David C Schmittlein
Biographic Data
| ID | 798875 |
|---|---|
| NAME | David C Schmittlein |
| GIVEN NAMES | David C |
| FAMILY NAME | Schmittlein |
| SIGNATURE | SCHMITTLEIN D C |
| AFFILIATIONS | The Wharton School, University of Pennsylvania |
| VERIFIED | No |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 25 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1983 |
| LATEST PUBLICATION YEAR | 1993 |
| H-INDEX | 1 |
Does Measuring Intent Change Behavior
Past research has established that, while self-reports of purchase intentions can predict behavior, various factors affect the strength of the intentions-behavior link. This article explores one such factor: the impact of merely measuring intent. Our specific question concerns the impact of measuring intent on subsequent purchase behavior. Prior research suggests a mere-measurement hypothesis: that merely measuring intent will increase subsequent…
[Generalizing the NBD Model for Customer Purchases: [What Are the Implications and Is It Worth the Effort?]: Reply
Donald G. Morrison, David C. Schmittlein, [Generalizing the NBD Model for Customer Purchases: What Are the Implications and Is It Worth the Effort?]: Reply, Journal of Business & Economic Statistics, Vol. 6, No. 2 (Apr., 1988), pp. 165-166
Generalizing the NBD Model for Customer Purchases: What Are the Implications and Is It Worth the Effort
An often-used scenario in marketing is that of individuals purchasing in a Poisson manner with their purchasing rates distributed gamma across the population of customers. Ehrenberg (1959) introduced the marketing community to this story and the resulting negative binomial distribution (NBD), and during the past 30 years the NBD model has been shown to work quite well. But the basic gamma/Poisson assumptions lack some face validity. In many produ…
Some Sampling Properties of a Model for Income Distribution
A recently proposed model for describing the distribution of income over a population, based on the Burr distribution, has been shown to fit better than the commonly used lognormal or gamma distributions. The current article extends that analysis by deriving the large-sample properties of the maximum likelihood estimates for this three-parameter model. Consequently, resulting confidence intervals for some measures of income inequality (including …
Measuring Miscomprehension for Televised Communications Using True-False Questions
Approaches to the measurement of miscomprehension are developed using true-false questions about the content of televised communications. Our model for individuals' responses to those questions includes the effect of guessing and yeasaying. An individual's true ability in answering the questions is the combination of two countervailing forces: the information the viewer has acquired from the communication, and the misinformation picked up at the …
Does Measuring Intent Change Behavior
Past research has established that, while self-reports of purchase intentions can predict behavior, various factors affect the strength of the intentions-behavior link. This article explores one such factor: the impact of merely measuring intent. Our specific question concerns the impact of measuring intent on subsequent purchase behavior. Prior research suggests a mere-measurement hypothesis: that merely measuring intent will increase subsequent…
Some Sampling Properties of a Model for Income Distribution
A recently proposed model for describing the distribution of income over a population, based on the Burr distribution, has been shown to fit better than the commonly used lognormal or gamma distributions. The current article extends that analysis by deriving the large-sample properties of the maximum likelihood estimates for this three-parameter model. Consequently, resulting confidence intervals for some measures of income inequality (including …
Measuring Miscomprehension for Televised Communications Using True-False Questions
Approaches to the measurement of miscomprehension are developed using true-false questions about the content of televised communications. Our model for individuals' responses to those questions includes the effect of guessing and yeasaying. An individual's true ability in answering the questions is the combination of two countervailing forces: the information the viewer has acquired from the communication, and the misinformation picked up at the …
[Generalizing the NBD Model for Customer Purchases: [What Are the Implications and Is It Worth the Effort?]: Reply
Donald G. Morrison, David C. Schmittlein, [Generalizing the NBD Model for Customer Purchases: What Are the Implications and Is It Worth the Effort?]: Reply, Journal of Business & Economic Statistics, Vol. 6, No. 2 (Apr., 1988), pp. 165-166
Generalizing the NBD Model for Customer Purchases: What Are the Implications and Is It Worth the Effort
An often-used scenario in marketing is that of individuals purchasing in a Poisson manner with their purchasing rates distributed gamma across the population of customers. Ehrenberg (1959) introduced the marketing community to this story and the resulting negative binomial distribution (NBD), and during the past 30 years the NBD model has been shown to work quite well. But the basic gamma/Poisson assumptions lack some face validity. In many produ…
Does Measuring Intent Change Behavior
Past research has established that, while self-reports of purchase intentions can predict behavior, various factors affect the strength of the intentions-behavior link. This article explores one such factor: the impact of merely measuring intent. Our specific question concerns the impact of measuring intent on subsequent purchase behavior. Prior research suggests a mere-measurement hypothesis: that merely measuring intent will increase subsequent…
Business (3 works) · Computer Science (3 works) · Econometrics (3 works) · Economics (3 works) · Advertising (2 works) · Marketing (2 works) · Mathematics (2 works) · Psychology (2 works) · Social Psychology (2 works) · Statistics (2 works)