Yee-Lee Chong
Biographic Data
| ID | 7989111 |
|---|---|
| NAME | Yee-Lee Chong |
| GIVEN NAMES | Yee-Lee |
| FAMILY NAME | Chong |
| SIGNATURE | CHONG Y |
| AFFILIATIONS | Universiti Tunku Abdul Rahman |
| ORCID | 0000-0003-4335-3351 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Perceived service quality and student satisfaction in higher learning institutions in Tanzania
Despite policy efforts to promote higher learning in Tanzania, reports show persistent student dissatisfaction, revealing the extant inadequate quality measurement models. The study examined the fundamental elements causing dissatisfaction using an extended SERVQUAL model with additional variables, perceived transparency mediated by trust. Researchers collected quantitative data from 398 third-year higher learning students. The structural equatio…
Eliciting salient beliefs of engineers in Malaysia on migrating abroad
Despite various government efforts incorporating economic, social and political considerations in curbing emigration problem, brain drain remains an issue in Malaysia. This paper examines the determinants of migration from behavioural perspectives. Using Theory of Planned Behaviour (TPB) model, the engineers’ salient beliefs on migrating abroad were elicited using qualitative analysis. A number of new behavioural, normative and control beliefs we…
No prominent works on this page.
Eliciting salient beliefs of engineers in Malaysia on migrating abroad
Despite various government efforts incorporating economic, social and political considerations in curbing emigration problem, brain drain remains an issue in Malaysia. This paper examines the determinants of migration from behavioural perspectives. Using Theory of Planned Behaviour (TPB) model, the engineers’ salient beliefs on migrating abroad were elicited using qualitative analysis. A number of new behavioural, normative and control beliefs we…
Perceived service quality and student satisfaction in higher learning institutions in Tanzania
Despite policy efforts to promote higher learning in Tanzania, reports show persistent student dissatisfaction, revealing the extant inadequate quality measurement models. The study examined the fundamental elements causing dissatisfaction using an extended SERVQUAL model with additional variables, perceived transparency mediated by trust. Researchers collected quantitative data from 398 third-year higher learning students. The structural equatio…
Economics (2 works) · Political science (2 works) · Psychology (2 works) · Applied Psychology (1 work) · Business (1 work) · Computer Science (1 work) · Control (management (1 work) · Customer Service Quality and Loyalty (1 work) · Developing country (1 work) · Economic growth (1 work)