Terry Deutscher
Biographic Data
| ID | 808126 |
|---|---|
| NAME | Terry Deutscher |
| GIVEN NAMES | Terry |
| FAMILY NAME | Deutscher |
| SIGNATURE | DEUTSCHER T |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1975 |
| LATEST PUBLICATION YEAR | 1975 |
| H-INDEX | 0 |
Children and Commercial Persuasion
In their recent paper Robertson and Rossiter (1974) have reported a non-experimental study of children and commercial persuasion. This is an emotional subject of high concern to consumer, business and government groups. It is therefore critical that any research in such a topical area be very thorough, since the results are apt to be utilized without careful regard for the underlying research. Unfortunately, Robertson and Rossiter's study suffers…
No prominent works on this page.
Children and Commercial Persuasion
In their recent paper Robertson and Rossiter (1974) have reported a non-experimental study of children and commercial persuasion. This is an emotional subject of high concern to consumer, business and government groups. It is therefore critical that any research in such a topical area be very thorough, since the results are apt to be utilized without careful regard for the underlying research. Unfortunately, Robertson and Rossiter's study suffers…
Advertising (1 work) · Business (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Economics (1 work) · Government (linguistics (1 work) · Marketing (1 work) · Marketing (1 work) · Media Influence and Health (1 work) · Persuasion (1 work)