoist exorcism performed in Taiwan and illustrates the need to attend to the multiple uses of language in magical and other performances.[magic, metaphor, perform…

  • Why Don't We See Some Real Money Here? Offerings in Chinese Religion

    John Mccreery, John L MccreeryARTICLEJournal of Chinese Religions1990

    (1990). Why Don't We See Some Real Money Here? Offerings in Chinese Religion. Journal of Chinese Religions: Vol. 18, No. 1, pp. 1-24