Chaithanaskorn Phawitpiriyakliti
Biographic Data
| ID | 7988387 |
|---|---|
| NAME | Chaithanaskorn Phawitpiriyakliti |
| GIVEN NAMES | Chaithanaskorn |
| FAMILY NAME | Phawitpiriyakliti |
| SIGNATURE | PHAWITPIRIYAKLITI C |
| AFFILIATIONS | Suan Sunandha Rajabhat University |
| ORCID | 0000-0003-0580-270X |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 9 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
The Posthuman Executive
This study investigates how industrial executives in Thailand′s manufacturing sector navigate artificial intelligence integration into leadership practices. As AI systems increasingly participate in organizational decision‐making, questions arise about how leaders experience shared authority with algorithmic agents and how cultural context shapes that experience. Drawing on semi‐structured interviews with 25 senior executives from medium‐ to larg…
From Interaction to Loyalty
This study investigates the impact of digital brand interaction on brand loyalty in Thailand’s automotive consumers, focusing on the mediating role of customer relationship quality. It hypothesizes that different types of digital brand interaction—information‐based, interaction‐based, and service‐based—have varying effects on brand loyalty and customer relationship quality. The participants were 605 car owners from Bangkok, who responded to a str…
Transformational Leadership Unleashed
This study investigates the influence of transformational leadership on job satisfaction, with a specific focus on the mediating role of psychological capital in private universities in Guangxi. The main hypotheses are that transformational leadership directly affects job satisfaction and that psychological capital partially mediates this relationship. Participants included 460 teachers from 12 private universities in Guangxi, China, selected by …
The Impact of Innovative Learning Methods on Self-Efficacy
This qualitative study explores the lived experiences of high school students and educators in Shenzhen, China, with a focus on how innovative learning methods impact their self-efficacy. In recent years, Shenzhen has become a hub for educational reform, integrating technologies such as project-based learning, gamification, and flipped classrooms. Self-efficacy, defined as one's belief in their ability to succeed, plays a crucial role in adapting…
Elevating Organizational Performance of University through Organizational Learning, Organizational Agility, and Service Innovation
With the development of recent decades, the quality and overall strength of Chinese universities have gradually improved. As comprehensive service-oriented organizations, universities can enhance their development level and overall image by improving organizational learning, organizational agility, and service innovation. To narrow the gap between local universities in Hainan and those in developed regions of China and the world, and to accelerat…
Leadership and Innovation Management
The study investigates how leadership and innovation management influence organizational performance, with agility and resilience as mediating factors. The primary objective was to examine the direct and indirect effects of these variables on organizational performance. The findings show that leadership and innovation management have significant direct impacts on performance. Agility and resilience also play crucial roles in mediating these relat…
Green Technological Innovation Fueling Competitive Edge in China's Insurance Industry
This study delves into the transformative impact of green technological innovation within China's insurance industry, examining its role in enhancing competitiveness and promoting sustainability. The global insurance landscape is increasingly shaped by climate-related risks, necessitating the adoption of advanced technological solutions. Leveraging comprehensive thematic analysis of qualitative data from interviews and document analysis, this res…
Curriculum Quality, Process Innovation, School Reputation, and Perceived Value Affecting the Loyalty of Chinese Higher Education Students in Thailand
This qualitative case study investigates the factors influencing the loyalty of Chinese higher education students in Thailand, focusing on curriculum quality, process innovation, institution reputation, and perceived value. Through in-depth interviews of 30 selected students and content analysis of the transcripts, the study uncovered the nuanced perspectives of Chinese students and revealed the significance of these factors in shaping their loya…
The Role of Psychological Factors in Self-Leadership Development an Investigation Among E-Commerce Webcast Streamers
This study explores the development of self-leadership skills among webcast streamers in China's e-commerce industry. We delved into the psychological factors that influence these skills in a unique professional context. This research involved in-depth interviews with 20 webcast streamers from various niches within the Chinese e-commerce sector. Thematic analysis of their insights revealed several key findings. Intrinsic motivation, stemming from…
No prominent works on this page.
