Caroline Kassably
Biographic Data
| ID | 7988329 |
|---|---|
| NAME | Caroline Kassably |
| GIVEN NAMES | Caroline |
| FAMILY NAME | Kassably |
| SIGNATURE | KASSABLY C |
| AFFILIATIONS | Lebanese International University |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
The impact of AI marketing activities on consumer-based brand equity
In today’s rapidly evolving world, the integration of artificial intelligence (AI) technologies has become paramount, offering unparalleled value propositions and unparalleled consumer experiences. This study delves into the transformative impact of five AI activities on brand experience and consumer-based brand equity within the retail banking landscape of Lebanon. Employing a quantitative deductive approach and a sample of 211 respondents, the …
Identification of Factors Influencing Educators Perception of Blended Learning and Triggering Adoption Decisions
This study employs theoretical frameworks from the past to determine the factors that drive instructors to adopt blended learning (BL). Using a quantitative approach, the extended Technology Acceptance Model (TAM) was utilized to examine a sample size of 302 instructors from four multi-campus Lebanese universities that offer a business degree. The research findings indicate that ease of use has a positive impact on both attitude and usefulness to…
No prominent works on this page.
The impact of AI marketing activities on consumer-based brand equity
In today’s rapidly evolving world, the integration of artificial intelligence (AI) technologies has become paramount, offering unparalleled value propositions and unparalleled consumer experiences. This study delves into the transformative impact of five AI activities on brand experience and consumer-based brand equity within the retail banking landscape of Lebanon. Employing a quantitative deductive approach and a sample of 211 respondents, the …
Identification of Factors Influencing Educators Perception of Blended Learning and Triggering Adoption Decisions
This study employs theoretical frameworks from the past to determine the factors that drive instructors to adopt blended learning (BL). Using a quantitative approach, the extended Technology Acceptance Model (TAM) was utilized to examine a sample size of 302 instructors from four multi-campus Lebanese universities that offer a business degree. The research findings indicate that ease of use has a positive impact on both attitude and usefulness to…
Business (2 works) · Computer Science (2 works) · Psychology (2 works) · Advertising (1 work) · AI in Service Interactions (1 work) · Brand awareness (1 work) · Brand equity (1 work) · Brand management (1 work) · Consumer Retail Behavior Studies (1 work) · Digital Marketing and Social Media (1 work)