Luanga A Kasanga
Biographic Data
| ID | 79904 |
|---|---|
| NAME | Luanga A Kasanga |
| GIVEN NAMES | Luanga A |
| FAMILY NAME | Kasanga |
| SIGNATURE | KASANGA L A |
| AFFILIATIONS | Nanyang Technological University |
| VERIFIED | No |
| TOTAL WORKS | 13 |
| TOTAL CITATIONS | 22 |
| AUTHOR COUNT | 13 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1996 |
| LATEST PUBLICATION YEAR | 2019 |
| H-INDEX | 3 |
English in advertising in Lubumbashi, Democratic Republic of Congo
In the last few decades, the linguistic landscape in Lubumbashi, the second largest and most economically important city in the Democratic Republic of Congo, has grown into a big mosaic of languages and colors as many Anglophone mining and trade multinationals established themselves and implanted their foreign identities. For example, of the more than 1,000 advertisements counted in a small section of the city centre, English numbered up to more …
Liesel Hibbert. 2016. The Linguistic Landscape of Post-Apartheid South Africa
Semiotic Landscape, Code Choice and Exclusion
Signs, or semiotic resources,1 pervade our environment even if we do not sometimes notice (some, most, or even all of) them. The proliferation of signs in today’s consumerist society has prompted the analogy of the city with ‘a text’, ‘a festival of signs’ (Jaworski and Thurlow, 2010, p. 31). The importance of signs is also captured in the popular saying, ‘A picture is worth a thousand words’ (or ‘A picture paints a thousand words’), which means …
Odonymic changes in Central Pretoria
Place renaming constitutes a linguistic and highly symbolic change in the Linguistic Landscape (LL) in post-apartheid South Africa. While for opponents toponymic changes hasten the erasure of their heritage and constitute a form of reverse discrimination, for supporters they consolidate transformative processes in a "new" South Africa. In this article, I examine both sides of the argument, taking as a case in point the street renaming in a small …
The linguistic landscape
In the social and political act of protesting, signs carried by protesters are mediational means to clarify demands and express feelings and, thus, add to physical action such as demonstration, sit-ins, chanting and barricades. Taking as a case in point the "Arab Spring" revolution, triggered by the successful popular uprisings in Tunisia, then Egypt, in early 2011, and, for comparative purposes, a few examples of similar mass protests elsewhere,…
Streetwise English and French advertising in multilingual DR Congo
The omnipresence in public display and the concomitant use of English in transglossic communication in the Expanding Circle are signs of the phenomenal inroads of English worldwide. A paradoxical situation exists, however, in the Democratic Republic of Congo where the infinitesimal use of English in intra-national transactions contrasts sharply with the visibility of streetwise English in French advertisements. This article seeks to identify the …
Language socialization
Naming (i.e., addressing or referring to) non-kin adults by African children and preadolescents in first-time encounters may, at first sight, seem simple. On close inspection, however, it requires tact because the choice of forms of address is determined by several factors (age, level of solidarity, cultural background). Given that forms of address intertwine with cultural values, African parents spare no effort to transmit appropriate use of for…
Cheap’ c'est quoi ? Immigrant Teenagers in Quest of Multilingual Competence and Identity
Second generation immigrants tend to shift their loyalty from their own languages (‘immigrant languages’) to the language of the host country (‘societal language’), given the socioeconomically weak vitality position of the immigrant languages. This language shift makes intergenerational communication, especially with folk left at home, often problematic. Similarly, intragenerational communication may equally be difficult among young relatives fro…
Cross-cultural linguistic realization of politeness
The article reports on a contrastive study of apologies in native and “nativized” varieties of English and the South African variety of Setswana. Quantitative data were elicited by means of discourse completion tasks (DCT) along the lines of the Cross Cultural Speech Act Realization Patterns (CCSARP) project's framework. Qualitative data were elicited by means of video-taped role plays. A statistical analysis of the DCT supports the prediction of…
Requests in a South African variety of English
The main assumption in this article is that the pragmatics of the variety of South African English commonly referred to as black South African English (BSAE) have been shaped, over time, by educated bilinguals, through a transfer of features from African languages. Transfer of syntactic forms, now firmly established in the variety, is evidenced by, among other things, the preferred use of forms dispreferred in requesting formulae in the native va…
The 'local' and the 'global' in Es'kia Mphahlele's writing