Green Technological Innovation Fueling Competitive Edge in China's Insurance Industry
This study delves into the transformative impact of green technological innovation within China's insurance industry, examining its role in enhancing competitiveness and promoting sustainability. The global insurance landscape is increasingly shaped by climate-related risks, necessitating the adoption of advanced technological solutions. Leveraging comprehensive thematic analysis of qualitative data from interviews and document analysis, this res…
Curriculum Quality, Process Innovation, School Reputation, and Perceived Value Affecting the Loyalty of Chinese Higher Education Students in Thailand
This qualitative case study investigates the factors influencing the loyalty of Chinese higher education students in Thailand, focusing on curriculum quality, process innovation, institution reputation, and perceived value. Through in-depth interviews of 30 selected students and content analysis of the transcripts, the study uncovered the nuanced perspectives of Chinese students and revealed the significance of these factors in shaping their loya…
The Role of Psychological Factors in Self-Leadership Development an Investigation Among E-Commerce Webcast Streamers
This study explores the development of self-leadership skills among webcast streamers in China's e-commerce industry. We delved into the psychological factors that influence these skills in a unique professional context. This research involved in-depth interviews with 20 webcast streamers from various niches within the Chinese e-commerce sector. Thematic analysis of their insights revealed several key findings. Intrinsic motivation, stemming from…
Transformational Leadership Unleashed
This study investigates the influence of transformational leadership on job satisfaction, with a specific focus on the mediating role of psychological capital in private universities in Guangxi. The main hypotheses are that transformational leadership directly affects job satisfaction and that psychological capital partially mediates this relationship. Participants included 460 teachers from 12 private universities in Guangxi, China, selected by …
The Impact of Innovative Learning Methods on Self-Efficacy
This qualitative study explores the lived experiences of high school students and educators in Shenzhen, China, with a focus on how innovative learning methods impact their self-efficacy. In recent years, Shenzhen has become a hub for educational reform, integrating technologies such as project-based learning, gamification, and flipped classrooms. Self-efficacy, defined as one's belief in their ability to succeed, plays a crucial role in adapting…
Elevating Organizational Performance of University through Organizational Learning, Organizational Agility, and Service Innovation
With the development of recent decades, the quality and overall strength of Chinese universities have gradually improved. As comprehensive service-oriented organizations, universities can enhance their development level and overall image by improving organizational learning, organizational agility, and service innovation. To narrow the gap between local universities in Hainan and those in developed regions of China and the world, and to accelerat…
Leadership and Innovation Management
The study investigates how leadership and innovation management influence organizational performance, with agility and resilience as mediating factors. The primary objective was to examine the direct and indirect effects of these variables on organizational performance. The findings show that leadership and innovation management have significant direct impacts on performance. Agility and resilience also play crucial roles in mediating these relat…
From Interaction to Loyalty
This study investigates the impact of digital brand interaction on brand loyalty in Thailand’s automotive consumers, focusing on the mediating role of customer relationship quality. It hypothesizes that different types of digital brand interaction—information‐based, interaction‐based, and service‐based—have varying effects on brand loyalty and customer relationship quality. The participants were 605 car owners from Bangkok, who responded to a str…
The Posthuman Executive
This study investigates how industrial executives in Thailand′s manufacturing sector navigate artificial intelligence integration into leadership practices. As AI systems increasingly participate in organizational decision‐making, questions arise about how leaders experience shared authority with algorithmic agents and how cultural context shapes that experience. Drawing on semi‐structured interviews with 25 senior executives from medium‐ to larg…
Business (7 works) · Computer Science (4 works) · Political science (4 works) · Psychology (4 works) · Public relations (4 works) · Knowledge management (3 works) · Marketing (3 works) · Qualitative research (3 works) · Sociology (3 works) · Thematic analysis (3 works)