Somchai Lekcharoen

Biographic Data

ID7988151
NAMESomchai Lekcharoen
GIVEN NAMESSomchai
FAMILY NAMELekcharoen
SIGNATURELEKCHAROEN S
AFFILIATIONSRangsit University
ORCID0009-0003-2207-6006
VERIFIEDYes
TOTAL WORKS2
TOTAL CITATIONS0
WORKS AS AUTHOR2
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2023
LATEST PUBLICATION YEAR2024
H-INDEX0

  • Factors Influencing the Firm Performance of Digital Merchandising Businesses in Thailand

    Open AccessSirisart Siriyotha, Somchai LekcharoenARTICLEJournal of Ecohumanism2024

    Thailand's national strategy focuses on making the country more competitive by helping modern entrepreneurs succeed both within the country and internationally. This research aims for development a new framework that shows how critical elements like market capabilities, IT capabilities, digitalization, and innovation contribute to the success of digital businesses in Thailand. The study uses a mixed method research, combining an integration of qu…

  • A Guideline for Building Competency for Digital Entrepreneurs in Thailand

    Open AccessTeerapach Meedach, Somchai LekcharoenARTICLEMIGRATION LETTERS2023

    A previous study showed an opportunity for Thai entrepreneurs to expand their businesses into the global market. This research proposes a guideline to build competency for digital entrepreneurs in Thailand. This qualitative research collected data from an online focus group and consensus measurement by fuzzy set theory from the opinions of 21 experts. The findings revealed that to be competent, digital entrepreneurs in Thailand must have these ab…