Wenfa Ng
Biographic Data
| ID | 7986119 |
|---|---|
| NAME | Wenfa Ng |
| GIVEN NAMES | Wenfa |
| FAMILY NAME | Ng |
| SIGNATURE | NG W |
| AFFILIATIONS | Chinese University of Hong Kong |
| ORCID | 0000-0001-7629-2140 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
A Content Analysis of Digital Marketing Strategies of Formula Companies and Influencers to Promote Commercial Milk Formula in Hong Kong
This study examines the compliance of the digital marketing strategies used by formula companies and social media influencers in promoting commercial milk formula (CMF) for infants and young children with the International Code of Marketing of Breast-milk Substitutes (International Code) and the Hong Kong Code of Marketing of Formula Milk and Related Products, and Food Products for Infants & Young Children (HK Code). Content analyses on influence…
No prominent works on this page.
A Content Analysis of Digital Marketing Strategies of Formula Companies and Influencers to Promote Commercial Milk Formula in Hong Kong
This study examines the compliance of the digital marketing strategies used by formula companies and social media influencers in promoting commercial milk formula (CMF) for infants and young children with the International Code of Marketing of Breast-milk Substitutes (International Code) and the Hong Kong Code of Marketing of Formula Milk and Related Products, and Food Products for Infants & Young Children (HK Code). Content analyses on influence…
Culinary Culture and Tourism (1 works) · Digital Marketing and Social Media (1 works) · Influencer marketing (1 works) · Marketing (1 works) · Marketing management (1 works) · Medicine (1 works) · Relationship marketing (1 works)