Karen A Machleit
Biographic Data
| ID | 799837 |
|---|---|
| NAME | Karen A Machleit |
| GIVEN NAMES | Karen A |
| FAMILY NAME | Machleit |
| SIGNATURE | MACHLEIT K A |
| AFFILIATIONS | University of Cincinnati |
| VERIFIED | No |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 5 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 1 |
| FIRST PUBLICATION YEAR | 1992 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
The AI interface
Online Consumer Psychology
Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments. Broken into six sections, this book: focuses on…
Empirical testing of a model of online store atmospherics and shopper responses
This study empirically tests a model that proposes that the atmospheric cues of the online store influence shoppers' emotional and cognitive states, which then affect their shopping outcomes. The results support the model propositions and show a significant effect of site atmospherics on shopper attitudes, satisfaction, and various approach/avoidance behaviors as a result of the emotions experienced during the shopping episode. In addition, the f…
Atmospheric qualities of online retailing
A Comparison of Attitudes and Emotions as Predictors of Behavior at Diverse Levels of Behavioral Experience
This study examines individuals' reports about emotive experience vis-à-vis their attitudinal judgments as predictors of subsequent behavior. Hypotheses are developed around the general premise that emotional reports tap information with motivational implications that need not be integrated into attitude judgments and thus should supplement attitude in prediction. The hypotheses are tested with a unique data base that allows categorization of sub…
A Comparison of Attitudes and Emotions as Predictors of Behavior at Diverse Levels of Behavioral Experience
This study examines individuals' reports about emotive experience vis-à-vis their attitudinal judgments as predictors of subsequent behavior. Hypotheses are developed around the general premise that emotional reports tap information with motivational implications that need not be integrated into attitude judgments and thus should supplement attitude in prediction. The hypotheses are tested with a unique data base that allows categorization of sub…
A Comparison of Attitudes and Emotions as Predictors of Behavior at Diverse Levels of Behavioral Experience
This study examines individuals' reports about emotive experience vis-à-vis their attitudinal judgments as predictors of subsequent behavior. Hypotheses are developed around the general premise that emotional reports tap information with motivational implications that need not be integrated into attitude judgments and thus should supplement attitude in prediction. The hypotheses are tested with a unique data base that allows categorization of sub…
Atmospheric qualities of online retailing
Empirical testing of a model of online store atmospherics and shopper responses
This study empirically tests a model that proposes that the atmospheric cues of the online store influence shoppers' emotional and cognitive states, which then affect their shopping outcomes. The results support the model propositions and show a significant effect of site atmospherics on shopper attitudes, satisfaction, and various approach/avoidance behaviors as a result of the emotions experienced during the shopping episode. In addition, the f…
Online Consumer Psychology
Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments. Broken into six sections, this book: focuses on…
The AI interface
Psychology (5 works) · Cognitive psychology (3 works) · Consumer Retail Behavior Studies (3 works) · Customer Service Quality and Loyalty (3 works) · Digital Marketing and Social Media (3 works) · Social Psychology (3 works) · Cognition (2 works) · Premise (2 works) · Advertising (1 work) · Advertising & Promotion (1 work)