Of the more than three hundred critical works on Mphahlele's monumental literary work, none to the best of my knowledge gives insights into the (socio)linguistic aspects of his writings in their context of production, that is life at home and in exile. This article, which adds to the mainly thematic and aesthetic critical reviews of his aeuvre, is a linguistic (forms) and sociolinguistic (functions) analysis of two of his autobiographical novels,…
Effect of Gender on the Rate of Interaction. Some Implications for Second Language Acquisition and Classroom Practice
In the course of a preliminary analysis of data used in an investigation into the effect on the rate of interaction in the target language of the "level of proficiency" and the "type of task", some unexpected results for participation pattern led the analyst to pursue additional lines of enquiry. A decision was taken to consider gender in a subsequent analysis. Gender had been suggested by previous studies as being capable of affecting the learne…
The use of indigenized forms of english in Ngugi's Devil on the Cross
(1996). The use of indigenized forms of english in Ngugi's Devil on the Cross: a linguistic and sociolinguistic analysis. African Languages and Cultures: Vol. 9, No. 1, pp. 43-69
Requests in a South African variety of English
The main assumption in this article is that the pragmatics of the variety of South African English commonly referred to as black South African English (BSAE) have been shaped, over time, by educated bilinguals, through a transfer of features from African languages. Transfer of syntactic forms, now firmly established in the variety, is evidenced by, among other things, the preferred use of forms dispreferred in requesting formulae in the native va…
The linguistic landscape
In the social and political act of protesting, signs carried by protesters are mediational means to clarify demands and express feelings and, thus, add to physical action such as demonstration, sit-ins, chanting and barricades. Taking as a case in point the "Arab Spring" revolution, triggered by the successful popular uprisings in Tunisia, then Egypt, in early 2011, and, for comparative purposes, a few examples of similar mass protests elsewhere,…
Streetwise English and French advertising in multilingual DR Congo
The omnipresence in public display and the concomitant use of English in transglossic communication in the Expanding Circle are signs of the phenomenal inroads of English worldwide. A paradoxical situation exists, however, in the Democratic Republic of Congo where the infinitesimal use of English in intra-national transactions contrasts sharply with the visibility of streetwise English in French advertisements. This article seeks to identify the …
English in advertising in Lubumbashi, Democratic Republic of Congo
In the last few decades, the linguistic landscape in Lubumbashi, the second largest and most economically important city in the Democratic Republic of Congo, has grown into a big mosaic of languages and colors as many Anglophone mining and trade multinationals established themselves and implanted their foreign identities. For example, of the more than 1,000 advertisements counted in a small section of the city centre, English numbered up to more …
Odonymic changes in Central Pretoria
Place renaming constitutes a linguistic and highly symbolic change in the Linguistic Landscape (LL) in post-apartheid South Africa. While for opponents toponymic changes hasten the erasure of their heritage and constitute a form of reverse discrimination, for supporters they consolidate transformative processes in a "new" South Africa. In this article, I examine both sides of the argument, taking as a case in point the street renaming in a small …
Cross-cultural linguistic realization of politeness
The article reports on a contrastive study of apologies in native and “nativized” varieties of English and the South African variety of Setswana. Quantitative data were elicited by means of discourse completion tasks (DCT) along the lines of the Cross Cultural Speech Act Realization Patterns (CCSARP) project's framework. Qualitative data were elicited by means of video-taped role plays. A statistical analysis of the DCT supports the prediction of…
Effect of Gender on the Rate of Interaction. Some Implications for Second Language Acquisition and Classroom Practice
In the course of a preliminary analysis of data used in an investigation into the effect on the rate of interaction in the target language of the "level of proficiency" and the "type of task", some unexpected results for participation pattern led the analyst to pursue additional lines of enquiry. A decision was taken to consider gender in a subsequent analysis. Gender had been suggested by previous studies as being capable of affecting the learne…
The use of indigenized forms of english in Ngugi's Devil on the Cross
(1996). The use of indigenized forms of english in Ngugi's Devil on the Cross: a linguistic and sociolinguistic analysis. African Languages and Cultures: Vol. 9, No. 1, pp. 43-69
The 'local' and the 'global' in Es'kia Mphahlele's writing
