Tri-Quan Dang
Biographic Data
| ID | 798742 |
|---|---|
| NAME | Tri-Quan Dang |
| GIVEN NAMES | Tri-Quan |
| FAMILY NAME | Dang |
| SIGNATURE | DANG T |
| AFFILIATIONS | Ho Chi Minh City University of Foreign Languages and Information Technology |
| ORCID | 0000-0003-3551-9198 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 7 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Beyond Transactions
Enterprises and consumers prefer digital financial product selection through financial app platforms, making Fintech one of the fastest‐growing industries. Thus, the study uses gamification’s perceived value and uses and gratification theory to build a research model that examines how hedonic value, utilitarian value, social interaction, binge‐playing, and convenient navigability affect customer loyalty and brand value cocreation towards financia…
The Power of Interactive Mobile Advertising
Mobile advertising is the primary strategy of mobile marketing for maintaining competitiveness, influencing sales and engaging customers in the marketplace. This investigation of the interactivity of brand mobile advertising and its impact on brand value experiences, self-brand congruity and brand engagement is a substantial step forward in the comprehension of consumer behaviour in the digital marketing environment. The objectives of this study …
Optimizing and restructuring resources for sustainable firm performance in the AI era
Impulsive Buying and Compulsive Buying in Social Commerce
The expansion of social commerce on a global scale has been remarkable, and this trend shows no symptoms of abating. Consequently, this market has witnessed an increase in the prevalence of impulsive purchasing. In this context, grounded in the Cognitive-Affective-Behavioral model and the theory of consumption value, the primary objective of this study is to investigate the antecedents of impulsive purchasing and determine whether impulsive purch…
Acceptance and use of live streaming on metaverse in Vietnam
Virtual environments like the Metaverse have been gaining popularity in recent years. Live streaming has gained popularity as a favorite way to entertain among social network users, thanks to its real-time authenticity. This study will utilize the Extended Unified Theory of Acceptability and Use of Technology (UTAUT2) to examine the factors influencing the adoption of live streaming in the Metaverse, a new platform with greater immersion, among c…
The Dark Sides of AI Advertising
Artificial intelligence (AI) is a collection of rapidly evolving disruptive technologies that radically alter various aspects of people, business, society, and the environment. AI increasingly provides significant advertising opportunities for society and business organizations. However, AI could be used to spread disinformation if it were deliberately programmed to produce misleading advertising content. Using cognitive appraisal theory and info…
Metaverse Banking Service
Metaverse banking service is the transformation from online banking to a metaverse environment that allows customers to access banking services and interact with representatives in a virtual environment. The metaverse refers to a virtual realm that integrates physical reality with digital environments, enabling users to interact, socialize, and participate in a wide range of activities through the use of avatars and immersive technologies. While …
No prominent works on this page.
Metaverse Banking Service
Metaverse banking service is the transformation from online banking to a metaverse environment that allows customers to access banking services and interact with representatives in a virtual environment. The metaverse refers to a virtual realm that integrates physical reality with digital environments, enabling users to interact, socialize, and participate in a wide range of activities through the use of avatars and immersive technologies. While …
Acceptance and use of live streaming on metaverse in Vietnam
Virtual environments like the Metaverse have been gaining popularity in recent years. Live streaming has gained popularity as a favorite way to entertain among social network users, thanks to its real-time authenticity. This study will utilize the Extended Unified Theory of Acceptability and Use of Technology (UTAUT2) to examine the factors influencing the adoption of live streaming in the Metaverse, a new platform with greater immersion, among c…
The Dark Sides of AI Advertising
Artificial intelligence (AI) is a collection of rapidly evolving disruptive technologies that radically alter various aspects of people, business, society, and the environment. AI increasingly provides significant advertising opportunities for society and business organizations. However, AI could be used to spread disinformation if it were deliberately programmed to produce misleading advertising content. Using cognitive appraisal theory and info…
Beyond Transactions
Enterprises and consumers prefer digital financial product selection through financial app platforms, making Fintech one of the fastest‐growing industries. Thus, the study uses gamification’s perceived value and uses and gratification theory to build a research model that examines how hedonic value, utilitarian value, social interaction, binge‐playing, and convenient navigability affect customer loyalty and brand value cocreation towards financia…
The Power of Interactive Mobile Advertising
Mobile advertising is the primary strategy of mobile marketing for maintaining competitiveness, influencing sales and engaging customers in the marketplace. This investigation of the interactivity of brand mobile advertising and its impact on brand value experiences, self-brand congruity and brand engagement is a substantial step forward in the comprehension of consumer behaviour in the digital marketing environment. The objectives of this study …
Optimizing and restructuring resources for sustainable firm performance in the AI era
Impulsive Buying and Compulsive Buying in Social Commerce
The expansion of social commerce on a global scale has been remarkable, and this trend shows no symptoms of abating. Consequently, this market has witnessed an increase in the prevalence of impulsive purchasing. In this context, grounded in the Cognitive-Affective-Behavioral model and the theory of consumption value, the primary objective of this study is to investigate the antecedents of impulsive purchasing and determine whether impulsive purch…
Business (5 works) · Computer Science (5 works) · Advertising (4 works) · Psychology (4 works) · Technology Adoption and User Behaviour (4 works) · Digital Marketing and Social Media (3 works) · Social Psychology (3 works) · Brand awareness (2 works) · Brand management (2 works) · Cognition (2 works)