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Joel H Steckel

Biographic Data

ID802238
NAMEJoel H Steckel
GIVEN NAMESJoel H
FAMILY NAMESteckel
SIGNATURESTECKEL J H
AFFILIATIONSColumbia University
VERIFIEDNo
TOTAL WORKS6
TOTAL CITATIONS1
AUTHOR COUNT6
EDITOR COUNT0
FIRST PUBLICATION YEAR1988
LATEST PUBLICATION YEAR2026
H-INDEX1
  • Can Disclaimers of Affiliation Dispel Trademark Confusion? Evidence From Two Randomized Experiments

    Open Access•Barton Beebe, Roy Germano et al.•ARTICLE•Journal of Empirical Legal Studies•2026

    Legal scholars and courts have long viewed disclaimers of affiliation as an ineffective tool for dispelling trademark confusion. We revisit this debate with new evidence from two randomized experiments. Consistent with earlier research, we find that disclaimers alone do not dispel consumer confusion. Our experiments show, however, that simply requiring consumers to register their recognition of a disclaimer can reduce confusion to levels that mos…

  • A Polarization Model for Describing Group Preferences

    Vithala R Rao, Joel H Steckel•ARTICLE•Journal of Consumer Research•1991•Cited by: 1

    This article develops a model for describing the preferences of a group in terms of its individual members. The model incorporates the empirically observed group-polarization phenomenon. It is interesting that the resulting group preference evaluation is essentially a weighted linear model of individual preferences with the addition of an intercept term. The polarization model is empirically tested in two experimental contexts, faculty-candidate …

  • Longitudinal Patterns of Group Decisions

    Kim P Corfman, Joel H Steckel et al.•ARTICLE•Multivariate Behavioral Research•1990

  • A Heterogeneous Conditional Logit Model of Choice

    Joel H Steckel, Wilfried R Vanhonacker•ARTICLE•Journal of Business and Economic…•1988

    Aggregate forecasts using McFadden's conditional logit model of discrete choice harbor the unrealistic implicit assumption of a random-utility distribution that is homogeneous across both alternatives and individuals. This article relaxes that assumption. A choice model is developed that describes the random-utility component as a probability-mixture model. Some numerical results illustrate that the derived model is not constrained by the indepen…

  • Estimating probabilistic choice models from sparse data

    Joel H Steckel, Donald R Lehmann et al.•ARTICLE•Psychological Bulletin•1988

  • Estimating probabilistic choice models from sparse data

    Joel H Steckel, Donald R Lehmann et al.•ARTICLE•Psychological Bulletin•1988

  • A Polarization Model for Describing Group Preferences

    Vithala R Rao, Joel H Steckel•ARTICLE•Journal of Consumer Research•1991•Cited by: 1

    This article develops a model for describing the preferences of a group in terms of its individual members. The model incorporates the empirically observed group-polarization phenomenon. It is interesting that the resulting group preference evaluation is essentially a weighted linear model of individual preferences with the addition of an intercept term. The polarization model is empirically tested in two experimental contexts, faculty-candidate …

  • A Heterogeneous Conditional Logit Model of Choice

    Joel H Steckel, Wilfried R Vanhonacker•ARTICLE•Journal of Business and Economic…•1988

    Aggregate forecasts using McFadden's conditional logit model of discrete choice harbor the unrealistic implicit assumption of a random-utility distribution that is homogeneous across both alternatives and individuals. This article relaxes that assumption. A choice model is developed that describes the random-utility component as a probability-mixture model. Some numerical results illustrate that the derived model is not constrained by the indepen…

  • Estimating probabilistic choice models from sparse data

    Joel H Steckel, Donald R Lehmann et al.•ARTICLE•Psychological Bulletin•1988

  • Estimating probabilistic choice models from sparse data

    Joel H Steckel, Donald R Lehmann et al.•ARTICLE•Psychological Bulletin•1988

  • Longitudinal Patterns of Group Decisions

    Kim P Corfman, Joel H Steckel et al.•ARTICLE•Multivariate Behavioral Research•1990

  • A Polarization Model for Describing Group Preferences

    Vithala R Rao, Joel H Steckel•ARTICLE•Journal of Consumer Research•1991•Cited by: 1

    This article develops a model for describing the preferences of a group in terms of its individual members. The model incorporates the empirically observed group-polarization phenomenon. It is interesting that the resulting group preference evaluation is essentially a weighted linear model of individual preferences with the addition of an intercept term. The polarization model is empirically tested in two experimental contexts, faculty-candidate …

  • Can Disclaimers of Affiliation Dispel Trademark Confusion? Evidence From Two Randomized Experiments

    Open Access•Barton Beebe, Roy Germano et al.•ARTICLE•Journal of Empirical Legal Studies•2026

    Legal scholars and courts have long viewed disclaimers of affiliation as an ineffective tool for dispelling trademark confusion. We revisit this debate with new evidence from two randomized experiments. Consistent with earlier research, we find that disclaimers alone do not dispel consumer confusion. Our experiments show, however, that simply requiring consumers to register their recognition of a disclaimer can reduce confusion to levels that mos…

Computer Science (2 works) · Consumer Market Behavior and Pricing (2 works) · Econometrics (2 works) · Economic and Environmental Valuation (2 works) · Mathematics (2 works) · Psychology (2 works) · Statistics (2 works) · Confusion (1 works) · Copyright and Intellectual Property (1 works) · Decision-Making and Behavioral Economics (1 works)

Ethnos_APP • Open Source Project • MIT License • Frontend v2.0.0 • Privacy and Cookies • API Documentation: api.ethnos.app/docs • API Source Code: GitHub • DOI: 10.5281/zenodo.17049435 • Frontend Source Code: GitHub • DOI: 10.5281/zenodo.17050053 • cruz.rio.br • Expectantes Misericordiae