Of the more than three hundred critical works on Mphahlele's monumental literary work, none to the best of my knowledge gives insights into the (socio)linguistic aspects of his writings in their context of production, that is life at home and in exile. This article, which adds to the mainly thematic and aesthetic critical reviews of his aeuvre, is a linguistic (forms) and sociolinguistic (functions) analysis of two of his autobiographical novels,…
Requests in a South African variety of English
The main assumption in this article is that the pragmatics of the variety of South African English commonly referred to as black South African English (BSAE) have been shaped, over time, by educated bilinguals, through a transfer of features from African languages. Transfer of syntactic forms, now firmly established in the variety, is evidenced by, among other things, the preferred use of forms dispreferred in requesting formulae in the native va…
Cross-cultural linguistic realization of politeness
The article reports on a contrastive study of apologies in native and “nativized” varieties of English and the South African variety of Setswana. Quantitative data were elicited by means of discourse completion tasks (DCT) along the lines of the Cross Cultural Speech Act Realization Patterns (CCSARP) project's framework. Qualitative data were elicited by means of video-taped role plays. A statistical analysis of the DCT supports the prediction of…
Cheap’ c'est quoi ? Immigrant Teenagers in Quest of Multilingual Competence and Identity
Second generation immigrants tend to shift their loyalty from their own languages (‘immigrant languages’) to the language of the host country (‘societal language’), given the socioeconomically weak vitality position of the immigrant languages. This language shift makes intergenerational communication, especially with folk left at home, often problematic. Similarly, intragenerational communication may equally be difficult among young relatives fro…
Language socialization
Naming (i.e., addressing or referring to) non-kin adults by African children and preadolescents in first-time encounters may, at first sight, seem simple. On close inspection, however, it requires tact because the choice of forms of address is determined by several factors (age, level of solidarity, cultural background). Given that forms of address intertwine with cultural values, African parents spare no effort to transmit appropriate use of for…
Streetwise English and French advertising in multilingual DR Congo
The omnipresence in public display and the concomitant use of English in transglossic communication in the Expanding Circle are signs of the phenomenal inroads of English worldwide. A paradoxical situation exists, however, in the Democratic Republic of Congo where the infinitesimal use of English in intra-national transactions contrasts sharply with the visibility of streetwise English in French advertisements. This article seeks to identify the …
The linguistic landscape
In the social and political act of protesting, signs carried by protesters are mediational means to clarify demands and express feelings and, thus, add to physical action such as demonstration, sit-ins, chanting and barricades. Taking as a case in point the "Arab Spring" revolution, triggered by the successful popular uprisings in Tunisia, then Egypt, in early 2011, and, for comparative purposes, a few examples of similar mass protests elsewhere,…
Semiotic Landscape, Code Choice and Exclusion
Signs, or semiotic resources,1 pervade our environment even if we do not sometimes notice (some, most, or even all of) them. The proliferation of signs in today’s consumerist society has prompted the analogy of the city with ‘a text’, ‘a festival of signs’ (Jaworski and Thurlow, 2010, p. 31). The importance of signs is also captured in the popular saying, ‘A picture is worth a thousand words’ (or ‘A picture paints a thousand words’), which means …
Odonymic changes in Central Pretoria
Place renaming constitutes a linguistic and highly symbolic change in the Linguistic Landscape (LL) in post-apartheid South Africa. While for opponents toponymic changes hasten the erasure of their heritage and constitute a form of reverse discrimination, for supporters they consolidate transformative processes in a "new" South Africa. In this article, I examine both sides of the argument, taking as a case in point the street renaming in a small …
Liesel Hibbert. 2016. The Linguistic Landscape of Post-Apartheid South Africa
English in advertising in Lubumbashi, Democratic Republic of Congo
In the last few decades, the linguistic landscape in Lubumbashi, the second largest and most economically important city in the Democratic Republic of Congo, has grown into a big mosaic of languages and colors as many Anglophone mining and trade multinationals established themselves and implanted their foreign identities. For example, of the more than 1,000 advertisements counted in a small section of the city centre, English numbered up to more …
Linguistics (12 works) · Sociology (10 works) · Multilingual Education and Policy (9 works) · Political science (9 works) · Psychology (7 works) · Computer Science (6 works) · Law (6 works) · Philosophy (6 works) · Linguistics, Language Diversity, and Identity (5 works) · Politics (5 works)