George J Szybillo

Datos Biográficos

ID802579
NOMBREGeorge J Szybillo
NOMBRESGeorge J
APELLIDOSzybillo
FIRMASZYBILLO G J
VERIFICADONo
TOTAL DE OBRAS3
TOTAL DE CITAS36
TOTAL COMO AUTOR3
TOTAL COMO EDITOR0
PRIMER AÑO DE PUBLICACIÓN1976
AÑO MÁS RECIENTE DE PUBLICACIÓN1979
ÍNDICE H2

  • Family Member Influence in Household Decision Making

    George J Szybillo, Arlene K Sosanie et al.ARTICLEJournal of Consumer Research1979Citada por: 1

    George J. Szybillo, Arlene K. Sosanie, Aaron Tenenbein; Family Member Influence in Household Decision Making, Journal of Consumer Research, Volume 6, Issue

  • Information Acquisition Behavior in Brand Choice Situations

    Jacob Jacoby, George J Szybillo et al.ARTICLEJournal of Consumer Research1977Citada por: 8

    A behavioral process methodology was utilized to examine the amount and type of information acquired by consumers from package panels prior to making purchase decisions. Consumers selected few information dimensions from larger information arrays, with brand name and price most frequently selected. Less information was selected when brand name was available, perhaps because brand name serves as information “chunk” in consumer decision-making

  • Time and Consumer Behavior

    Jacob Jacoby, George J Szybillo et al.ARTICLEJournal of Consumer Research1976Citada por: 27

    Despite the fact that time pervades every aspect of human behavior, consumer researchers have given it scant attention. Our objective is to stimulate much-needed conceptual and empirical attention regarding the relationships between time and consumer behavior. The approach adopted here is to review what has been published on the subject in the fields of economics, sociology, home economics, psychology, and marketing and to advance a rudimentary t…