Li Zuo
Biographic Data
| ID | 798244 |
|---|---|
| NAME | Li Zuo |
| GIVEN NAMES | Li |
| FAMILY NAME | Zuo |
| SIGNATURE | ZUO L |
| AFFILIATIONS | Southwest University |
| ORCID | 0009-0007-9320-4676 |
| VERIFIED | Yes |
| TOTAL WORKS | 10 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 10 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1978 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
I don't just follow, I co-create! Unpacking how food influencers impact the co-creation of organic food brands
Purpose Food influencers are increasingly shaping sustainable consumer behaviors in the food sector. However, the impact of food influencers on the co-creation of organic food brands (BC) is underexplored. In response, this study integrates the heuristic systematic model (HSM) and social exchange theory (SET) to investigate the effect of influencer content quality and credibility on BC through the mediation of consumer brand engagement (CBE) and …
Do food influencers shape consumers’ decisions to co-create and purchase organic food brands? The role of homophily
Purpose Food influencers play an important role in shaping consumer behavior. However, little is understood about how food influencers affect brand co-creation and its subsequent effects on consumer purchasing intentions of branded organic food products. Therefore, this study cross-fertilizes the heuristic systematic model (HSM) with social presence theory (SPT) to investigate how content quality, credibility, and social presence of an influencer…
The technology-authenticity paradox: How technological capabilities dually enable and inhibit green marketing in a developing economy
This study investigates relationships among green content marketing (GCM), green brand equity (GBE), technological capabilities (TC), and sustainable bank performance (SBP) in Sierra Leone's banking sector—a context of institutional fragility and low digital infrastructure. Despite growing green marketing adoption in developing economies, critical gaps persist regarding how sustainability communication translates into performance and how technolo…
Improving precision instrument cleaning with a quality control module: Implementation and outcomes
Objective To evaluate the effectiveness of a cleaning quality control module integrated into a hospital’s Disinfection Supply Center (DSC) for improving the cleaning quality of precision surgical instruments. Methods In June 2023, a cleaning quality control module was implemented in our hospital’s DSC to optimize reprocessing procedures. This module recorded deviations through textual, photographic, and video records. A comparative cohort study w…
How Influencer Content Credibility Drives Brand Co-creation: Do Social Presence and Consumers’ Psychological Well-being Matter
With the advancement of social media, influencer content credibility can potentially drive consumer participation in brand co-creation. However, the impact of influencer content credibility on brand co-creation is underexplored, particularly the mechanism and process by which influencer content credibility impacts brand co-creation. Thus, this study employs social exchange theory and social presence theory to investigate how influencer content cr…
The spatial spillover effect and nonlinear influence mechanism of digital economy on urban shrinkage
Does the digital economy catalyze the emergence of urban shrinkage? — Empirical evidence from Chinese prefecture-level cities
Antibacterial and anti-inflammatory effects of extracts and fractions from Polygonum capitatum
Family Environment in Gifted Children’s Identity Formation 1
“Identity versus identity confusion” constitutes a developmental crisis during adolescence according to Erikson’s theory of psycho-social development. Family dynamics is one of the influential factors in the resolution of the adolescent identity crisis. In spite of its being a crisis within a significant stage of life, this crisis has not received much research attention in terms of its effect on gifted children. The present study examined gifted…
Antropología política e indigenismo
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Antropología política e indigenismo
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Family Environment in Gifted Children’s Identity Formation 1
“Identity versus identity confusion” constitutes a developmental crisis during adolescence according to Erikson’s theory of psycho-social development. Family dynamics is one of the influential factors in the resolution of the adolescent identity crisis. In spite of its being a crisis within a significant stage of life, this crisis has not received much research attention in terms of its effect on gifted children. The present study examined gifted…
Antibacterial and anti-inflammatory effects of extracts and fractions from Polygonum capitatum
Does the digital economy catalyze the emergence of urban shrinkage? — Empirical evidence from Chinese prefecture-level cities
The technology-authenticity paradox: How technological capabilities dually enable and inhibit green marketing in a developing economy
This study investigates relationships among green content marketing (GCM), green brand equity (GBE), technological capabilities (TC), and sustainable bank performance (SBP) in Sierra Leone's banking sector—a context of institutional fragility and low digital infrastructure. Despite growing green marketing adoption in developing economies, critical gaps persist regarding how sustainability communication translates into performance and how technolo…
Improving precision instrument cleaning with a quality control module: Implementation and outcomes
Objective To evaluate the effectiveness of a cleaning quality control module integrated into a hospital’s Disinfection Supply Center (DSC) for improving the cleaning quality of precision surgical instruments. Methods In June 2023, a cleaning quality control module was implemented in our hospital’s DSC to optimize reprocessing procedures. This module recorded deviations through textual, photographic, and video records. A comparative cohort study w…
How Influencer Content Credibility Drives Brand Co-creation: Do Social Presence and Consumers’ Psychological Well-being Matter
With the advancement of social media, influencer content credibility can potentially drive consumer participation in brand co-creation. However, the impact of influencer content credibility on brand co-creation is underexplored, particularly the mechanism and process by which influencer content credibility impacts brand co-creation. Thus, this study employs social exchange theory and social presence theory to investigate how influencer content cr…
The spatial spillover effect and nonlinear influence mechanism of digital economy on urban shrinkage
I don't just follow, I co-create! Unpacking how food influencers impact the co-creation of organic food brands
Purpose Food influencers are increasingly shaping sustainable consumer behaviors in the food sector. However, the impact of food influencers on the co-creation of organic food brands (BC) is underexplored. In response, this study integrates the heuristic systematic model (HSM) and social exchange theory (SET) to investigate the effect of influencer content quality and credibility on BC through the mediation of consumer brand engagement (CBE) and …
Do food influencers shape consumers’ decisions to co-create and purchase organic food brands? The role of homophily
Purpose Food influencers play an important role in shaping consumer behavior. However, little is understood about how food influencers affect brand co-creation and its subsequent effects on consumer purchasing intentions of branded organic food products. Therefore, this study cross-fertilizes the heuristic systematic model (HSM) with social presence theory (SPT) to investigate how content quality, credibility, and social presence of an influencer…
Consumer Behavior in Brand Consumption and Identification (3 works) · Credibility (3 works) · Digital Marketing and Social Media (3 works) · Influencer marketing (3 works) · Service and Product Innovation (3 works) · Source credibility (3 works) · Structural equation modeling (3 works) · Business (2 works) · China (2 works) · Political science (2 works)